Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer. A McKinsey & Company article.
Many people come up to me in the street and beg me to write about the truths, myths and unwise things said about Big Data. I am offered gifts of goats, partners and riches beyond the dreams of avarice just to pronounce on such things. I am not in the habit of bowing to such street-pressure, but I have finally come round to doing something, if only to placate the river of rose-petal bearing infants’ tears flowing past my abode.
It comes as little surprise to see companies like Intel listed as supporters of Sandy Smolan's The Human Face of Big Data, a doc bent on proving that it isn't just Big Brother who stands to gain as computers gather mind-boggling amounts of...
Big data is a popular business buzzword today, and it signals exciting possibilities in the ability to store deep and complex information and to mine this in a sophisticated manner to reveal key insights into transactional behaviours and patterns.
It was exciting when Mark Zuckerberg suggested that Facebook was building a “Dislike” button. So many things not to like! However, the social network just started testing a new emoji reactions feature that is probably the real future of disliking stuff on Facebook.
TechCentral.ie - Pro - Boeing and Carnegie Mellon to make the most of aeronautics big data - The Boeing Company is providing $7.5 million (€6.6 million) to establish a lab at Carnegie Mellon University designed to use artificial intelligence and ma...
As has come evident, big data is one of the most important investments a brand can make. The stakes are huge — consulting and technology firm Capgemini has suggested that data can improve performance by 41 percent over a three-year period. Given the potential returns, what board would hesitate to sign off on a significant investment in big data?
In a recent CustomerThink blog post, my colleague, Jay Houghton, discussed some guiding principles required for a big data strategy to avoid getting into trouble. In addition to a sound strategy, adopting big data solutions into an organization also requires a unique implementation approach.
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