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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Finding Common Ground From The World Of Storytelling

Finding Common Ground From The World Of Storytelling | immersive media | Scoop.it

"As I pondered these questions for my own best response to the current conflicts we face, I looked at the JIT Core Values on the wall in my office; values that lie at the foundation of how we strive to engage with each other, connect with our diverse volunteers, and create partnerships with the young people we serve."


Via Karen Dietz
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Karen Dietz's curator insight, November 15, 2016 3:27 PM

Two things happened to be today so far: an amazing conversation with my Mastermind group about taking Purposeful Action as business leaders, and then an email I received from one of my clients, Don Wells, Executive Director of Just In Time For Foster Youth.

 

Don shares the values of his organization and shows us how they can be used as guideposts for navigating today's realities. 

 

What I love is his connecting his organization's values to real-world national events, and a productive mindset for ALL of us going forward together. This is leadership and influence in action.

 

I was so inspired by both events that I've written a blog post sharing Don's wisdom, and offering a few practical steps to take in addition.

 

I hope you enjoy both.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling and the Brain: An awesome chat with neuroscientist Paul Zak

Storytelling and the Brain: An awesome chat with neuroscientist Paul Zak | immersive media | Scoop.it
Paul has developed a ZEST score, the Zak Engagement STatistic, which can
highly predict the action a viewer will take after watching a piece of
content. More than whether somebody enjoys a film, or it makes them feel
good, his ZEST score actually predicts action–will they sign-up for an
email list, make a donation, or buy a product?

Via Karen Dietz
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Karen Dietz's curator insight, October 5, 2016 6:03 PM

Here's some of the latest on the neuroscience of storytelling with neuroscientist Paul Zak.

 

During the interview Zak talks about why our favorite stories aren't necessarily the ones that inspire us to act, that we seek connection above all else, and he shares what kind of story arcs people do go after (not every story arc is compelling).

 

Enjoy this romp through storytelling with Zak.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Build Relationships Beyond What You Think: My Aha From Real Storytelling

How To Build Relationships Beyond What You Think: My Aha From Real Storytelling | immersive media | Scoop.it
What could a grandmother– granddaughter bond, an office Christmas party and an interaction with a barista have in common that can create ahas? If that intrigues you, you may enjoy the read.  For those

Via Karen Dietz
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Karen Dietz's curator insight, June 6, 2016 11:41 AM

Yesterday I ran across this post from my colleague Karthik Rajan and what he shares is spot on!

 

Karthik writes about a dynamic of storytelling that often goes unrecognized: leveraging story sharing for maximum connection, relationship building, engagement, loyalty, etc.

 

In business storytelling we often stop at simply sharing a story with another person. Karthik demonstrates how to use the power of sharing a story with the next most powerful person in the influence chain, and what can happen.

 

Knowing this secret is how strong cultures are built and org change happens. Read this article so you too can be smarter and wiser in your business storytelling, and reap the rewards.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: Stop Being Authentic!

Lianne Picot and Karen Dietz, business story professionals, talk about recent articles about the problems with authenticity.

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Karen Dietz's curator insight, May 2, 2016 5:07 PM

I'm embarrassed to say that I've sat on this video chat that Lianne Picot and I made together many moons ago. It took me FOREVER to do the quick edits -- which you know are never quick.

 

In this Google Hangout we tackle storytelling and authenticity. We got ticked off at several articles in HBR last year on authenticity and some of the things said (https://hbr.org/2015/10/when-authenticity-does-more-harm-than-good). We talk about the few good points we do like in the article, and then chat about why the posts sow more confusion than clarity. Hopefully we clear things up a bit.

  

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Be Yourself: The How To Of Story Selling

Be Yourself: The How To Of Story Selling | immersive media | Scoop.it
Another secret: Sales is a lot like dating. No, really.

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Karen Dietz's curator insight, October 28, 2015 3:59 PM

My colleague, Karthik Rajan @KarthRajan wrote this piece about being more effective at sales. I really like the questions he uses that get at the heart of sales issues.


