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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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What To Do Before the Storytelling

What To Do Before the Storytelling | immersive media | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Joanna Rustin, Lianne Picot
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Joanna Rustin's curator insight, May 21, 2015 12:27 PM

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | immersive media | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.

Via Karen Dietz
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Karen Dietz's curator insight, August 13, 2014 2:34 PM

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9

Via Karen Dietz
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Karen Dietz's curator insight, January 5, 2015 4:03 PM

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ken Dickens's curator insight, January 7, 2015 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

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