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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Telling A Story That Hooks Audiences: A Fab Example

Telling A Story That Hooks Audiences: A Fab Example | immersive media | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, July 21, 2014 7:22 PM

Colleague Michael Harris wrote this blog post recently and I couldn't stop cracking up! I laughed so hard I had to read the story to my husband Tim. He laughed just as hard.


Michael uses storytelling in his sales training and he uses this story to demonstrate why it works. And to point out the difference between 'corporate speak' and storytelling. Imagine telling this story in corporate language. We'd be bored to tears.


But here's another way to think about this story: we all have at least one story like this. A story when we screwed up big time. A story about a time we failed. A story about a near miss. A story about good friends who stick around even after misadventures. 


All of these stories have a place in business. Because they make you human. When shared authentically they form and deepen relationships. They let us know that even when we screw up, there is redemption. This is how we learn from others -- about what not to do, and about being human at work.


Sharing ups and downs helps us build deeper and stronger relationships. It might surprise you to experience how showing your vulnerability actually generates more trust and respect in you and for you. When we hide our failures from others, we idealize ourselves while separating ourselves from others at the same time. Not good.


So read this article and go have a good laugh. Then ask yourself, "What story do I share in return?" Michael's story should spark one within you.


Capture that story and share it at the right time in a business setting. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Michael Harris's comment, July 23, 2014 2:26 PM
Great intro Karen.
Karen Dietz's comment, July 23, 2014 5:44 PM
Glad you like it Michael! You've got a whopper of a story :)
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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"Skip This Ad" cartoon from Tom Fishburne: Tell a story or else!

"Skip This Ad" cartoon from Tom Fishburne: Tell a story or else! | immersive media | Scoop.it
In advertising, there's no such thing as a captive audience. It's easier than ever for people to tune out experiences they don't like (although, sadly, this doesn't apply to boring meetings).

Via Karen Dietz
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Karen Dietz's curator insight, June 30, 2013 4:52 PM

LOL, it's Sunday, I'm slogging away at the computer and ran across the latest cartoon from my favorite biz cartoonist Tom Fishburne. It made me laugh so I wanted to share. And take a break from my writing project :))


Why did I grin when I saw this? Because meetings (along with PowerPoint presentations) can be so boring! Don't you just wish you could be the guy in the cartoon writing on the wall? Ahhhh, fantasies abound...


Moral: create storied ads, share stories in meetings, craft storied presentations! Check out the other cartoons (especially the one on authenticity and transparency) and enjoy the day --


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad

Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad | immersive media | Scoop.it
The Toon Hero app is aimed at enabling anyone to create digital storylines with some of their favorite characters from a variety of content owners.

Via Karen Dietz
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Karen Dietz's comment, August 9, 2013 5:59 PM
My pleasure Juliana and your points are well taken. I wish I had more time to actually try out each tool I come across. I hope this one works well. I figure if a kid can do it, so can I :) And to your point -- yes, if you know 'how' to craft a compelling story, you will win with this app. So you've got to be a good storyteller first.
Hollie Lancarte's curator insight, August 11, 2013 5:28 PM

Our campus focus of writing has another option here!

Karen Dietz's comment, August 29, 2013 9:48 PM
Great Hollie!