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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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4 Tips for Journalists to Master Snapchat Stories

4 Tips for Journalists to Master Snapchat Stories | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, June 29, 6:08 AM

 

Mignon Fogarty:  "Snapchat is no longer just a private messaging tool for kids" ....

 

DRC:  These are useful tips for all Snapchat storytellers :)

Bart van Maanen's curator insight, June 29, 11:06 AM
Goed om te weten als je een Snapchat verhaal wilt maken. Zeker als je - zoals ik - er net mee begint. ;-)
Minna Kilpeläinen's curator insight, July 2, 5:36 AM
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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The First Movie Made on Snapchat

The First Movie Made on Snapchat | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 13, 2:41 AM

 

Megan Logan:  "An entire feature film released on Snapchat, 'Sickhouse' turned storytelling (and the traditional filmmaking model) on its head."

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Why Snapchat Is The New Frontier For Independent Filmmaking

Why Snapchat Is The New Frontier For Independent Filmmaking | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 30, 7:08 AM

 

Zack Sharf:  "For many, Snapchat is a fun photo-sharing platform best known for its wacky filters and geotags, but for a growing population of filmmakers and artists, the social media app is the new frontier for indie moviemaking and distribution."

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Photos: Century-old literary magazines are innovating storytelling on Instagram

Photos: Century-old literary magazines are innovating storytelling on Instagram | immersive media | Scoop.it

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Simon Staffans's curator insight, January 12, 5:22 AM

The cross pollination of media platforms is spreading...

The Digital Rocking Chair's curator insight, January 12, 9:41 PM


Olivia Goldhill:  "This year, magazines are set to struggle. As readers increasingly move online, print publications far and wide should expect to lose readers. But if you can’t beat them, join them—and by the looks of decades-old magazines sharing their content on Instagram, that’s exactly what several historic publications intend to do."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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"Zola" and the Benefits of Social Media Storytelling

"Zola" and the Benefits of Social Media Storytelling | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 8, 2015 3:27 AM


Winston Cook-Wilson:  "Over the past couple of days -- as you probably already know -- the near-150-entry tale of trapping, tricking, and Florida motel skullduggery tweeted by the account @_zolarmoon has taken off in an unprecedented way -- possibly, more than its author wants."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How Snapchat Is Bringing Back The 1970s TV Experience

How Snapchat Is Bringing Back The 1970s TV Experience | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 29, 2015 3:15 PM


Rose Pastore:  "Snapchat Discover insists people want to return to a time when you had limited channels, and limited time to catch shows."

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The power of selfie marketing

The power of selfie marketing | immersive media | Scoop.it

Via Dr. Pamela Rutledge, The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, October 13, 2015 12:39 PM

Selfies are a way to create immediate stakeholders.  WAAY back in 2013 (doesn't that seem like eons ago from a social media perspective?), I published Branding with Selfies on Psychology Today arguing for the power of integrating selfies into marketing and branding strategies. I like how invited participation extends our concept of the "selfie" from its early technophobic labels of "narcissistic attention seekers with low self esteem who need a life"  (Nevermind that some of those things are mutually exclusive) and shifts our vision to how we capture personal experience.  As an advocate for selfies as mindfulness and gratitude tools,  I love to see mental models busted open.


As John Bohan's article reiterates, selfies are the ultimate WOM.  They trigger all kinds of social influence--social proof and social validation--practically screaming "We all like this, so you should too!"  It's fun to see the different approaches to selfie-imagery and gives psychologists a whole new realm to analyze for impact and meaning. #mediapsychology.

The Digital Rocking Chair's curator insight, October 18, 2015 2:33 PM


John Bohan:  "From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies" ...

