Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling?
As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication. For a lot of companies - including Scoop.it - communicating through content means having several distribution channels - including email - and today we'd like to share a few things we've learned using email newsletters as a content marketing distribution mechanism. Continue reading →
Brock N. Meeks's insight:
OK, so this isn't exactly "branded journalism" but I figure if you're doing branded journalism you're also sending out some kind of newsletter and if not, a newsletter is (or should be) in your short term future.
The findings here are comprehensive, straight forward and no B.S. It's a quick read and highly recommended.
Storytelling in web design is becoming a trend that's catching fire more and more. Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and ...
Even writers and brands who understand the importance of digital content and meeting audiences where they live online often have a bit of a learning curve when it comes to understanding digital, and especially visual, media.
One of the takeaways from Advertising Week in New York last week is the rise of “branded content”. Brands are embracing the potential of branded content to blur the lines between advertising and entertainment.
As we've been chatting with all the folks about the Oregon Story Board concept—a startup accelerator borrowing some of the concepts we've learned at PIE and apply them to the world of digital storytelling—one of the most ...
Trevor Fellows: We are creating content for brands that have stories to tell. We don’t want to tell a brand’s story for them; we want to partner with them to tell the story together. Identifying and articulating a story is a collaborative process, not just with the client, but with their advertising agency. That spirit of collaboration is crucial.
Once you've worked as a writer and editor in the world of social media for a decade, the way I have, you start to notice patterns. For example, there are some stories that will never go viral, even if they are brilliant in every measurable way.
Brock N. Meeks's insight:
Very interesting piece here on the types of stories that go viral and which don't. And check out the trick little hand-drawn and lettered U-curve that illustrates the piece. Nice touch.