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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia]

Beautiful Creatures, Terrible Numbers by Caitlin Burns [#Transmedia] | immersive media | Scoop.it

Caitlin Burns:  "Building a foundation for a long running entertainment franchise requires techniques such as transmedia storytelling that expand narratives successfully across multiple media platforms, so that fans can dive deeper into the world in ways that feel authentic."


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The Digital Rocking Chair's curator insight, March 19, 2013 12:45 AM

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....

Normand Miron's curator insight, March 19, 2013 8:13 AM

Expanding their universe.  Doesn't take good old Albert to understand this ;)

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Transmedia Marketing Case Study: The Hunger Games – Catching Fire

Transmedia Marketing Case Study: The Hunger Games – Catching Fire | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 4, 2013 3:26 AM


Christine Weitbrecht:  "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...

WhenLibrariansAttack's curator insight, November 5, 2013 9:09 PM

Transmedia - what schools should be thinking about doing.