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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | immersive media | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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6 Things I Wish I Had Known Before Making a Web Series

6 Things I Wish I Had Known Before Making a Web Series | immersive media | Scoop.it

Via The Digital Rocking Chair
Melanie Hundley's insight:


Elisabeth Gray:  "The Unemployed Roommate genre is so worn out that even your mom may not be persuaded to watch."

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The Digital Rocking Chair's curator insight, July 27, 4:01 PM


Elisabeth Gray:  "The Unemployed Roommate genre is so worn out that even your mom may not be persuaded to watch."

Rescooped by Melanie Hundley from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Watch Amiga and Warhol Invent Digital Art | Andrew Burmon | Inverse.com

Watch Amiga and Warhol Invent Digital Art | Andrew Burmon | Inverse.com | immersive media | Scoop.it

On July 23, 1985, Commodore Business Machines welcomed a shoulder-padded crowd into Lincoln Center’s Vivian Beaumont Theater for the unveiling of the Amiga 1000, a personal computer designed to put graphics front and center. At the time, 16 bits was a lot of bits, enough to make video games feasible and facilitate poor quality photo editing.

To drive the point home in the least subtle way possible, Commodore trotted out Andy Warhol, who used the computer and ProPaint V27 to create a portrait of a kind of bored looking Debbie Harry. Aside from being one of the more eighties events to occur in the eighties (right behind Reagan waving from that window), the event essentially created a new form of modern art.


Click headline to read more, access hot links and watch the video of the Amiga launch--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog

The Most Important Movie of 2015 Is a VR Cartoon About a Hedgehog | immersive media | Scoop.it

Via The Digital Rocking Chair
Melanie Hundley's insight:


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

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The Digital Rocking Chair's curator insight, July 29, 1:57 AM


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

Dr. Pamela Rutledge's curator insight, July 30, 10:43 AM

"Oculus Story Studio's new (& cute) animated short "Henry" brings the psychology of empathy (and much more) into the forefront of development and design.  Yes, it will change the way the audience watches and thinks about movies, but it will only succeed as an artform if filmmakers, storytellers and producers understanding the fundamentals that create empathy, how empathy differs from sympathy and other forms of emotional response, how the sense of presence changes with perception and how people attribute meaning like intentionality in a 'shared space.'  The most telling quote in the article is a parenthetical aside when Saschka Unseld is quoted as saying that the change in connection makes comedy twice as hard because Buster Keaton-esque physical comedy just feels “mean.”  VR will force the examination of all the conventional filmmaking rules of thumb for transmitting engagement and emotion--without which the story isn't successful. #mediapsych  More than ever, it's the psychology that matters.

Henrik Safegaard - Cloneartist's curator insight, August 3, 2:22 PM


Angela Watercutter:  "Oculus Story Studio's new project is more than a cute animated short--it's a test case for narrative techniques that could change the way we watch movies."

Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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Maximize Evernote with 5 Powerful Features

Maximize Evernote with 5 Powerful Features | immersive media | Scoop.it
With over 100 million users, Evernote is arguably the web's favorite productivity and note-saving tool. But there's much more to this powerful platform than meets the eye. Since its launch in 2008, Evernote has quickly become the ubiquitous platform for "storing everything." From photos of receipts, to copies of bills. From hurriedly typed notes, to downloads of your…

Via Tom D'Amico (@TDOttawa)
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Marry Susan's curator insight, July 30, 4:19 AM
If you have forgotten the alternate email account, security question and other authentication confirmation detail of your then you have to take assistance from yahoo help desk by calling on Yahoo Password Recovery number or you can contactyahoo to recover/reset mail password.
Thierry Evangelista's curator insight, July 30, 7:03 AM
If you use Evernote (I must say that I'm a big fan), here are some advanced tricks that may improve the way you use it and your productivity
Sue Osborne's curator insight, August 2, 7:42 PM

Ooh! Stuff to make Evernote even better! COOL!

Rescooped by Melanie Hundley from Story and Narrative
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The three kinds of stories every brand needs to tell

The three kinds of stories every brand needs to tell | immersive media | Scoop.it
Let's admit it: We all like talking about ourselves. No need to feel bad. You have good reason.

Via Gregg Morris
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Marco Favero's curator insight, July 31, 2:54 AM

aggiungere la vostra comprensione ...

Larry Glover's curator insight, August 1, 8:12 AM

Ah, story literacy; it's critical to our resiliency!

 

Functional Family Medicine's curator insight, August 1, 1:10 PM

Ah, story literacy; it's critical to our resiliency!