Then I really like the analogy he uses to make his point about being yourself. And in the midst of all of this is the critical role of storytelling.


If you struggle with sales, or just want to get better at it using stories, this post will help. 


Story on and make that sale!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Bringing the Story to Life: Build Engagement + Results

Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…

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Karen Dietz's curator insight, September 15, 2015 6:02 PM

To go hand in hand with the HBR research on how stories influence behavior, we've got this SlideShare program by @CarlaJohnson on how to work with stories to boost engagement.


Pay attention to the model on slide 18. It looks very interesting.


Two companies are profiled -- Blackberry and MolsonCoors. I like the MolsonCoors example the best. It has more robust and meaningful results. They are quite impressive.


So the model seems to work. Would it apply to every company, do you think?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ending Your Storied Speech with a Bang: 9 Fab Ways

There must be a better way to conclude your speech. After all, what the grand finale is to a musician, the conclusion is to a speaker. Learn the 9 awesome ways…

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Karen Dietz's curator insight, September 11, 2015 12:08 PM

Here's a helpful and snackable SlideShare for this Friday!


It's a short 20 slides giving 9 great ways to end a presentation/podcast/webinar.


Endings are tricky and where a lot of people flub up. Some of these endings you'll recognize, some may be new to you.


Even better, the author Sketchbubble, gives us 8 traps to avoid. Enjoy these tips for ending a winning presentation.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Digital Storytelling: The Truth About What it is... And... What it is NOT

Digital Storytelling: The Truth About What it is... And... What it is NOT | immersive media | Scoop.it
I was lucky to have shared my childhood bedroom for a few years with my grandmother, when she had come to live with us after an illness. At bedtime, she would tell me stories of her parents and thr...

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Karen Dietz's curator insight, August 26, 2015 3:45 PM

What a fabulous post that sets the record straight on digital storytelling!


All too often digital storytelling gets caught up in the technology and channels first, rather than on the quality of the story itself.  This post is a terrific reminder of what to really pay attention to when creating a digital story.


Want your story to go viral? Then this is how to do it. I also love that this post by Silvia Tolisano is chock full of solid examples to back up the points being made. Woo hoo! And isn't the opening infographic great?


Dig in here. If you follow these tips, I foresee amazing digital stories emerging from you all!


Many thanks to Twitter follower [url=/u/995231 x-already-notified=1]Os Ishmael[/url] for directing me to this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | immersive media | Scoop.it
It’s your most important currency.

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Karen Dietz's curator insight, July 7, 2015 5:18 PM

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, July 10, 2015 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

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Stuck? Four Fab Ways To Find Your Story

Stuck? Four Fab Ways To Find Your Story | immersive media | Scoop.it
In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories. Th...

Via Karen Dietz
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Karen Dietz's curator insight, February 16, 2015 1:51 PM

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


A.K.Andrew's curator insight, February 18, 2015 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 2015 10:12 AM

Like it...

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Telling Your Story Via Content Curation--Best Practices

Telling Your Story Via Content Curation--Best Practices | immersive media | Scoop.it

LINK: http://sco.lt/5C9ekb ;


Via Robin Good, Karen Dietz
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Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2015 2:24 PM

 

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Storytelling: The Foundation For Change

Storytelling: The Foundation For Change | immersive media | Scoop.it
Personal change is difficult and rare. These 3 strategies help us change even the most intractable habits.

Via Karen Dietz
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Karen Dietz's curator insight, February 10, 2015 10:48 AM

Article LInk: http://www.forbes.com/sites/kathycaprino/2015/02/06/the-3-most-powerful-ways-to-change-people-who-dont-want-to-change/3/


The original title of this article by Kathy Caprino for Forbes Magazine is "The 3 Most Powerful Ways To Change People Who Don't Want To Change". You'd never know that storytelling is the bedrock for all change.


Caprino is interviewing David Maxwell, one of the authors of a favorite book of mine, Influencer. Before social, personal, or structural can be leveraged to make a change, the dominating story needs to be dealt with first. Tips for how to do so are shared.


