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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Storytelling, Memory, and Sales Conversions: How It All Works

Storytelling, Memory, and Sales Conversions: How It All Works | immersive media | Scoop.it

"When you look at the marketing funnel from a storytelling perspective – each area of the funnel proposes different “acts” of your customer’s story." Ankit Oberoi @peeplaja


Via Karen Dietz
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Karen Dietz's curator insight, February 25, 3:05 PM

This is a lengthy but very meaty post about how storytelling, the mechanics of learning, and understanding how memory works can lead to higher conversions from a website.


I love the material shared about both memory and learning. And that the author, Ankit Oberoi, shows how these -- along with narrative -- can generate higher sales from a website.


The beginning of the article talks about the Significant Objects project, and the neuroscience of storytelling -- both of which I've curated before. So no news there, but it is a good overview.


The article really starts to get interesting when Oberoi picks apart a Men's Wearhouse ad and website to tell us how storytelling, memory (short-term, long-term, implicit, episodic, etc.), and learning (attention, encoding, storage, retrieval) all works together to increase sales. I really like the memory map he shares!


So if you want more leads and sales from your website, dig in here because there is very useful information. Does the article provide all the answers? Probably not. But it's a terrific good start and I think it will help everyone a lot!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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CEO of SAP recruits a Chief Storyteller- Why?

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

Via Karen Dietz
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Hans Heesterbeek's curator insight, September 19, 2013 12:16 AM

Wow thats a great step forwards for the trade 

Albert Green's comment, September 19, 2013 3:29 AM
The headline misleaded me a bit. Until now I thought this was the first Chief Storyteller title in history. And from what I've read, she's been working for SPA for 18 months already, so it's about time to hear more about her achievements. Great content, nevertheless, thanks again.
Karen Dietz's comment, September 19, 2013 10:15 AM
Hi Albert -- yes there are a few other Chief Storytellers around. But it is still rare. And I really like your point -- we do want to know more! Seems SAP needs to continue to share this story :)
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | immersive media | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz
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Gav Morris's curator insight, February 25, 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2:21 AM

Good news for longform addicts. :-)