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Rescooped by Doc Watson from Just Story It! Biz Storytelling
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Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | Impact | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via Karen Dietz
Doc Watson's insight:

The gifted storyteller impacts his audience at an emotional level and in a way "features and benefits" presentations can't.... 

more...
Karen Dietz's curator insight, March 11, 2014 11:30 AM

What a terrific HBR article about the power of storytelling for business. And it contains solid advice for how to make stories work for you as a strategic tool.


What caught my eye was the premise that researcher Keith Quesenberry was able to predict the most popular Superbowl ad based on who used a simple story structure. It did not matter what the content of the ad was -- what mattered is if it had a complete story structure.


In other words, if the ad told a story, it was the most popular among viewers.


There are other insights to gain from reading this article. Enjoy reading this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, March 11, 2014 12:44 PM

One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?

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Rescooped by Doc Watson from Just Story It! Biz Storytelling
Scoop.it!

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | Impact | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via Karen Dietz
Doc Watson's insight:

The gifted storyteller impacts his audience at an emotional level and in a way "features and benefits" presentations can't.... 

more...
Karen Dietz's curator insight, March 11, 2014 11:30 AM

What a terrific HBR article about the power of storytelling for business. And it contains solid advice for how to make stories work for you as a strategic tool.


What caught my eye was the premise that researcher Keith Quesenberry was able to predict the most popular Superbowl ad based on who used a simple story structure. It did not matter what the content of the ad was -- what mattered is if it had a complete story structure.


In other words, if the ad told a story, it was the most popular among viewers.


There are other insights to gain from reading this article. Enjoy reading this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, March 11, 2014 12:44 PM

One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?