Hindustan Times Intense ballot battle runs through social media platforms, and how!
Chris Perkowski's insight:
India’s Facebook and Twitter users have likely influenced politics and elections significantly, making them the nation’s newest voting bloc.
No party has recognised their potential more than the BJP. In July last year, BJP’s PM candidate Narendra Modi put together a cutting-edge online team headed by Rajesh Jain and BG Mahesh, two well-known internet gurus. A recent study found that the social media could influence electoral outcome in 160 of the 543 parliamentary seats, where 10% of the voting population uses Facebook or where the number of Facebook users is higher than the winning margin in the last election.
I think this article is incredible because it truly shows the impact that social media has on us. Many of the voters in this election were young voters who were on Twitter to check the news of the elections. I simple social media campaign by one of the candidates could sway the outcome of the election.
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"Who do you like?" asked recent ads on Facebook, featuring young women in alluring poses.
Chris Perkowski's insight:
Teens as young as 13 are sometimes shown Facebook ads inappropriate to their age, such as for adult webcam sites, underscoring Facebook's challenge in policing a social network with more than a billion users and a million advertisers. Some of the ads were configured to reach young teens, who were invited to join an app called Ilikeq that let others rate their attractiveness, comment on their photos and say if they would like to date them. Facebook said it approved the ads for young teens because it hadn't categorized Ilikeq as a dating site. It said it has now done so and has disabled Ilikeq ads for those below its minimum age for dating-site ads, 18. Once again I feel that if Facebook is managing such a larger network, their main concern should be monitoring all aspects of what happens within the network. This may prove to be costly but in the end may save Facebook millions in lawsuits.
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