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Turn Customers Into Heroes: 7 Storytelling Tips

Turn Customers Into Heroes: 7 Storytelling Tips | Impact Brand Journalism | Scoop.it
"Make your customer the hero of your story" was one of the biggest takeaways from Content Marketing World, but how do your operationalize that goal? Here's 7 tips
Brock N. Meeks's insight:

From the piece:

 

"Who is the hero in your story? Perhaps it’s your customer’s customers. Customers face challenges. Evil forces get in their way,  creating obstacles and drama. Real life often distracts our hero. Sometimes those evil forces are bad habits or the old ways of doing things."

 

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Impact Brand Journalism
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The importance of storytelling for social change

The importance of storytelling for social change | Impact Brand Journalism | Scoop.it
A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.
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Storytelling Is A Magical, Ruthless Discipline

Storytelling Is A Magical, Ruthless Discipline | Impact Brand Journalism | Scoop.it
Zadie Smith’s full remarks from the 2014 Moth Ball Gala (Storytelling Is A Magical, Ruthless Discipline http://t.co/n84s3bYLTt)
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The King's Lessons on [Brand] Storytelling

The King's Lessons on [Brand] Storytelling | Impact Brand Journalism | Scoop.it
When you think of Stephen King, what comes to mind? Horror. Suspense. Sci-fi. Maine. The Shawshank Redemption. Numerous film and television adaptations. Writing guru. (Confession: I've never actual...
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Here's Why Empathy is The Key to Good Storytelling

Here's Why Empathy is The Key to Good Storytelling | Impact Brand Journalism | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
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Five ways the Lego Movie sets the standard for brand storytelling

Five ways the Lego Movie sets the standard for brand storytelling | Impact Brand Journalism | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling?
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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Impact Brand Journalism | Scoop.it
As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication. For a lot of companies - including Scoop.it - communicating through content means having several distribution channels - including email - and today we'd like to share a few things we've learned using email newsletters as a content marketing distribution mechanism. Continue reading →
Brock N. Meeks's insight:

OK, so this isn't exactly "branded journalism" but I figure if you're doing branded journalism you're also sending out some kind of newsletter and if not, a newsletter is (or should be) in your short term future.

 

The findings here are comprehensive, straight forward and no B.S. It's a quick read and highly recommended.

 

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Why Storytelling in Web Design Is so Crazy-Effective

Why Storytelling in Web Design Is so Crazy-Effective | Impact Brand Journalism | Scoop.it
Storytelling in web design is becoming a trend that's catching fire more and more. Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and ...
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3 Ways Publishers are Repurposing Content and 'Underlying Data'

3 Ways Publishers are Repurposing Content and 'Underlying Data' | Impact Brand Journalism | Scoop.it
A look at ways to do more with your digital content, using case studies from three publishers, one online-only and two with print magazine products
Brock N. Meeks's insight:

From the piece:

 

"[I]s there more that can be done beyond that single article to give the content or background data a new lease of life, and in the process, reveal new editorial and business opportunities?"

 

Here are three ways--using case studies--to repurpose that "old" content and make it sing once more.

 

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How Storyboarding Helps Create Visual Content - Ebyline's Content Hub

How Storyboarding Helps Create Visual Content - Ebyline's Content Hub | Impact Brand Journalism | Scoop.it
Even writers and brands who understand the importance of digital content and meeting audiences where they live online often have a bit of a learning curve when it comes to understanding digital, and especially visual, media.
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Jargon, Branded Content, & Storytelling

Jargon, Branded Content, & Storytelling | Impact Brand Journalism | Scoop.it
One of the takeaways from Advertising Week in New York last week is the rise of “branded content”. Brands are embracing the potential of branded content to blur the lines between advertising and entertainment.

Via Karen Dietz, Jose Nevarez, Andrea Rossi
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Karen Dietz's curator insight, October 3, 2013 7:59 AM

LOL -- cartoonist Tom Fishburne does it again. Forget the hype. Forget the jargon. Just focus on telling great stories. That's your ticket to success.


And go read Fishburne's blog post -- he makes some great points there about how "branded content" is now being treated as a commodity. Since business storytelling is all about creating relationships, not customers as commodities, you can see the disconnect. "Branded content" as commodity typically generates bad storytelling. So let's not go there.


Enjoy Fishburne's humor today as a lift to get us through the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, October 3, 2013 11:49 AM

Fairly certain that only a marketer would smile at this one.

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Futures Lab update #34: Automated Video Editing and Mobile App Tools

Futures Lab update #34: Automated Video Editing and Mobile App Tools | Impact Brand Journalism | Scoop.it

Several companies offer software that can automatically edit clips and photos together into finished video stories. In other words: No video editing skills required to get edited video segments onto a website. Paula Batson of Magisto explains the possibilities for situations like breaking news. - See more at: http://www.rjionline.org/futures-lab-update/034-automated-video-editing-mobile-app-tools#sthash.oWeEETzD.dpufSeveral companies offer software that can automatically edit clips and photos together into finished video stories. In other words: No video editing skills required to get edited video segments onto a website. Paula Batson of Magisto explains the possibilities for situations like breaking news. - See more at: http://www.rjionline.org/futures-lab-update/034-automated-video-editing-mobile-app-tools#sthash.oWeEETzD.dpufSeveral companies offer software that can automatically edit clips and photos together into finished video stories. In other words: No video editing skills required to get edited video segments onto a website. Paula Batson of Magisto explains the possibilities for situations like breaking news. - See more at: http://www.rjionline.org/futures-lab-update/034-automated-video-editing-mobile-app-tools#sthash.oWeEETzD.dpufSeveral companies offer software that can automatically edit clips and photos together into finished video stories. In other words: No video editing skills required to get edited video segments onto a website. Paula Batson of Magisto explains the possibilities for situations like breaking news. - See more at: http://www.rjionline.org/futures-lab-update/034-automated-video-editing-mobile-app-tools#sthash.oWeEETzD.dpuf

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8 Types Of Infographics & Which One To Use When [Infographic]

8 Types Of Infographics & Which One To Use When [Infographic] | Impact Brand Journalism | Scoop.it
This visual presentation shows you the 8 types of infographics, and which one is the most effective to use depending on the content you are developing.
Brock N. Meeks's insight:

A nice overview of various infographic types.  Well worth the quick read.

