Immersive Technology
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Immersive Technology
Shares, cases and inspiration in the world of immersive technology
Curated by Confluence73
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This Augmented-Reality Sandbox Turns Dirt Into a UI | Wired Design | Wired.com

This Augmented-Reality Sandbox Turns Dirt Into a UI | Wired Design | Wired.com | Immersive Technology | Scoop.it
It's a sandbox that lets kids mold its contents into miniature mountains, lakes and rivers--and then, with a little high-tech magic, brings that terrain to life before their eyes.
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ADAC adds augmented reality National Geographic screens

ADAC adds augmented reality National Geographic screens | Immersive Technology | Scoop.it
Abu Dhabi Airports Company (ADAC) is this week hosting an interactive screen, which allows passengers to digitally interact with animals and nature.
Confluence73's insight:

ADAC getting immersive. It's an old idea/platfrom launched in the US last year, but nice to see it closer to home. 

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Earned Media May Be Efficient, but It's Far From Free | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Earned Media May Be Efficient, but It's Far From Free | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Immersive Technology | Scoop.it
fred wilson kicked off ad age's digital conference urging us to focus on "earned" vs. paid media. but maximizing it requires tough operational decisions.
Confluence73's insight:

clarity on a big issue. excellent

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Will augmented reality technology be the next big trend? | ZDNet

Will augmented reality technology be the next big trend? | ZDNet | Immersive Technology | Scoop.it
Top tech firms are exploring the concept -- and it could be profitable if we work out how best to exploit the idea.
Confluence73's insight:

AR investment news

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Martin Weigel Salmon vs Lamposts: The Use and Abuse of Research

+WIEDEN+KENNEDY AMSTERDAM
Confluence73's insight:

Excellent deck on the truth of research...

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Defining Earned, Owned And Paid Media | Forrester Blogs

Defining Earned, Owned And Paid Media | Forrester Blogs | Immersive Technology | Scoop.it
Confluence73's insight:

Understanding the POEM model. Useful diagram from Forrester. 

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