What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It - Kindle edition by Adam Tanner. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It.
Jim Schreier's insight:
Very anxious to read this -- some clear applications of "Big Data" to consumers.
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become a powerful tool across industries. In fact, many retailers are experiencing major growth thanks to the big data industry.
Businesses across the world are always trying to gain the upper hand on competitors. They try to new products, create new marketing schemes and invest in expensive technology, all to gain a competitive edge. Too often, however, the consumer and his or her experience with the product or service is overlooked. An integral part in business success is providing a consumer experience that goes beyond normal and creates a desire in the consumer to return again and again.
CIO Insight 11 Great Things Companies Are Doing With Big Data CIO Insight One company is using big data to improve the aviation industry's on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns.
I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these type of data are easily analyzable. Unstructured data refers to information that either does not have a pre-defined data model and/or is not organized in a predefined manner. Unstructured data are not easy to analyze. A primary goal of a data scientist is to extract structure from unstructured data. Natural language processing is a process of extracting something useful (e.g., sentiment, topics) from something that is essentially useless (e.g., text).
Megalomaniacal internet retailer Amazon began as an online seller of books—as CEO Jeff Bezos once explained it to a horrified Kansas City bookseller—because it allowed the company to gather data on affluent, educated shoppers.