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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling!

Storytelling Neuroscience -- Rethinking Training + Online Courses

Storytelling Neuroscience -- Rethinking Training + Online Courses | immersive media |
How can the neuroscience of storytelling help you create online courses?

Via Karen Dietz
Karen Dietz's curator insight, October 28, 2014 4:20 PM

This article by Ahmed Mori of SchoolKeep is written for educators but applies to anyone in business doing training or delivering online courses. There are great points made here about:

  • your brain on stories
  • tips to take advantage of storytelling
  • and a few cautionary thoughts

Here is what I like about the post:

  1. There is a clear research example given confirming that storytelling process both sensory parts of the brain while concurrently stimulating language processing areas.
  2. That stories do more than inform or entertain -- they stimulate critical thinking skills, capture non-linear situation complexities, and construct new knowledge.
  3. There is such a thing as bad storytelling.
  4. That the "storytelling" of marketing is a misnomer

The only point I take exception to is a quote by author Christian Salmon of Storytelling: Bewitching the Modern Mind, who says that "stories are moving away from being spontaneous cultural practices to methods of manipulation citing examples like George W. Bush, Steve Jobs,..." 

Oh please. Manipulation with stories has been going on for 100,000 years. Think the Crusades, the European witch hunts, the Holocaust, etc. But also think of Winston Churchill, Gandhi, and Christ. That's why we need to get really smart about storytelling -- both as storytellers and listeners.

And storytelling remains just as spontaneous as it ever was, thank you very much!

OK -- off to my accountant's office. While I'm gone, go read this really good article and I'll post my next article + review tomorrow.

This review was written by Karen Dietz for her curated content on business storytelling at 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling!

The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | immersive media |
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling"

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling!

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | immersive media |
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
Karen Dietz's curator insight, March 13, 2014 12:48 PM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.

Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.

OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.

First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.

And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.

So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.

This review was written by Karen Dietz for her curated content on business storytelling at 

Ivan Mercado Lorberg's curator insight, March 14, 2014 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 2014 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.