immersive media
1.2K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | immersive media | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?

Via Karen Dietz
more...
Karen Dietz's curator insight, July 12, 2016 12:49 PM

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Art Jones's curator insight, July 13, 2016 10:41 AM

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | immersive media | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.

Via Karen Dietz
more...
Karen Dietz's curator insight, January 20, 2016 1:00 PM

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | immersive media | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

Via Karen Dietz
more...
Karen Dietz's curator insight, September 1, 2015 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...

Via Karen Dietz
more...
Karen Dietz's curator insight, March 2, 2015 12:50 PM

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Steve Whitmore's curator insight, March 12, 2015 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | immersive media | Scoop.it

Via Karen Dietz
more...
Bart van Maanen's curator insight, February 4, 2015 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 2015 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2015 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | immersive media | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.

Via Karen Dietz
more...
Karen Dietz's curator insight, March 11, 2014 11:30 AM

What a terrific HBR article about the power of storytelling for business. And it contains solid advice for how to make stories work for you as a strategic tool.


What caught my eye was the premise that researcher Keith Quesenberry was able to predict the most popular Superbowl ad based on who used a simple story structure. It did not matter what the content of the ad was -- what mattered is if it had a complete story structure.


In other words, if the ad told a story, it was the most popular among viewers.


There are other insights to gain from reading this article. Enjoy reading this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, March 11, 2014 12:44 PM

One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?

Doc Watson's curator insight, March 12, 2014 10:41 AM

The gifted storyteller impacts his audience at an emotional level and in a way "features and benefits" presentations can't.... 

Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
Scoop.it!

INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad

INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad | immersive media | Scoop.it

Via The Digital Rocking Chair, Juliana Loh
more...
The Digital Rocking Chair's curator insight, September 18, 2013 12:50 AM


Sergio Hernandez:  "The behind-the-scenes story of those mechanized crows, that Fiona Apple cover, and more" ...

Juliana Loh's curator insight, September 18, 2013 4:01 AM

So well made...It's great when advertisers take a chance. Thank you for posting this followup

David Collet's curator insight, September 18, 2013 10:15 PM

OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

Intel's Storytelling: Narratives That Go Beyond Chips

Intel's Storytelling: Narratives That Go Beyond Chips | immersive media | Scoop.it
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.

Via Karen Dietz
more...
Karen Dietz's curator insight, June 28, 2016 12:03 PM

Trying to find really great articles on business storytelling these last 10 days has been like being in the desert without water. That's the main reason why I haven't been posting. Until today!

 

Here's a terrific piece on Intel's storytelling. They've been doing a masterful job of that lately, and the author, Rob Walker, takes us behind the scenes into how and why their storytelling is so effective.

 

What makes their storytelling work so well? It's because they are focusing on telling stories of experiences people have of their product. If they can do it with a product that remains invisible to most of us, you can do it too.

 

We all need good examples of companies, plus their insights, who are really excelling at storytelling in a land of mediocrity. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…

Via Karen Dietz
more...
Karen Dietz's curator insight, September 10, 2015 7:04 PM

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Art of Storytelling in a Digital Age

The Art of Storytelling in a Digital Age | immersive media | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, June 2, 2015 7:17 AM


Jonny Mole:  "Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption."

Angie Weihs's curator insight, June 10, 2015 1:23 PM

I write futuristic fiction to inspire and alert; future tech can free us as much as enslave us.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

This Brand Storytelling Rocks Valentine's Day With "The Proposal"

This Brand Storytelling Rocks Valentine's Day With "The Proposal" | immersive media | Scoop.it
For Valentine's Day, Cartier conjures a three-way love story, of the most romantic kind.

Via Karen Dietz
more...
Karen Dietz's curator insight, February 6, 2015 2:16 PM

Article Link: http://www.fastcocreate.com/3042052/cartier-brings-big-romance-and-rocks-to-valentines-day-with-the-proposal?partner=rss 


OK -- here's the second Friday Fun piece I promised you. This one will tug at your heart strings.


I couldn't stop watching this ad video -- at 6 minutes log! It's fabulous storytelling. When I started, I'm thinking to myself, "Yeah, right -- I wonder how long I'll last before I get bored." I was hooked though and was amazed 6 minutes flew by so fast. Talk about being engrossed.


There are actually 3 stories interwoven here. The piece is by Cartier jewelry for Valentines Day. It's very targeted brand storytelling. So far it's working for me!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
Scoop.it!

What The Budweiser "Puppy Love" Super Bowl ad Teaches About Video Storytelling


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, April 2, 2014 12:49 AM


"The Poynter Institute's Al Tompkins uses a hugely popular 2014 Super Bowl commercial to show how journalists can learn about story structure, character development, story focus and video and audio basics."

Barbara Ganley's curator insight, August 15, 2014 8:00 AM

Nicely done!

Nathan Schultz's curator insight, November 25, 2015 4:48 PM

 

This video is a scene-by-scene breakdown of a Budweiser commercial, with a narrator explaining the basics of lighting, visuals, and audio, and how they are integrated into telling the story.

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
Scoop.it!

The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | immersive media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
more...
Karen Dietz's curator insight, October 21, 2013 12:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"