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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | immersive media | Scoop.it

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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | immersive media | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


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Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Where is television heading?

Simon Staffans: Where is television heading? | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 4, 2013 6:55 AM


"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | immersive media | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | immersive media | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!