 

Rescooped by Melanie Hundley from Digital Technologies for Teachers and Career Practitioners
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Education Technology and the Twenty-First-Century Skills Gap

Education Technology and the Twenty-First-Century Skills Gap | immersive media | Scoop.it
All too often in many countries, students do not get the education they must have to prosper in the twenty-first century. Education technology can help close this skills gap.

Via Dr Peter Carey
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Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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3 Apps to Help Brainstorm Next Year's Lessons

3 Apps to Help Brainstorm Next Year's Lessons | immersive media | Scoop.it
Lesson planning used to mean filling in boxes on a standard form with materials, goals, expectations, assessments--details like that. Certainly this is valuable information, but today's lesson plan...

Via Tom D'Amico (@TDOttawa)
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Casey Anley's curator insight, August 3, 4:47 AM

I really enjoyed Mindmeister! check it out!

Rescooped by Melanie Hundley from Digital Technologies for Teachers and Career Practitioners
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4 Useful Tools for Creating Non-traditional Quizzes ~ Educational Technology and Mobile Learning

4 Useful Tools for Creating Non-traditional Quizzes ~ Educational Technology and Mobile Learning | immersive media | Scoop.it

Via Dr Peter Carey
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Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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Research Trends: Why Homework Should Be Balanced

Research Trends: Why Homework Should Be Balanced | immersive media | Scoop.it
Research suggests that while homework can be an effective learning tool, assigning too much can lower student performance and interfere with other important activities.

Via Tom D'Amico (@TDOttawa)
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Carlos Rodrigues Cadre's curator insight, August 3, 10:30 AM

adicionar sua visão ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Why Transmedia Branding?

Why Transmedia Branding? | immersive media | Scoop.it

Via Soraia Ferreira, The Digital Rocking Chair
Melanie Hundley's insight:


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

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massimo facchinetti's curator insight, August 3, 4:42 PM


Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Marc Wachtfogel, PhD's curator insight, August 3, 11:16 PM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Debora Rodrigues's curator insight, Today, 7:17 AM

 

Burghardt Tenderich:  "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."

Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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The State of the iPad in Education in 2015 — Emerging Education Technologies

The State of the iPad in Education in 2015 — Emerging Education Technologies | immersive media | Scoop.it
Creative Commons License Image Source With Competition Slowly Creeping in, How Goes it for the Behemoth of the Classroom Tablet Scene? When Apple released the iPad in 2010, they took the world by storm, adding another jewel to their crown

Via Tom D'Amico (@TDOttawa)
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Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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A Great App for Kids with Reading Difficulties

A Great App for Kids with Reading Difficulties | immersive media | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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A Great Tool to Remotely Present and Share Lessons with Students

A Great Tool to Remotely Present and Share Lessons with Students | immersive media | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Rescooped by Melanie Hundley from Story and Narrative
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Pixar: The Design of Story

Pixar: The Design of Story | immersive media | Scoop.it
Pixar: The Design of Story is an upcoming exhibition at the Cooper Hewitt National Design Museum here in NYC.

Through concept art from films such as Toy Story, Wall-E, Up, Brave, The Incredibles and Cars, among others, the exhibition will focus on Pixar's process of iteration, collaboration and research, and is organized into three key design principles: story, believability and appeal.

Via Gregg Morris
Melanie Hundley's insight:

Should be well worth the trip!

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Gregg Morris's curator insight, July 27, 6:32 PM

Should be well worth the trip!

Rescooped by Melanie Hundley from New Web 2.0 tools for education
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Sketchlot - Create a sketch Online, share it with students

Sketchlot - Create a sketch Online, share it with students | immersive media | Scoop.it
Create your own sketch Online and share it with students. It Works on all modern computers, smartphones and tablets! No plugin, installation or app required!

Via Kathleen Cercone
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Rescooped by Melanie Hundley from Story and Narrative
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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | immersive media | Scoop.it
Do you have a story strategy that encompasses many types of stories? Your strategy defines not only who you are; it defines what stories you tell, how you share them across your organization (that includes a story bank for all parts of the organization to access as needed), and how you’ll manage and lead changes, updates and engage others to tell their stories – including employees, customers and executives.

Via Gregg Morris
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Rescooped by Melanie Hundley from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Georgia Is Moving Children With Disabilities Into Schools Used During Jim Crow | Marian Wang | Truthout.org

Georgia Is Moving Children With Disabilities Into Schools Used During Jim Crow | Marian Wang | Truthout.org | immersive media | Scoop.it

Georgia has been illegally and unnecessarily segregating thousands of students with behavioral issues and disabilities, isolating them in run-down facilities and providing them with subpar education, according to an investigation by the US Department of Justice.

