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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia]

Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 9, 2013 12:12 AM


Marc Graser:  "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...

Henrik Safegaard - Cloneartist's curator insight, October 9, 2013 3:37 AM

 It’s conceivable that stories developed through the comicbooks could eventually be adapted into future films or TV series, should they prove popular with readers.

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Juliana Loh's curator insight, October 9, 2013 1:57 PM

Marvel isn't holding back as it investigates each touchpoint to promote its stories. Some partnerships are just 'meant to be'. Thank you again Fiona!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Is This Transmedia? Wreck-It Ralph

Is This Transmedia? Wreck-It Ralph | immersive media | Scoop.it

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."


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The Digital Rocking Chair's curator insight, February 12, 2013 2:32 AM

Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph.


Update:  For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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DIY Multiplatform Storytelling: Kal on the Tokyo Sally Film and App

DIY Multiplatform Storytelling: Kal on the Tokyo Sally Film and App | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 8, 2013 4:11 AM


Randy Astle:  "The Tokyo Sally project, which features Anna Adams (Sex in the City 2), consists of one 60-minute film and a related app, Tokyo Sally: Lost Highway, both of which are nearing completion."