Kristin Russell's curator insight, December 10, 2015 10:18 AM

This article talks about the power of a selfie. Selfies are so well know today that they are a great way for marketers to get involved with social media. For example, by saying send a selfie into our website and the best selfie could win money allows the viewer to do something common in their lives and connect with the business at the same time. Selfies are great because they are evidence that someone is actually where they say they are.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Snapchat: A New Mobile Challenge for Storytelling

Snapchat: A New Mobile Challenge for Storytelling | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 18, 2015 5:00 PM


"Talya Minsberg, a social media editor, describes one of The Times’s latest social experiments: using Snapchat to tell stories."

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Jessica Klein: 6 Snapchat creators you should know about

Jessica Klein: 6 Snapchat creators you should know about | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, March 1, 2015 1:44 PM


"Snapchat has expanded far beyond its social beginnings, VideoInk's reporter [Jessica Klein] explains" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Hollywood explores the virtues and evils of social media

Hollywood explores the virtues and evils of social media | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 18, 2014 3:19 PM


Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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10 Social Media Do's and Don'ts for Filmmakers

10 Social Media Do's and Don'ts for Filmmakers | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 4, 2014 7:12 AM


Kristin McCracken:  "Attention, filmmakers: You must read these social media do's and don'ts."

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Extending story...

Extending story... | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, March 26, 2014 1:27 AM


Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | immersive media | Scoop.it

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Deborah Banker's curator insight, August 28, 2013 5:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 11:45 PM

Great idea for classroom novel study!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The First-Ever Snapchat Movie is Here, and it's Horrifying—Go Behind the Scenes

The First-Ever Snapchat Movie is Here, and it's Horrifying—Go Behind the Scenes | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, June 27, 1:47 AM

 

Emily Buder:  "We go behind the scenes of the first Snapchat movie, a real-time horror flick."

Dr. Pamela Rutledge's curator insight, June 27, 11:57 AM

Sickhouse - the first SnapChat-based film--brought to mind Blair Witch Project.  Both are revolutionary in their use of media to capture authenticity, breaking the fourth wall, and capturing the audience's imagination by fiddling with reality vs. fiction.  Using SnapChat is a clever device to make the film timely and raw.  

 

First adopters always have the advantage of challenging the audience's existing mental models about where and how reality ends and fiction begins.  This is a nice metaphor for social technologies as an extension of the social space rather than "some other place."  It is exactly that understanding that made the initial launch so powerful.

 

SnapChat also demands a 'Heminwayesqe' brevity and succinctness to scene construction, especially in real time.  Creating a horror film is a bit of a cheat as all that heightened anxiety increases the "need to know" among the audience that encourages following the story through.  Nevertheless, with so many moving parts, it makes sense to use a genre with wide socioemotional appeal.

 

The irony is that it didn't all disappear in the SnapChat way, and thus challenges how we understand SnapChat as well.  I have wondered for some time, given the creativity that SnapChat unleashes, how long people will be willing to just let their mini-artworks go into the ether.  When we create, it is part of us.  We have a long history of documenting acts of creativity because it is how we share our most human qualities.  

Minna Kilpeläinen's curator insight, July 2, 5:52 AM
Snapchat movie Sickhouse was a real success. "Everyone was hooked. People trust that what they are seeing on their snap stories is real", said he director Hannah Macpherson. One key was to cast a protagonist who already was a social media pop star (Andrea Russett). She posted the videos from her own account. 
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Indigenous Media quietly just released a feature film on Snapchat

Indigenous Media quietly just released a feature film on Snapchat | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 5, 6:24 AM

 

Saba Hamedy:  "Over the weekend, Indigenous Media released a feature-length horror thriller.  But the film didn't bow in theaters or on a streaming service. Instead, it was quietly uploaded onto Snapchat."

Nancy Wah Day's curator insight, May 8, 6:57 AM
Potential for students to engage in innovative authentic learning experience.
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The 15-Second Films Taking Instagram By Storm

The 15-Second Films Taking Instagram By Storm | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, February 26, 3:03 PM


Melissa Locker:  "Shield 5 is a lot like Homeland or 24 but it lives on Instagram, and each captivating episode is just seconds long."


