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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | immersive media | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo, Karen Dietz
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Vilma Bonilla's curator insight, August 19, 2013 11:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 7:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 9:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | immersive media | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Hans Heesterbeek, Karen Dietz
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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes

The Rise Of Storydoing: Inside The Staggering Success Of Toms Shoes | immersive media | Scoop.it
Stories live in the hearts of humans and should be at the core of every business. Here's how to take a page out of Toms founder Blake Mycoskie's...

Via Karen Dietz
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Karen Dietz's comment, August 8, 2013 2:49 PM
Thanks Judy! Have a great week :)
Daren Hartle's curator insight, August 22, 2013 10:42 PM

Fits jeans and short pants

Amanda Wall's curator insight, October 8, 2014 9:52 PM

This article is the Toms story. It follows Toms shoes from day one, through their campaigns, and what has made them into the successful company they are today.

 

I think that the information provided in the article is important in the aspect of brand image and credibility. Customers like to know where their products came from, how they started and where they are headed. Storytelling is important to the Public Relations and Advertising industry as it allows customers to connect, communicate with their beloved brands and feel as though they are apart of something bigger than themselves.