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Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?
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This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.
Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.
Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels.
So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.
This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.
The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.
Enjoy digging into this research and learning more about how to better leverage the power of storytelling.
Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!
Storytelling via listening - how can you tell your story to get people to want to listen?
A case study of a swimwear company.
What would your change story be?
Such a simple template that can help provide an outline for your story.
Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition) …
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com
Being able to peer into the future and generate corporate strategies is a tough feat. Same with generating a company's Future Story (what the future will look like through the actions you are taking today).
While I don't necessarily agree that transmedia storytelling is the answer, what I really do like about this SlideShare piece is its unique take on how science fiction and speculative science can help solve these challenges.
I bet you get a few creative ideas from this piece! Enjoy!
I´m working with the art of oral storytelling and tries to introduce it in digital medias. I think that the art of storytelling has got a lot to do in the new medias. Watch my site www.digitalstoryteller.dk/english
A very interesting set of slides illustrating the power of thinking about the future as a narrative tale. A good complement to the scenario planning processes that came out of Shell, etc