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Data Storytelling: How To Make A Big Difference

Data Storytelling: How To Make A Big Difference | immersive media | Scoop.it
Many people will be familiar with signs by the side of the road exhorting drivers to take their litter away with them. In the past, those signs would remind transgressors of the penalties they faced if caught. Nowadays, they are more likely to feature a statement along the lines of [...]

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Karen Dietz's curator insight, September 3, 1:29 PM

As I continue to help clients and students integrate data into stories and presentations, I'm finding great truth in the ideas presented in this article.


This post focuses on a specific category of information that when shared can move mountains. The information simply conveys what "other people do."


If you need to influence people in any way, take the advice in this article to heart. The author writes about how to share "what other people do" and gives fab examples to back it up.


Enjoy reading this piece and adding these tips into your data storytelling toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Advocacy, Change and Narrative: How Stories Can Create Impact

Advocacy, Change and Narrative: How Stories Can Create Impact | immersive media | Scoop.it

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Karen Dietz's curator insight, August 13, 3:00 PM

This article is not written for most mainstream businesses -- yet is has a powerful message about the role of stories in battling stereotypes,  opening minds, and creating change. So I think there are direct business applications.


The author shares how storytelling from constituents can have a tremendous positive impact on the public policies related to them. This is the same dynamic companies wrestle with internally with shift attitudes and opinions, and has relevance when working with customers.


If the insights shared here work for combating poverty and other deeply entrenched social problems, they will work for your business.


If you as a leader or entrepreneur have decisions to make affecting others, follow the storytelling lessons here. You will be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What's The Problem With TED Storytelling?

What's The Problem With TED Storytelling? | immersive media | Scoop.it
TED is changing the public discourse -- and not all for the better.

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Karen Dietz's curator insight, July 14, 3:24 PM

Here's an article that makes us question how TED talks have been shaping our business storytelling -- and maybe not in such a good way.


As the author, Nick Morgan, states -- and I agree with him -- TED talks are fabulous. We love TED. TED talks have definitely impacted business presentations for the better.


Yet Morgan makes 2 very important points regarding public speaking and business storytelling:

  1. Shorter personal speeches. What's wrong with that?? Well, as Morgan says, "What’s wrong with shorter speeches is that you can't persuade people to change in 15 minutes, because you can't make them emotionally uncomfortable enough with the status quo to be ready to embrace something new." He continues with some relevant stats.
  2. A story about your personal revelation might not apply to the goal of the speech. There are all kinds of stories to tell, but TED talks seem to tell us that the stories we should share need to be about a personal revelation we've had.


My take-aways from reading this article and the additional insights Morgan has?

  1. If you want people to change, stories need to be longer. Or presentations need to be longer with several different types of stories told.
  2. A springboard story (short anecdote) may get people started, but other story sharing is needed to sustain the effort.
  3. Personal revelation stories might not be the point -- share stories that are not about you.


There's good common sense wisdom in this article that makes us think twice about effective business storytelling. It is definitely worth the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling First Please! Decisions Don't Start with Data

Storytelling First Please! Decisions Don't Start with Data | immersive media | Scoop.it
Access the unconscious mind, where choices are really made.

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Karen Dietz's curator insight, May 19, 3:50 PM

I've got a webinar coming up with a group of researchers and I'm going to use parts of this article and the research it sites when I'm with them.


It's a short but terrific piece laying out WHY data is not the core for decision-making, but stories are. There is definitely a role for data, but only as a supporting character in your story. Data is not the hero.


Data wrapped in stories are far better than data alone as research has shown us for years. If you are still operating under the notion that data convinces, then get with the story program for better results. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, May 20, 9:28 AM

It is difficult to over emphasize just how influential it is to build your key data points into a story. It also helps to make the data visually clear to understand.

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Leading Change in Education | Common Sense School Leadership

Leading Change in Education | Common Sense School Leadership | immersive media | Scoop.it

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Ivon Prefontaine's curator insight, February 26, 12:05 AM

Teams are still top-down structures. Community is messier and more complex, but can involve many more people. When we open up community, we will hear dissenting voices. So forget guiding coalitions and teams and go for messy and complex.

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Forget Storytelling: Think Story Sharing!

Forget Storytelling: Think Story Sharing! | immersive media | Scoop.it

Business storytelling author and thought leader in the field interviews Karen Dietz about her insights into business storytelling. Listen to the free podcast.


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Rita's curator insight, October 24, 2013 2:13 PM

Share stories...that's what people want to hear. 