Some of the students in the program were schooled in the same inferior buildings that served black children in the days of Jim Crow. The investigation found that many of the buildings lack gyms, cafeterias, libraries, labs, playgrounds and other amenities.

"It's a warehouse for kids the school system doesn't want or know how to deal with," a parent told the Justice Department of the program. The Justice Department detailed its findings in a letter earlier this month to Georgia's governor and attorney general.


Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Melanie Hundley from Story and Narrative
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Stories are the most powerful data: The secret of business ethnography

Stories are the most powerful data: The secret of business ethnography | immersive media | Scoop.it

"Business ethnography is the science of turning human stories into powerful business lessons. In an era where we're trying to quantify every interaction, it's a very different approach to understand our customers and how our products fit in their lives.

 

Historically, ethnography has been used as a spark for innovations - a hunt for ideas in the wilds of customers' real lives."

 


Via Gregg Morris
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Rescooped by Melanie Hundley from Voices in the Feminine - Digital Delights
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Show Learners the Possibilities . . . And Then Get Out of the Way

Show Learners the Possibilities . . . And Then Get Out of the Way | immersive media | Scoop.it
We are living in an age of advanced user-driven technologies, information abundance, and networked, participatory learning. It should logically follow, then, that education should take advantage of...

Via Ana Cristina Pratas
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Rescooped by Melanie Hundley from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Open Letter to NYC Schools Chancellor Carmen Fariña | Arthur Goldstein Blog | HuffPost.com

Open Letter to NYC Schools Chancellor Carmen Fariña | Arthur Goldstein Blog | HuffPost.com | immersive media | Scoop.it

Dear Chancellor Fariña:

First of all, I applaud you for acknowledging that a highly-effective rated teacher entering a troubled school may suffer a reduced rating as a result of changing schools. I very much appreciate that you've taken a personal interest in this teacher and plan to attach an asterisk and follow her ratings. It's inspirational not only to me, but also to teachers nationwide, that the leader of the largest school district in the country would acknowledge that a school's population is a major factor in teacher ratings.

This, in fact, has been a major objection many of us, including experts like Diane Ravitch and Carol Burris, have had toward value-added evaluation programs. In fact, the American Statistical Association has determined that teachers impact test scores by a factor of 1-14%. They have also determined that rating teachers by such scores may have detrimental effects on education.

I am struck by the implications of your statement. If it's possible that a highly-rated teacher may suffer from moving to a school with low test scores, isn't it just as likely that a poorly-rated teacher would benefit from being moved from a low-rated school to a more highly-rated one? And if, as you say, the teachers are using the same assessments in either locale, doesn't that indicate that the test scores are determined more by students themselves as opposed to teachers?


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Melanie Hundley from #transmediascoop
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Simon Staffans: Why you should give the audience a place in your story

Simon Staffans: Why you should give the audience a place in your story | immersive media | Scoop.it
An engaged and loyal audience has become the holy grail in the TV industry. How can you create it?

Via Simon Staffans
Melanie Hundley's insight:

Some thoughts on that quite precious component of any project or campaign - the audience.

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Simon Staffans's curator insight, August 2, 2:48 AM

Some thoughts on that quite precious component of any project or campaign - the audience.

Soraia Ferreira's curator insight, August 2, 7:18 AM

Some thoughts on that quite precious component of any project or campaign - the audience.

Rescooped by Melanie Hundley from #transmediascoop
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What Transmedia Producers Should Know About Comics: An Interview with Tyler Weaver (Part One) - SnapBuzz


Via Simon Staffans
Melanie Hundley's insight:

Some good thoughts and questions

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Simon Staffans's curator insight, August 3, 2:22 PM

Some good thoughts and questions

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Going On A Digital Detox: The Ability To Create A New Story

Going On A Digital Detox: The Ability To Create A New Story | immersive media | Scoop.it
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.

Via Karen Dietz
Melanie Hundley's insight:

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Karen Dietz's curator insight, August 3, 4:06 PM

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Os Ishmael's curator insight, August 3, 5:34 PM

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Angela Jotic's curator insight, Today, 3:13 AM

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from iGeneration - 21st Century Education
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How to Use Handwriting in Google Documents

How to Use Handwriting in Google Documents | immersive media | Scoop.it
Earlier this week John Stevens tipped me off to using g(Math) to add handwritten responses to Google Forms. This morning John sent me a direct message on Twitter to tell me that you can now use han...

Via Tom D'Amico (@TDOttawa)
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