Impact of the Internet on Hip Hop
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Impact of the Internet on Hip Hop
How the internet has driven the direction of Hip Hop, and changed record sales and avenues to sell music.
Curated by CHARLES CARTER
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LED Stage lighting

LED Stage lighting | Impact of the Internet on Hip Hop | Scoop.it
LED stage lighting is not new - I've been seeing them for over a couple years now - but they are getting into the mainstream where some major venues are now using them.

Via Andrew James Monroe
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This article speaks about the advent of LED stage lights, and how this revolutionary addition to live performances has enhanced concerts and performances.

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Andrew James Monroe's curator insight, March 9, 2013 2:43 PM

Interesting opinions about LED stage lighting from a photography perspective.

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Decline in Hip-Hop Sales - Music - New York Times

Decline in Hip-Hop Sales - Music - New York Times | Impact of the Internet on Hip Hop | Scoop.it
The machine that minted a long string of big-name stars, from Snoop Dogg to OutKast, has broken down. What happens now?
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Ny Times writes on how the decline in Hip Hop sales had changed the face of  Hip Hop, And new way to adapt.

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Impact of the Internet on Hip Hop - Wikipedia, the free encyclopedia

The Internet has changed the genre of hip hop. It has given hip-hop artists the ability to create and share music at incredible rates.[citation needed] Through the constant influx of new music being posted online by artists, new styles and genres of hip hop have been created.[1]

According to media analyst Kembrew McLeod, before hip-hop artists could upload music online to be shared with large audiences, they had to rely heavily on record labels, which agreed to sell an artist's music, under certain conditions which usually gave the record label more money from each sale than the artist.[2] To this day, hip-hop artists still make only a small percentage of profit from the royalties of record sales. In some cases, creating and selling an album leaves an artist in debt, because they are responsible for funding the recording of the album, as well as the production of the music videos that are used to promote these albums.[2] Some hip-hop artists end up only breaking even with record companies after they produce an album, because of all of the expenses that they pay to effectively market and produce their albums and the small percentage of royalties received.[2]

At the beginning of the 21st century, record sales began to dip quickly, because of the rise of peer-to-peer file sharing.[3] In order to offset the revenue lost to illegal downloading, record companies began restructuring the traditional deals. As a result, fewer record deals were offered to hip-hop artists, and those that were offered were even more favorable to record companies. A common deal offered to artists was the "360 deal", which gave the record company complete artistic and business control over their artist's music.[4]

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This wiki article gives a good insight on the impact of digital share media and the Internet on Hip Hop.

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Benefits of Social Media Marketing for Musicians | SocialGreativity

Benefits of Social Media Marketing for Musicians | SocialGreativity | Impact of the Internet on Hip Hop | Scoop.it
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This article gives insight on the advantages of social media and the music industry. It talks about ways for artist to market their material on the web and soical outlets.

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Hip-Hop Album Sales Decline - Are Illegal Downloads to Blame?

Hip-Hop Album Sales Decline - Are Illegal Downloads to Blame? | Impact of the Internet on Hip Hop | Scoop.it
Recently the lowest week in album sales since the introduction of Nielsen Soundscan was recorded. What is responsible fo...
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Speak about the influence of illegal downloads and album sales.

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Downloaded: The Digital Revolution - Napster Documentary - Trailer

The doc focuses on the advent of digital media sharing, including the rise of game changing company Napster and controversial pioneers Shawn Fanning and Sean...
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Documentary of Napster, and the effects hit had on digital media sharing.

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Andrew James Monroe's comment, March 9, 2013 3:13 PM
Napster RIP. Paved the way for the future of the audio industry and nobody even said thank you.