Go read the article. It makes tons of sense. Want change? Story it first.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | immersive media | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Via Bookmarking Librarian, Karen Dietz
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Javier Arana's curator insight, January 10, 2015 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 2015 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

Emerging World's curator insight, March 10, 2015 4:12 AM

The art of telling compelling stories that move people is at the heart of leadership.  I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.


These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.

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No Storytelling: 4 Reasons Why Nobody Pays Attention To Your Presentation

No Storytelling: 4 Reasons Why Nobody Pays Attention To Your Presentation | immersive media | Scoop.it
Giving a powerful presentation is both an art and a science. Here's a look at the science.

Via Karen Dietz
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Karen Dietz's curator insight, October 25, 2016 3:02 PM

In my work with companies, CEOs, and executive teams I see these 4 mistakes being made all the time.

 

What's the one that requires the most attention? #3 -- having a non-narrative presentation. Which is what I spend the most time working on with clients. This includes not only how to structure a presentation so it is a narrative, but also figuring out the right stories to tell, how to merge data and storytelling together so it's effective, and then delivering the whole enchilada.

 

Once that's done, then problem #4 almost goes away by itself since storytelling easily cures the one-directional nature of most PowerPoints.

 

Don't make the 4 mistakes listed here, and keep working on upgrading your storytelling skills for winning presentations every single time.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Which of these 6 presentation styles are you?

Which of these 6 presentation styles are you? | immersive media | Scoop.it
A review of the different schemes for categorizing types of presenters, with a description of each and a short quiz to find out which one best fits you.

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Karen Dietz's curator insight, October 5, 2016 5:48 PM

What a hoot of an article! Which type of presentation style do you favor?

 

What I really like about this post is that the author goes through all the different styles others have come up with, and then offers her conclusions. It's a well-written piece and will definitely help you figure out where you are, and where you want to be. 

 

In truth I think that many of us are blends of 2 or more types, depending on the situation. At least that's what I think is optimal. That way we have greater facility and agency when we present to different audiences. And that's what it's really about, right?

 

Have fun playing with this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin

Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin | immersive media | Scoop.it
"We will not know our own injustice if we cannot imagine justice. We will not be free if we do not imagine freedom. We cannot demand that anyone try to attain

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Karen Dietz's curator insight, May 6, 2016 10:56 AM

Here's some thoughtful -- and hopefully inspiring reading -- for your weekend. It comes from Brain Pickings and talks about Ursula Le Guin's new book.

 

In today's political climate we are surrounded by both hope and ugliness, rationalized neutrality, oppression, and tons of unconscious thinking. This article is all about storytelling, imagination, and the choices ahead of us.

 

If you want to find your voice, express your voice, or just to think better about all that's going on today, then dig into this piece. It will leave you with a good path forward.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | immersive media | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.

Via Karen Dietz
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Karen Dietz's curator insight, November 23, 2015 12:04 PM

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…

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Karen Dietz's curator insight, October 6, 2015 12:04 PM

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

Insight Narrator's curator insight, October 7, 2015 5:05 AM

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Stories Told at Work: Their Unexpected Influence

Stories Told at Work: Their Unexpected Influence | immersive media | Scoop.it
New research on how ethics are contagious.

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Karen Dietz's curator insight, September 15, 2015 5:53 PM

Harvard Business Review just came out with this article by Francesca Gina about how stories influence behavior at work -- and the research results organizations experienced. Yahoo!


This is solid documentation that every leader, organizational development specialist, HR director, social change advocate, and story practitioner needs to read.


Links to the research is provided. We've known anecdotally that storytelling provides these benefits, and now research is backing it up.


Enjoy this piece.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling For Social Change: NY City Police's Powerful Twist

Storytelling For Social Change: NY City Police's Powerful Twist | immersive media | Scoop.it
As part of efforts to raise public awareness about the risks and dangers of owning guns, a gun control group called States United To Prevent Gun Violence

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Karen Dietz's curator insight, August 28, 2015 11:53 AM

This is a very powerful video designed to spark change. It takes the lessons from the Significant Objects Project (attach a personal story to an inexpensive garage sale item and purchasers bid to buy it at a 2,000-6,000 price increase) and applies it to social change. This time it's guns.