 

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Storytelling Tips from the Roller Derby Queen | Feldman Creative

Storytelling Tips from the Roller Derby Queen | Feldman Creative | Impact Brand Journalism | Scoop.it
The most effective content strums on the heartstrings of your audience with the power of storytelling. Let's look at a classic tune to learn how it's done.
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Can digital storytelling be accelerated? Only if you accelerate your ...

Can digital storytelling be accelerated? Only if you accelerate your ... | Impact Brand Journalism | Scoop.it
As we've been chatting with all the folks about the Oregon Story Board concept—a startup accelerator borrowing some of the concepts we've learned at PIE and apply them to the world of digital storytelling—one of the most ...
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How to Turn Audience Emotion into Action

How to Turn Audience Emotion into Action | Impact Brand Journalism | Scoop.it
Make sure your audience can see themselves in the story, helping to solve the problem, then give them a way to immediately get involved.
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How to Tell a Great Story

How to Tell a Great Story | Impact Brand Journalism | Scoop.it
It’s a skill every leader needs to master. (Why storytelling is essential to business -- and how to do it well http://t.co/k9z3etGFCs)
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Trevor Fellows and Raju Narisetti on Custom Content - Dow Jones

Trevor Fellows and Raju Narisetti on Custom Content - Dow Jones | Impact Brand Journalism | Scoop.it
Brock N. Meeks's insight:

From the piece:

 

Trevor Fellows: We are creating content for brands that have stories to tell. We don’t want to tell a brand’s story for them; we want to partner with them to tell the story together. Identifying and articulating a story is a collaborative process, not just with the client, but with their advertising agency. That spirit of collaboration is crucial.

 

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The conflicts in video storytelling

The conflicts in video storytelling | Impact Brand Journalism | Scoop.it
Conflict is important in all kinds of storytelling where you really want to engage the viewer, be it a presentation, a campaign or in this case a video.
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The 20 Most Powerful Storytelling Videos of 2013

The 20 Most Powerful Storytelling Videos of 2013 | Impact Brand Journalism | Scoop.it
Animated videos are quickly becoming a leading medium of choice for impactful story telling. That's hardly surprising, considering how difficult it is to grab -
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Are video games the future of storytelling?

Are video games the future of storytelling? | Impact Brand Journalism | Scoop.it
Five-novel author and poet Ander Monson muses on whether or not storytelling's future is in video (Are video games the future of storytelling?
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Jon Hottman's curator insight, March 28, 2014 2:24 AM

After reading Ander Monson's article about storytelling in video games, I would have to agree that we'll start to see more and more developers make more appealing and dynamic story lines to grab and keep the gamers attention. Even now their have been games that have amazing story lines like Alan Wake and the Walking Dead series. Unfortunately there are a lot of developers in the industry that only use the same material with different twists in them and rehash after rehash every year.

 

But given that video games are starting to become as big, if not bigger than major blockbuster films, we may finally get story writers choosing to pick video games as their outlet compared to film. Given that there have been many indie games that have thrived under great story telling, gaming in the future we should begin to expect to have  amazing stories and adventures to play.

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64 Sites for Digital Storytelling Tools and Infographics

64 Sites for Digital Storytelling Tools and Infographics | Impact Brand Journalism | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...
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Kevin Anderson's curator insight, November 20, 2013 7:45 AM

Although this is from an educator's view, it has some great resources for journalists wanting to create digital content. 

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Viral Journalism and the Valley of Ambiguity

Viral Journalism and the Valley of Ambiguity | Impact Brand Journalism | Scoop.it
Once you've worked as a writer and editor in the world of social media for a decade, the way I have, you start to notice patterns. For example, there are some stories that will never go viral, even if they are brilliant in every measurable way.
Brock N. Meeks's insight:

Very interesting piece here on the types of stories that go viral and which don't.  And check out the trick little hand-drawn and lettered U-curve that illustrates the piece.  Nice touch.

 

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Why Your Customers Heart Infographics

Why Your Customers Heart Infographics | Impact Brand Journalism | Scoop.it
The popularity of infographics has been booming. Here's a look at why customers love this information-visualization medium.
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12 Most Dynamic Techniques for Including Stories in Your Presentations

12 Most Dynamic Techniques for Including Stories in Your Presentations | Impact Brand Journalism | Scoop.it
Gilda Bonanno weaves a yarn with lots of great advice in the 12 Most Dynamic Techniques for Including Stories in Your Presentations.
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#Story50 tips for the facutal storyteller from Adam Westbrook (with tweets)

All the storytelling wisdom that online video guru @AdamWestbrook distilled over years, and then gave out for free on twitter on Wed 23rd October, 2013. Cheers Adam!
Brock N. Meeks's insight:

Here's a great "tweet sheet" on how to do storytelling.  It's also a great use of Twitter to expound on one's particular expertise.  Well done, Adam.

 

It also shows the flexibility of Storify, a great tool to incorporate into almost any online storytelling venture you have going. 

 

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