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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness

Innovative Storytelling: Street Corners Show 2 Stories Of Homelessness | immersive media | Scoop.it
Streetcorners are a storytelling device in this new campaign in support of homeless youth..

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Karen Dietz's curator insight, April 8, 1:21 PM

Today it's all about innovation in storytelling with the 2 articles I'm curating for you.


This one is all about the ingenious storytelling campaign in England to reduce homelessness among 16-25 year-olds. 


The charity Depaul UK has taken street corners and written 2 sides of the same story on it. One story is from the perspective of the homeowner, the other is from the perspective of the homeless youth.


They can be read separately, or together. It's brilliant.


Now -- are these really 'stories' in the classical structural sense? If we looked at them under a microscope, probably not. But what I love is that for me, yes they are still stories. Because stories do come in all shapes and sizes. 


The first litmus test is if they are sharing an experience -- which they are. The second litmus test is if they affect the reader in some way that might inspire some action. The answer is 'yes' again.


These short stories pack a punch and I hope they pull you in. I know they did for me. Think about how you can use this method -- both in writing and in presentation -- in your own business storytelling.


I love the creativity of how they are written and presented. It's pushing the storytelling envelope. I can't wait to see what is in store for us next :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, April 9, 9:17 AM

more than likely there are two or more sides to any story.

Dominique Taste's curator insight, April 20, 10:35 AM

L'association caritative anglaise Depaul affiche un storytelling simple et efficace : 2 histoires placardées en coin de rue. L'une présente la narration sous l'angle d'un  jeune sans domicile fixe, l'autre sous l'angle d'un jeune avec domicile. Le tout avec un rendu spectaculaire cohérent avec la cause défendue par Depaul.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | immersive media | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...

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Karen Dietz's curator insight, August 6, 2014 10:36 AM

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | immersive media | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

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Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it