DRC: You can follow Shield 5 here.

Alina Ghimpu-Hague's curator insight, March 1, 10:30 AM
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Brad Tollefson's curator insight, March 11, 7:19 PM


Melissa Locker:  "Shield 5 is a lot like Homeland or 24 but it lives on Instagram, and each captivating episode is just seconds long."


DRC: You can follow Shield 5 here.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How Social Media Changed The Way We Read Books

How Social Media Changed The Way We Read Books | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, December 4, 2015 12:45 PM


Maddie Crum:  "The boundary between author and readers is disappearing. What does that mean for the future of storytelling?"

António Maneira's curator insight, December 5, 2015 10:54 AM
Histórias cada vez mais partilhadas! A autoria que não é só do autor! “When it came time to write this book, I was therefore able to write directly to my readers, because I know them so well. For me, social media dissolved the border between author and reader, replacing that border with real intimacy.”
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Webcomic artist finds a new storytelling platform in Instagram

Webcomic artist finds a new storytelling platform in Instagram | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 1, 2015 2:14 AM


Sherry Tucci:  "Meet Regina, an outgoing Polish girl who loves the color pink. Instagram tells the story of her life, from romance to parties to family time, like any young adult. But there is a catch—Regina isn't real."

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YouTube stars team up for Spider-Man mystery series on Instagram

YouTube stars team up for Spider-Man mystery series on Instagram | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 26, 2015 8:21 PM


Aja Romano:  "The Spider-Gang gets a new crime to solve on Instagram."

Kristin Russell's curator insight, December 10, 2015 10:13 AM

I think this is a great idea. Making this instagram series gives Spiderman fans the ability to test their minds and see if they can solve the mystery. It also allows them to connect with the Spiderman story to. Until the next movie comes out fans can join this Instagram idea and still be involved in the idea of Spiderman.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Bums on seats – part two [Audience engagement & social media]

Bums on seats – part two [Audience engagement & social media] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 25, 2015 6:11 AM


Keith Barclay:  "As well as using a crowdfunding campaign as a way of building an audience for a project, [Gemma] Gracewood shared her opinions on other approaches, discussing the pros and cons of online and offline options."

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Interview with Kim Moses: How to engage on all platforms with one show

Interview with Kim Moses: How to engage on all platforms with one show | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 11, 2015 3:06 PM


James Martin:  "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"

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Serial: listeners of podcast phenomenon turn detectives – with troubling results

Serial: listeners of podcast phenomenon turn detectives – with troubling results | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 8, 2014 1:14 PM


Michelle Dean:  "Based on a real-life murder, Serial has captivated listeners around the world. But when the show’s fans started doing their own investigations on Reddit, it took the phenomenon into uncharted waters"

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How TEDxABQ Used Storytelling and Transmedia Planning

How TEDxABQ Used Storytelling and Transmedia Planning | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 21, 2014 6:38 AM


Benson Hendrix:  "Telling a compelling story online is much like creating a good TED Talk.  You need to find the sparks of emotion and passion for a topic and nurture them."


Jeni Mawter's curator insight, July 24, 2014 9:57 PM

Co-creating results in infinite magic.

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Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film

Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 12, 2014 4:14 AM


Evie Nagy:  "In Murder On Snapchat, the message-deleting app, along with other social media, becomes the platform of your worst nightmares."

Henrik Safegaard - Cloneartist's curator insight, May 12, 2014 5:09 AM

It's normal to be anxious about the digital permanence of your activity on social media, but according to this film, we might have a lot more to fear from Snapchat messages that disappear forever.

In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen.

Click to watch


CECI Jean-François's curator insight, May 12, 2014 9:13 AM

Il est clair que l'intégration des nouveaux outils de communication dans les films n'a pas fini de nous surprendre...Bonne visualisation !!

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | immersive media | Scoop.it

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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 6:43 AM

An interesting perspective on the future of social media marketing.