Data is definitely a game-changer. It opens up newer opportunities for letting you save money, save time or make more money. Effective use of data can aid in decision-making or help optimizing processes for leveraging your resources to their maximum.
What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It - Kindle edition by Adam Tanner. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It.
Jim Schreier's insight:
Very anxious to read this -- some clear applications of "Big Data" to consumers.
Big data isn’t just for developers and analysts in the technical arena. In today’s digital age, big data has become a powerful tool across industries. In fact, many retailers are experiencing major growth thanks to the big data industry.
Racks of clothes, piles of toys, and stacks of boxes clutter the offices and rooms inside the Seattle headquarters of online retailer Zulily. Each day, 9,000 new products are added to the companys website to be sold in flash sales.
CIO Insight 11 Great Things Companies Are Doing With Big Data CIO Insight One company is using big data to improve the aviation industry's on-time performance. Another is turning to analytics to streamline the launch of complex marketing campaigns.
I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these type of data are easily analyzable. Unstructured data refers to information that either does not have a pre-defined data model and/or is not organized in a predefined manner. Unstructured data are not easy to analyze. A primary goal of a data scientist is to extract structure from unstructured data. Natural language processing is a process of extracting something useful (e.g., sentiment, topics) from something that is essentially useless (e.g., text).