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Rescooped by Melanie Hundley from #transmediascoop
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The Art of the Ask

The Art of the Ask | immersive media | Scoop.it
One challenge that has been with me throughout most of my active life as a content developer and producer has been the careful approach to the Ask. Whatever we’ve been involved in, it has always come up against the need to ask something of someone at some point. How to make this Ask, how to…

Via Simon Staffans
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Simon Staffans's curator insight, April 8, 3:46 PM
Do you know the importance of crafting the right Ask, no matter whom it's adressed to? This could make or break your content and your project as a whole.
Rescooped by Melanie Hundley from An Eye on New Media
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Structuralism Theory (media) - YouTube

Hollyfield Media Studies A2 Podcast

Via Ken Morrison
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Ken Morrison's curator insight, June 18, 2014 11:25 PM

Barthes (1974) gives us a framework of 
1) Action Codes (explostions, fights, etc)

2) Enigmatic Codes (detective, drama, what happens next?)

3) Symbolic Codes/Binary opposites (sexes, good/evil, psychoanalitical  

 

 

Ken Morrison's comment, June 20, 2014 11:12 AM
Thank you for the rescoop Melanie
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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What To Do Before the Storytelling

What To Do Before the Storytelling | immersive media | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Joanna Rustin, Lianne Picot
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Joanna Rustin's curator insight, May 21, 2015 12:27 PM

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

Rescooped by Melanie Hundley from An Eye on New Media
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Trust Me, I'm Lying. Ryan Holiday talks to Mitch Joel About How To Manipulate The Media

Trust Me, I'm Lying.  Ryan Holiday talks to Mitch Joel About How To Manipulate The Media | immersive media | Scoop.it
Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well).

Via Ken Morrison
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Ken Morrison's curator insight, August 6, 2013 4:22 AM

I am glad that I was reminded about this book.  Great conversation between two masters who know the business well.

I was also reminded of "Help A Reporter Out"