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Rescooped by Melanie Hundley from Digital Storytelling 2.0
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Why Brands Need to Skip the Ads and Start Telling Stories

Why Brands Need to Skip the Ads and Start Telling Stories | immersive media | Scoop.it
                   Scott Donaton You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do.

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Rescooped by Melanie Hundley from Digital Storytelling 2.0
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6 New Storytelling Tools You Have to Use This Year - Croud

6 New Storytelling Tools You Have to Use This Year - Croud | immersive media | Scoop.it

2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. 


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Rescooped by Melanie Hundley from Digital Storytelling 2.0
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How to Make Your Call to Action a Call to Adventure

How to Make Your Call to Action a Call to Adventure | immersive media | Scoop.it
Are you ready for an adventure, Storyteller? Or is your life already so full of strange and crazy that you only long for a quiet house and some peaceful chain-napping? Either way, I have a special invitation for you. But first, let’s talk about your biz story and The Hero’s Journey… If you’re at all …

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Rescooped by Melanie Hundley from Tracking Transmedia
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How To Make A Fairy Tale Convert : The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - Marketing & Growth Hacking - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

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Art Jones's curator insight, July 7, 2015 9:52 AM

What to employ storytelling to engage your audience, then implement these easy to follow story formula ideas.

Brad Tollefson's curator insight, July 24, 2015 1:08 PM

Remember,

“A brand is a story that is always being told.”


Dr. Pamela Rutledge's curator insight, August 15, 2015 11:12 AM

Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. 

Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | immersive media | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Juliana Loh
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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad

Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad | immersive media | Scoop.it
The Toon Hero app is aimed at enabling anyone to create digital storylines with some of their favorite characters from a variety of content owners.

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Karen Dietz's comment, August 9, 2013 5:59 PM
My pleasure Juliana and your points are well taken. I wish I had more time to actually try out each tool I come across. I hope this one works well. I figure if a kid can do it, so can I :) And to your point -- yes, if you know 'how' to craft a compelling story, you will win with this app. So you've got to be a good storyteller first.
Hollie Lancarte's curator insight, August 11, 2013 5:28 PM

Our campus focus of writing has another option here!

Karen Dietz's comment, August 29, 2013 9:48 PM
Great Hollie!
Rescooped by Melanie Hundley from Digital Storytelling 2.0
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How to Teach Storytelling - a Critical Life Skill

How to Teach Storytelling - a Critical Life Skill | immersive media | Scoop.it
Storytelling is a critical life skill! Throughout life we use storytelling to make friends, find jobs, and resolve conflicts. How to teach storytelling.

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Rescooped by Melanie Hundley from Digital Storytelling 2.0
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A New Method and Tool to Create Storyboards

A New Method and Tool to Create Storyboards | immersive media | Scoop.it
"Scenes" is a tool and a method that was created to empower business leaders and professionals of all industries to shape their ideas and scenarios in the form of fun illustrative storyboards without the need of refined drawing skills. Learn how you can use it.

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Joyce Valenza's curator insight, February 16, 8:52 AM

Cool for collaborative story planning and designing.

Rescooped by Melanie Hundley from Digital Storytelling 2.0
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We Learn Through Stories

Slides to support a workshop at the Building Learning Communities Conference in Boston, MA. 15 July 2015. How can we make learning sticky using powerful storyt…

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ManufacturingStories's curator insight, August 15, 2015 3:53 PM

#Storytelling #STEM #STEAM #Learning

Hanne Alsen's curator insight, August 17, 2015 5:52 AM

Make it personal - tell your story - make it matter

Carlos Silva's curator insight, October 25, 2015 10:07 AM

añada su visión ...

Rescooped by Melanie Hundley from Tracking Transmedia
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Studies Confirm the Power of Visuals in eLearning

Studies Confirm the Power of Visuals in eLearning | immersive media | Scoop.it
We are now in the age of visual information where visual content plays a role in every part of life. As 65 percent of the population are visual learn

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Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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Visual storytelling and infographics lead to sustainability | ParkHowell.com

Visual storytelling and infographics lead to sustainability | ParkHowell.com | immersive media | Scoop.it
Our business minds are hardwired for story, especially visual storytelling and infographics. Sustainability executives, in particular, should turn climate data into drama with visuals.

Via José Carlos, Hans Heesterbeek, Juliana Loh
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Juliana Loh's curator insight, August 26, 2013 3:47 AM

Hans. This link is interesting because i read another article recently that mentioned that inaccurate info presented in infographic style is very rarely questioned. The 'more beautiful' the infographic the more it is deemed valid.

 

Hans Heesterbeek's comment, August 28, 2013 1:37 AM
wow that's dangerous when people take the info for granted, so there is a difference in accepting the facts and figures when it is written and as a graphic.
Juliana Loh's comment, August 30, 2013 2:51 AM
Yes. There is a difference. I wish i had that link. I can't find it now but on the other hand, info presented by advertising companies often are the target of skepticism. http://mashable.com/2013/07/03/infographic-advertising-do-you-buy-it/ tho yes.. according to a study done on UX presentation, generally people are far more liable to accept info presented in a graphic form.
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Just Story It - Scoops

Just Story It - Scoops | immersive media | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!