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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Using the user - developing content in 2015

Using the user - developing content in 2015 | immersive media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 9, 2015 2:12 PM


Simon Staffans:  "User Centered Design is – to quote Wikipedia – a method or framework of processes in which ”the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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3 Transmedia Tips From The Most Addictive Mobile Game Ever

3 Transmedia Tips From The Most Addictive Mobile Game Ever | immersive media | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 12, 2015 3:36 PM


Lee Robinson:  "In essence, the game [The Simpsons Tapped Out] allows the show’s creators to transcend their narratives from one media platform (TV) to the other (Mobile Game)."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | immersive media | Scoop.it

Via Simon Staffans, The Digital Rocking Chair
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Simon Staffans's curator insight, March 26, 2014 8:04 AM

Eight tips on what to think of when creating transmedia.

The Digital Rocking Chair's curator insight, March 26, 2014 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Debbie Elicksen 's curator insight, March 29, 2014 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | immersive media | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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6 lessons on how to produce a transmedia experience

6 lessons on how to produce a transmedia experience | immersive media | Scoop.it

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...


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Jeni Mawter's curator insight, February 11, 2013 8:31 PM

I'd add a Number 7. Don't forget The Story!

Josette Williams's curator insight, February 15, 2013 1:10 PM

What is Transmedia and how your business can implement it to leverage your marketing.

Brad Tollefson's curator insight, March 4, 2014 12:56 PM

add your insight...

Rescooped by Melanie Hundley from #transmediascoop
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So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia]

So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | immersive media | Scoop.it

Via The Digital Rocking Chair, Simon Staffans
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Patricia Stitson's curator insight, September 9, 2015 4:21 PM

Transitioning from user manual to a digital learning ecosystem?  Have you considered how to differentiate across platforms or are you trying to duplicated the same information?  What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?

Jeni Mawter's curator insight, September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Henrik Safegaard - Cloneartist's curator insight, September 10, 2015 2:58 AM
Throw out the manual.
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Hijacking Cinema: Advice on Transmedia Storytelling

Hijacking Cinema: Advice on Transmedia Storytelling | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 4, 2014 11:56 AM


Femke Wolting:  "Video games, apps, infographics—new media is increasingly breaking down cinema's four walls, working in tandem with a film to build a more immersive, multidisciplinary experience for viewers (or "users"). But how do moviemakers tell one cohesive story across so many different platforms?"

Vivalist's curator insight, November 4, 2014 5:31 PM

Packed with cool features.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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10 Steps to Game Planning Your Gaming Campaign

10 Steps to Game Planning Your Gaming Campaign | immersive media | Scoop.it

John Vaskis:  "Setting up a gaming crowdfunding campaign is easy. Creating a successful one that reaches its fullest potential takes some more effort though — think of it as the difference between beating Halo on Normal and Difficult."


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The Digital Rocking Chair's curator insight, March 28, 2013 2:07 AM

Good advice for anyone thinking of running a crowdfunding campaign.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | immersive media | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Nicolas Moulard - Actuonda's curator insight, February 27, 2013 10:46 AM

add your insight...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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What we Talk about when we Talk about Transmedia.

What we Talk about when we Talk about Transmedia. | immersive media | Scoop.it

Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...


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