Jim Signorelli's curator insight, October 25, 2013 7:54 AM

Annette Simmons,  one of the "Storyati," has a new weekly podcast. 

In this, her second podcast, and while interviewing my delightful story friend Karen Dietz,  they talk about their connection to story, what it means to them and how they help others make the most of its power. Karen,  who claims she's more of a story scholar than a storyteller, does a pretty good job of telling her own story about some funny things that happened on the way to her doctorate.    Highly recommend a listen and subscribing to these podcasts. 


Don Cloud's curator insight, October 25, 2013 9:25 PM

The best stories are those worth sharing.  Even better stories are those that a leader helps his/her people to create together.

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | immersive media | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

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Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Why MLK Did NOT Say, "I Have A Plan"--Power of Future Story

Why MLK Did NOT Say, "I Have A Plan"--Power of Future Story | immersive media | Scoop.it
When Martin Luther King, Jr. stood on the steps of the Lincoln Memorial fifty years ago and spoke to a great people about their greater future, he didn’t say, “I have a plan.”

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romduck's curator insight, August 28, 2013 8:28 AM

Sharing the VISION means sharing the POINT!

Kati Sipp's curator insight, August 29, 2013 8:29 PM

an excellent point. 

Karen Dietz's comment, August 29, 2013 9:44 PM
So true romduck! And thanks for your comments Jean-Philippee and Kati.
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Taming The Last 10%: Finishing Meaningful Work & the Role of Stories

Taming The Last 10%: Finishing Meaningful Work & the Role of Stories | immersive media | Scoop.it
Struggling to complete that big work project painting or manuscript These inspiring tips from creative masters Shakespeare and less likely sources...

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Annette Simmons's comment, August 21, 2013 12:53 PM
Perfect. I use historical stories and autobiographies the same way. I like fairy tales that haven't had the wisdom altered out of them as well. Thanks for the links!
Karen Dietz's comment, August 21, 2013 8:37 PM
Great points Kristen! And I agree with you too Annette. "Sanitized" fairy tales really don't do us much good.
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6 Ways To Create A Culture Of Innovation

6 Ways To Create A Culture Of Innovation | immersive media | Scoop.it
Every organization is designed to get the results it gets. Poor performance comes from a poorly designed organization.

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Tiffany Crosby's curator insight, June 13, 2013 9:03 AM

Bring structure to unstructured time and innovation with intent is critical. Innovation just for the sake of innovation with no potential use or market is just a hobby. 

Dr. Dan Kirsch's curator insight, June 17, 2013 8:41 AM

Great little read!

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The EdAdmin Minute - one minute podcast for educational leaders

The EdAdmin Minute - one minute podcast for educational leaders | immersive media | Scoop.it

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“Talk the Walk”: A Game Changer The Best Storied Leaders Do

“Talk the Walk”: A Game Changer The Best Storied Leaders Do | immersive media | Scoop.it
Why words matter.

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Karen Dietz's curator insight, August 21, 6:01 PM

I like this article because it goes beyond the simple leadership phrase "Walk the talk," which means "live your values, don't just talk about them".


What the author Bill Taylor is focusing on here is the connection between thinking, language, communication, and action. His position is that when leaders start thinking differently, their language changes, then their communication changes, and then if all goes well, their words and actions line up.


In other words, if leaders can break out of the "isms" of their company, they will start thinking differently about the organization and talk about it differently, too. That can be a game-changer for everyone. Want more innovation? Then start thinking about it differently. That starts the cascade to language, communication, and action.


Taylor has good examples to share, and then asks: "So ask yourself, as you try to lead an organization, or a business unit, or a department: Have you developed a vocabulary of competition that helps everyone understand what makes your company or team special and what it takes for them to be at their best? Can you explain, in a language all your own, what separates you from the pack and why you expect to win?"


All of this languaging and communication happens best through storytelling--which then shapes and inspires action of done well.


While this article is all about using shaping and shifting language internally, the next piece of work is making sure it also connects with customers so you don't end up becoming extinct.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | immersive media | Scoop.it
Humility is as important a trait in speakers as it is in leaders.

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Karen Dietz's curator insight, August 8, 6:39 PM

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hartger Wassink's curator insight, August 10, 6:37 AM

Simpele maar bruikbare tips om een persoonlijk verhaal te houden dat raakt, zonder 'over the top' te gaan

Art Jones's curator insight, August 11, 10:28 AM

Seek to be the Mentor & not the Hero of the story you present!

