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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 12, 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | immersive media | Scoop.it

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Maxine Horn's curator insight, December 1, 2013 1:28 PM

A useful read for any digital content producers, service & strategic designers, gamers and full-service web agencies

Teodor Kutzarov's curator insight, December 2, 2013 8:08 AM

Finally in 21st century, we could fullfill a dream in 19th century genious... :)

Debbie Elicksen 's curator insight, December 9, 2013 1:06 PM

It can close the generation gap. 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Mobile, transmedia and timing

Mobile, transmedia and timing | immersive media | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...


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Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The Dawn of Modern Transmedia Storytelling: Star Wars

The Dawn of Modern Transmedia Storytelling: Star Wars | immersive media | Scoop.it

Jason Hamilton:  "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started."


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Anahí Enciso's curator insight, May 1, 2013 7:42 PM

Un ejemplo claro de transmedia.

Sandra Argüelles's comment, May 8, 2013 6:09 PM
Ejemplo de transmedia desde luego!!
Reina Díaz's comment, May 8, 2013 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | immersive media | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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Transmedia Project Updates

Transmedia Project Updates | immersive media | Scoop.it

Fiona Milburn:  "Follow the links for the latest on projects being tracked by Transmedia: Storytelling for the Digital Age" ...


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The Digital Rocking Chair's curator insight, February 21, 2013 11:24 PM

Defiance: The First Video-Game Television Show

Susan Karlin:  “A new science fiction franchise faces many technical challenges in marrying a video game with a television show.

 

Kickstarter Alert: Authentic in All Caps

Daniel Donahoo:  “Storytellers and those interested in how we wander around the web should be interested in this little transmedia storytelling project coming out of the brain of Christy Dena called Authentic in All Caps.

 

Exclusive Interview: ‘Lizzie Bennet Diaries’ Transmedia Producer Jay Bushman talks the Streamys, the show, more

Marama Whyte:  “The latest in our series of exclusive Lizzie Bennet Diaries interviews – Hypable spoke to The LBD Transmedia Producer Jay Bushman about his recent Streamys win, his work on the show, and what transmedia is all about, anyway.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Teaching Transmedia with Comics: A Conversation with Tyler Weaver

Teaching Transmedia with Comics: A Conversation with Tyler Weaver | immersive media | Scoop.it

Peter Gutierrez:  "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …


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gwynethjones's comment, February 8, 2013 3:08 PM
Love me some Comics!
gwynethjones's curator insight, February 8, 2013 3:08 PM
Grrls like comics, too! Love me some Comics! @ComicLife
Andrea Deydén's curator insight, September 20, 2013 6:22 PM

Debo conseguir estos libros ASAP

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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‘Transmedia’ storytelling could be the future for some authors

‘Transmedia’ storytelling could be the future for some authors | immersive media | Scoop.it

Omar L. Gallaga:  "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."


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The Digital Rocking Chair's curator insight, January 20, 2013 4:54 AM

An interesting look at transmedia properties which have books as a key component.  In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.

Parker Donat's curator insight, January 22, 2013 7:30 PM

For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 10:17 PM


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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Does transmedia storytelling provide an effective educational experience?

Does transmedia storytelling provide an effective educational experience? | immersive media | Scoop.it

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Pamela Koefoed's curator insight, August 26, 2013 1:37 PM

It makes a lot of sense to use a variety of mediums to impart information and to teach with technology.

Hans Heesterbeek's curator insight, August 27, 2013 1:46 AM

Nice project 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | immersive media | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"

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Acting and Transmedia. Part 1

Acting and Transmedia. Part 1 | immersive media | Scoop.it

Belen Santa-Olalla:  "This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone."


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David Jobling's curator insight, April 26, 2013 6:11 PM

Fascinating - new words invented to re-describe elements that have always existed in live theatre on some level - in a more primitive way - but way. 

gawlab's curator insight, April 27, 2013 12:09 PM

Theatre experimented this way long time ago but this insight with technology is interesting, looking forward after the part 2 !

Sharon Whittington's curator insight, August 23, 2013 9:49 AM

Interesting take on transmedia acting.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia]

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | immersive media | Scoop.it

Caitlin Burns:  "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."


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The Digital Rocking Chair's curator insight, March 19, 2013 12:45 AM

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....

Normand Miron's curator insight, March 19, 2013 8:13 AM

Expanding their universe.  Doesn't take good old Albert to understand this ;)

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver

Transmedia in Schools and Libraries: Thoughts and Strategies from Tyler Weaver | immersive media | Scoop.it

Peter Gutierrez:  "In the first part of my conversation with Tyler Weaver we discussed the many benefits of teaching with, and making, comics as well as the role of the school librarian when it comes to transmedia… here we get a bit more specific in terms of the issues involved."


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The Digital Rocking Chair's curator insight, February 11, 2013 5:54 AM

In part 2 of an excellent set of articles, Tyler Weaver puts the controversies surrounding video games and comics into historical context; and chooses the dawn of Marvel's Universe as "the most perfect encapsulation of a shared storyworld out there".

Glow Images Colombia's curator insight, March 4, 2013 4:48 PM

 Transmedia en colegias y bibliotecas

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | immersive media | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | immersive media | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!