"It doesn't matter whether people can recite your jingles or remember your ads, what matters is how many dollars they brought to your business."
I found this quote very interesting as it relates to the issue of the BNZ and the train safety advertisements that we have been studying in class. The advertisements were interesting to watch and funny but going through the Four Pillars model it’s clear that the “Result” part was not met.
Therefore, companies need to better analyse of whom are their best customers and then to use that information to create and implement programs that retain and grow business.
"When marketers know how much a customer is worth, they can determine how much to spend to retain them, and how much to invest in growing their business".
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Creating engaging newsletters with your curated content is really easy.