But IMC presents a range of ethical concerns, in that it challenges caregiver authority, exploits cognitive development and processing, engages with target customer using multiple communication channels (such as online, ...
Haifeng LIU's insight:
We can not ban on all marketing to children. In the first instance, simply the practicalities of a blanket ban would be incredibly difficult, particularly in trying to keep up with the constantly changing promotional environment. IMC play an improtant part in our daily life and daily work, using good IMC to childern promotion. It will help children to change their attitude.
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