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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The Art of Storytelling in a Digital Age

The Art of Storytelling in a Digital Age | immersive media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 2, 7:17 AM


Jonny Mole:  "Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption."

Angie Weihs's curator insight, June 10, 1:23 PM

I write futuristic fiction to inspire and alert; future tech can free us as much as enslave us.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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This Brand Storytelling Rocks Valentine's Day With "The Proposal"

This Brand Storytelling Rocks Valentine's Day With "The Proposal" | immersive media | Scoop.it
For Valentine's Day, Cartier conjures a three-way love story, of the most romantic kind.

Via Karen Dietz
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Karen Dietz's curator insight, February 6, 2:16 PM

Article Link: http://www.fastcocreate.com/3042052/cartier-brings-big-romance-and-rocks-to-valentines-day-with-the-proposal?partner=rss 


OK -- here's the second Friday Fun piece I promised you. This one will tug at your heart strings.


I couldn't stop watching this ad video -- at 6 minutes log! It's fabulous storytelling. When I started, I'm thinking to myself, "Yeah, right -- I wonder how long I'll last before I get bored." I was hooked though and was amazed 6 minutes flew by so fast. Talk about being engrossed.


There are actually 3 stories interwoven here. The piece is by Cartier jewelry for Valentines Day. It's very targeted brand storytelling. So far it's working for me!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 2, 2014 12:49 AM


"The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics."

Barbara Ganley's curator insight, August 15, 2014 8:00 AM

Nicely done!

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | immersive media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...

Via Karen Dietz
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Karen Dietz's curator insight, March 2, 12:50 PM

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Russell Roberts's curator insight, March 2, 5:25 PM

Interesting video from business consultant Karen Dietz.  This Audi ad is prices as the old Mr. Spock (the late Leonard Nimoy) matches wits with the new Mr. Spock (Zachary Quinto) in this funny commercial. Priceless!  Aloha, Russ.

Steve Whitmore's curator insight, March 12, 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | immersive media | Scoop.it

Via Karen Dietz
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Bart van Maanen's curator insight, February 4, 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | immersive media | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via Karen Dietz
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Karen Dietz's curator insight, March 11, 2014 11:30 AM

What a terrific HBR article about the power of storytelling for business. And it contains solid advice for how to make stories work for you as a strategic tool.


What caught my eye was the premise that researcher Keith Quesenberry was able to predict the most popular Superbowl ad based on who used a simple story structure. It did not matter what the content of the ad was -- what mattered is if it had a complete story structure.


In other words, if the ad told a story, it was the most popular among viewers.


There are other insights to gain from reading this article. Enjoy reading this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, March 11, 2014 12:44 PM

One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?

Doc Watson's curator insight, March 12, 2014 10:41 AM

The gifted storyteller impacts his audience at an emotional level and in a way "features and benefits" presentations can't.... 

Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad

INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad | immersive media | Scoop.it

Via The Digital Rocking Chair, Juliana Loh
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The Digital Rocking Chair's curator insight, September 18, 2013 12:50 AM


Sergio Hernandez:  "The behind-the-scenes story of those mechanized crows, that Fiona Apple cover, and more" ...

Juliana Loh's curator insight, September 18, 2013 4:01 AM

So well made...It's great when advertisers take a chance. Thank you for posting this followup

David Collet's curator insight, September 18, 2013 10:15 PM

OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive.