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Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.
Are you sure you want to delete this scoop?
Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.
This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.
The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.
Enjoy digging into this research and learning more about how to better leverage the power of storytelling.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!
Storytelling via listening - how can you tell your story to get people to want to listen?
Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.
Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.
During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.
I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.
I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!
Inspiration on how to J"ust Story it" from the professional founder.