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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Impact of Social Media | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
Chris Bantock's insight:

Great article to audit your social media

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Sylvia Fondanèche's curator insight, April 1, 3:13 AM

Very thorough and practical checklist for some 'spring cleaning'.

Bart van Maanen's curator insight, April 1, 6:52 AM

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

Laura Avila's curator insight, April 1, 9:44 AM

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.

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SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today

SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today | Impact of Social Media | Scoop.it

This week in the SMToolbox we review three of the best free Twitter monitoring tools for keeping track of your Twitter analytics..

 

...The benefits of such monitoring are obvious, as you can see trending discussions, surface new content, engage in discussions, identify key influencers and reach out to them.

 

There are some very sophisticated paid tools that will help you with these tasks. Fortunately for smaller companies or individuals, there are also some great free tools that can help you with your Twitter monitoring and research. Below are three of the best free tools available; these are not free trials, but rather tools that are currently free to use. I have shown examples of the reports and dashboards so you can see what might work best for your purposes....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 16, 10:33 AM

Steve Rayson has a great review of 3 very useful Twitter tools. Take them for a test drive.

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Which Social Networks Should You Care About in 2014? - Digital Europe

Which Social Networks Should You Care About in 2014? - Digital Europe | Impact of Social Media | Scoop.it
It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us.

Via David Blundell
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Ana Melo's curator insight, March 12, 5:41 AM

Great info graphic portrait of digital Europe.

sobrie01's curator insight, April 9, 2:35 PM

How can we better leverage these options in learning? How do we leverage these to show best practices, quick bites of information for a particular group or use it in the classroom for application learning through video and discussion of that video. Interesting. Anyone doing it?

YOBSN Money's curator insight, April 30, 1:14 PM

This should be very interesting great looking infographic agree?

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In Search of SEO? Have Content, Be Social

In Search of SEO? Have Content, Be Social | Impact of Social Media | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google.

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. 

 

Their content strategy and marketing efforts as well as their Social Media, Curating and Sharing strategy"


Read more at: http://www.business2community.com/content-marketing/search-seo-content-social-0700431#!oM5zp


Via Antonino Militello
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Social Meta Data: Must-Have Social Meta Tags for Twitter, Google+, Facebook and More

Social Meta Data: Must-Have Social Meta Tags for Twitter, Google+, Facebook and More | Impact of Social Media | Scoop.it

"At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.

Think of it as conversion rate optimization for social exposure.

 

The implications for SEO are also significant. We know from experience and studies that the right data, includingoptimized images, helps content to spread, which often leads to increased links and mentions".

 

Read More: http://moz.com/blog/meta-data-templates-123


Via Antonino Militello
Chris Bantock's insight:

Techy insight to social media meta tags. Very very useful! 

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Nina Menezes's curator insight, November 24, 2013 2:46 PM

Useful article from Moz.

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How Social Media Supports SEO

How Social Media Supports SEO | Impact of Social Media | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
Chris Bantock's insight:

Great article - 3 pillars of digital Marketing - Content - Search - Social Media. 

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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 6:59 PM

How social media and SEO can work together for the best of both worlds.

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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Impact of Social Media | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
Chris Bantock's insight:

Search and social collide ...

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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella

[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella | Impact of Social Media | Scoop.it
More new ReTweet data! In the past few weeks, I've looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and
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The ultimate guide to explain Digital (to your colleagues)

What is Digital? That’s a tough one....and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel l

Via Guglielmo Cornelli
Chris Bantock's insight:

This is a great (and detailed) intro to Digital thinking - Take a read. 

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Topsy: You Can Now Search for Any Tweet in History

Topsy: You Can Now Search for Any Tweet in History | Impact of Social Media | Scoop.it
“ Search for any tweet in history -- all 425 billion tweets, videos, images, blog posts and location pins dating back to Jack Dorsey's first tweet in 2006.” On Wednesday, Topsy took it a step further by opening up an archive of Twitter's entire history to the public — more than 425 billion tweets, videos, images, blog posts and location pins dating back to founder Jack Dorsey's first tweet in 2006, Topsy CEO Duncan Greatwood said in a release. Topsy's archive previously dated back to 2010, when it first partnered with Twitter. Read More: http://mashable.com/2013/09/04/search-tweet-history/ Topsy: http://topsy.com/
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Business Blogging is a Waste of Time: 3 Reasons - Business 2 Community (blog)

Business Blogging is a Waste of Time: 3 Reasons - Business 2 Community (blog) | Impact of Social Media | Scoop.it
Business 2 Community (blog)
Business Blogging is a Waste of Time: 3 Reasons
Business 2 Community (blog)
Building a high-quality and popular “industry news” page or business blog for your company is hard work.

Via Graham Jones
Chris Bantock's insight:

Great reverse psychology - but all very true.

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Rescooped by Chris Bantock from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website! - Seo Sandwitch Blog

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website! - Seo Sandwitch Blog | Impact of Social Media | Scoop.it
Search appearance pop up and how it can help to properly optimize a web page appearance in Google. Find complete analysis which you should not miss!

Via Joy Bhattacharya
Chris Bantock's insight:

Interesting Google development ...

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WestWon Education launches free online calculator to help Schools plan for IPads - WestWon

WestWon Education launches free online calculator to help Schools plan for IPads - WestWon | Impact of Social Media | Scoop.it
@the_isba WestWon Education Launches Free Online Calculator To Help Schools Work Out Funding For iPads http://t.co/ocKU9V8T

Via WestWon
Chris Bantock's insight:

This is a great way for schools to get access to the latest technology to help children's education. They are a great learning tool but often perceived as too expensive. This is an affordable way to obtain the technology. 