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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | immersive media | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

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Karen Dietz's curator insight, July 14, 10:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | immersive media | Scoop.it
A case study of a swimwear company.

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David Hain's curator insight, April 30, 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 8:49 AM

love this!

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Latest Research On Effecitve Biz Story Endings

Latest Research On Effecitve Biz Story Endings | immersive media | Scoop.it
Just another WordPress site

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Karen Dietz's curator insight, January 7, 3:01 PM

Kendall Haven, author of Story Proof: The Science Behind the Startling Power of Story recently wrote me about his latest research on business story endings.


It's way cool stuff. Bottom line: positive characters and positive endings are not as effective as we thought when desiring to shift behaviors.


Read the brief conversation between myself and Kendall, and then use the latest information to start crafting stories that will act as catalysts for change.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 3 E’s of Re-tellable Leadership Stories

The 3 E’s of Re-tellable Leadership Stories | immersive media | Scoop.it

There are three kinds of people, said the sign on the wall of my dad’s coaching office:

Those that make things happen, those that watch things happen, and those that don’t know what the heck happened.


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JoanneMorris's curator insight, December 1, 2013 1:29 PM

This applies to Educational Leadership too, of course.

Karen Dietz's comment, December 2, 2013 2:03 PM
Excellent points Nancy!
Peter (PJ) Fulcher-Meredith's curator insight, December 3, 2013 1:06 AM

As Karen said a different way of capturing and curating your business stories.  Anything that helps leaders to categorise and re-use and re-purpose stories the better. Make it easier and leaders will use stories more and more to engage their people. Nice one.

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | immersive media | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
more...
Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Creating a Company Vision Story

Creating a Company Vision Story | immersive media | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.

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Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Karen Dietz's comment, September 11, 2013 8:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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The dangers of "willful blindness"--Story, Change, & Empowerment

Gayla Benefield was just doing her job -- until she uncovered an awful secret about her hometown that meant its mortality rate was 80 times higher than anywh...

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Karen Dietz's comment, August 29, 2013 9:47 PM
Miklos, you have made fabulous points. Many thanks for sharing them. Our voices may be small, but if we keep sharing, more people will see these. If one person gains benefit from these videos, then the world is a better place already.
ozziegontang's curator insight, August 31, 2013 2:59 PM

No need for me to add anything.  Just view Karen Dietz's curated insights and links to reflect on one's own power.  With Values, if I know what you stand for; I will also know what you won't stand for.


I have been blessed with wonderful peers, mentors and teachers during my 27 years as a Vistage Chair. They  have similar shared Values of: Trust, Caring, Challenge, and Growth. And with these people it has always been based on Dan Ariely's Social Norm the foundation being Trust and Relationship.  See the Youtube: Dan Ariely: The Cost of Social Norms.

Karen Dietz's comment, September 4, 2013 3:15 PM
Thank you Ozzie! You've shared some great additional insights.
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Storytelling That Moves People--balance dark and light

Storytelling That Moves People--balance dark and light | immersive media | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (Great insight re: story power for business!

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Karen Dietz's curator insight, July 10, 2013 5:30 PM

And -- drum roll -- here's the second article for today on storytelling and leadership. Something must be in the air! Of the hundreds of articles I've looked at today, this and the other one on 'Complexity, Leadership and Storytelling' stand out.


The article starts out very predictably -- why storytelling is important for leaders. No news there.


But keep reading! Here is what I do like: the authors Robert McKee (famous scriptwriter) and Bronwyn Fryer (HBR Senior Editor) dig into the need for leadership stories to NOT be all sweetness and light. That to be truly effective, stories need to have a bit of the dark included. And they talk about this quite a bit in the article.


Without being depressing or pessimistic.


My only bone to pick (and yes, I'm picky picky) is that the article talks about persuasion when what they really mean is influence. Persuasion is more characterized as a KITA (kick-in-the-a...) or 'carrots and sticks' while influence is more about inspiring/empowering someone to take action. We are all masters of KITA. Influence is trickier. So when you go through this article, substitute 'influence' for 'persuasion' for a truer reading.


For better biz storytelling, follow McKee's advice here. Balance dark with the light. You will gain more influence.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Art of Being a Great IT Leader

The Art of Being a Great IT Leader | immersive media | Scoop.it
A great IT leader has a vision, practices servant leadership, is accountable to others, and has a personal relationship with his or her team.

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