Whatever you think about gun ownership, this is an amazing example of what happens when people are told the story behind the weapon. It's a brilliant use of storytelling and gives us ideas of other ways to link stories and objects together.


If you are in favor of gun ownership, you are going to hate this video. If you believe gun deaths are a national health crisis, you will love it.


And don't think I'm naive on this topic. I'm no stranger to guns. I grew up in the military, was around weapons all my life, and back in the day won prizes for my marksmanship. I think this video is awesome and hats off to the NY City Police for putting this together.


Thank you to colleague Mary Alice Arthur for posting the French version to Facebook and pointing it out to me.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Create The Culture You Want With Stories

How To Create The Culture You Want With Stories | immersive media | Scoop.it
What stories are told in your organization today? Are you aware of them? Do they reinforce your desired culture or do they inspire undesired actions?

Via Karen Dietz
Melanie Hundley's insight:

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.


On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!


I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.


What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Strategic Leadership Group's curator insight, August 10, 2015 5:43 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Denise Dyer Coaching's curator insight, August 10, 2015 10:06 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ian Berry's curator insight, August 10, 2015 8:46 PM

Good points about wandering around and engaging and listening. I ask 2 questions What's worth celebrating? What can be better?

Andrew Thorp is a leading expert in how to craft a better story about yourself and your business. I'm having a candid and convivial conversation with him on August 20th You can register from http://www.ianberry.biz/events/

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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | immersive media | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.

Via Karen Dietz
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Karen Dietz's curator insight, March 4, 2015 2:21 PM

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from immersive media
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Telling Your Story Via Content Curation--Best Practices

Telling Your Story Via Content Curation--Best Practices | immersive media | Scoop.it

LINK: http://sco.lt/5C9ekb ;


Via Robin Good, Karen Dietz, Melanie Hundley
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Filomena Gomes's curator insight, April 18, 2015 9:52 AM
Robin Good's insight:

 

 

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

 

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

 

Can that be useful beyond attracting some initial extra visibility?

 

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

 

A lot more than the one needed to create normal original content.

To curate content you need to:

Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.

Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.

Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.

Synthesize and highlight the value of the chosen resource within the context of your interest area.

Enrich the resource with relevant references, and related links for those that will want to find out more about it.

Credit and attribute sources and contributors.

 Preserve, classify and archive what you want to curate.

Share, distribute, promote the curated work you have produced. Creating it is not enough.


(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

 

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

 
Robert Kisalama's curator insight, April 18, 2015 11:37 AM

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.

Nedko Aldev's curator insight, April 19, 2015 2:24 PM

 

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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | immersive media | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Karen Dietz
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Karen Dietz's curator insight, February 11, 2015 1:52 PM

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Martin (Marty) Smith's curator insight, February 12, 2015 2:46 PM

Great @Karen Dietz share on her favorite topic - storytelling.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Be suspicious -- very suspicious -- of stories

Be suspicious -- very suspicious -- of stories | immersive media | Scoop.it
Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives -- and our messy, complicated irrational world -- in terms of a simple narrative.

Via Karen Dietz
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Karen Dietz's curator insight, January 26, 2015 1:54 PM

Want to start your week off right? Then watch this irreverent video full of truth about storytelling. You will laugh, your eyebrows will raise, and you will periodically nod your head in agreement. OR -- you'll get cranky.


Economist Tyler Cowen has a few things to teach us about storytelling. For example: life is messy and today we treat stories like Mr. Clean -- tidy ways to organize ourselves into a series of 7 little narrative boxes. Ouch! But true.


I like this guy. He calls a spade a spade. Life is messy. Storytelling is messy. Storytelling as a practice is full of contradictions, ethical conundrums, along with rich and deeply meaningful experiences. 


Don't fall into the trap of simplistic storytelling. Get real. Get honest. Get aware. Run to listen to this 16.5 minute video with practical advice at the end. It will enrich your life and your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it