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WestWon's curator insight, February 13, 2013 1:06 PM

Buy or fund your school's iPads through parental donations? Compare the costs here...

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | Impact of Social Media | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


Via Jeff Domansky
Chris Bantock's insight:

Some more great tips to get the most out of LinkedIn 

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Heather Koroll's curator insight, March 5, 9:42 PM

add your insight...

 
aanve's curator insight, March 5, 10:10 PM

www.aanve.com

 

Carlos Polaino Jiménez's curator insight, March 6, 4:38 AM

Secretos no tan secretos…

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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | Impact of Social Media | Scoop.it

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.


Via Jeff Domansky
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aanve's curator insight, February 14, 9:48 PM

www.aanve.com

 

Alexandre Saint-Jean's curator insight, February 16, 12:09 PM

Your new favorite LinkedIn checklist is out now !

Jordi Carrió Jamilà's curator insight, February 17, 3:07 AM

Excelente guía (Infografía) para el profesional de venta en LinkedIn, donde dónde propone un checklist de acciones a realizar. 

 

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How to stop anyone on Google+ from emailing your Gmail account

How to stop anyone on Google+ from emailing your Gmail account | Impact of Social Media | Scoop.it
Google yesterday announced a controversial feature that brings Gmail and Google+ closer together. In short, if you use both services, anyone on Google+ can now email you without knowing ...

Via Guglielmo Cornelli
Chris Bantock's insight:

Note - this is important.

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Lori Wilk's curator insight, January 17, 8:05 AM

I just heard about this Google+ and gmail feature and learned that there's a reason why you cannot have more than 5,000 people in your circles. When people are in your circles you have their contact information. What this article is saying is that this is like the new e-mail marketing list .

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Impact of Social Media | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Hshtags: A Social Media Search Engine Dedicated To Hashtags

Hshtags: A Social Media Search Engine Dedicated To Hashtags | Impact of Social Media | Scoop.it

Hshtags: a universal hashtag search client that pulls together all the content posted with a certain hashtag from six social media platforms: Facebook, Twitter, Instagram, Vimeo, Flickr and Tumblr.

 

Read More: http://www.digitaltrends.com/social-media/new-search-engine-like-google-social-web/


Via Antonino Militello
Chris Bantock's insight:

It was only a matter of time ....

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5 New Realities of SEO

5 New Realities of SEO | Impact of Social Media | Scoop.it
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
Chris Bantock's insight:

Great insight in to the new realities of SEO 

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‘Connection addiction’ sees Brits turn to devices 34 times a day | dotRising

‘Connection addiction’ sees Brits turn to devices 34 times a day | dotRising | Impact of Social Media | Scoop.it
As smartphones, tablets and a multitude of different connected devices continue to sweep the world by storm, IAB has published a new report that describes British people as being 'wedded' to technology.
Chris Bantock's insight:

Mobile - huge implications for brands and businesses. Has your buisness got a mobile startegy? 

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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Impact of Social Media | Scoop.it
Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO. Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps
Via Antonino Militello
Chris Bantock's insight:
If you want to find out why social media is important then you will read this article.
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Is Today's Definition of Social Business the Right One?

Is Today's Definition of Social Business the Right One? | Impact of Social Media | Scoop.it
“ Perhaps agencies and organizations need to look just a little more closely at their definition of a social business.”
Via Mat Loup
Chris Bantock's insight:
How do you look at social media in your business? 2002 or more recent?
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The 5-Minute-A-Day Instagram Marketing Plan - Search Engine Journal

The 5-Minute-A-Day Instagram Marketing Plan - Search Engine Journal | Impact of Social Media | Scoop.it
Instagram can be an impressive platform for directly marketing to a target audience – especially if it is a visual product that you are offering. Like most
Chris Bantock's insight:

Great advice for B2C clients. Add Instagram to your marketing channels. 

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Combining Search and Social

Combining Search and Social | Impact of Social Media | Scoop.it

It's search engine optimization, not just Google optimization.

 

Facebook, Twitter, LinkedIn, YouTube, and Pinterest all have search built into their networks, and all provide lots of opportunities to optimize the content you produce for these networks.

 

Read more: http://www.clickz.com/clickz/column/2279610/combining-search-and-social


Via Antonino Militello
Chris Bantock's insight:

Great artcle about impact of social on SEO

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Pierrick Fischer's comment, July 8, 2013 10:24 AM
Good article! Although it's a little "dry" on the visual side. And not to forget the impact of ALL social networks. Even Flickr plays by its own rule!
Julien CARLIER's curator insight, July 8, 2013 10:40 AM

La convergence SEO/SMO c'est l'humain qui qualifie la qualité des contenus ! Enfin !

Dillon Thomas's curator insight, July 8, 2013 7:31 PM

This is good stuff..

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Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank | Impact of Social Media | Scoop.it

Authorship is a social signal and social signals affect rank.

 

Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. 

 

As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important.

 

Read More: http://searchenginewatch.com/article/2275870/Structured-Data-Content-Rich-Snippets-Authorship-vs.-Author-Rank


Via Antonino Militello
Chris Bantock's insight:

Great article - outlines the key relationships. 

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Daniel Imbellino's comment, June 24, 2013 7:09 PM
I have seen huge benefits in my rankings since implementing authorship early this year. Google appears to be giving extra points to those who use, also depending on other conditions as well, such as the quality of content, what people actually think about that content, etc.