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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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How To Build Relationships Beyond What You Think: My Aha From Real Storytelling

How To Build Relationships Beyond What You Think: My Aha From Real Storytelling | immersive media | Scoop.it
What could a grandmother– granddaughter bond, an office Christmas party and an interaction with a barista have in common that can create ahas? If that intrigues you, you may enjoy the read.  For those

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Karen Dietz's curator insight, June 6, 2016 11:41 AM

Yesterday I ran across this post from my colleague Karthik Rajan and what he shares is spot on!

 

Karthik writes about a dynamic of storytelling that often goes unrecognized: leveraging story sharing for maximum connection, relationship building, engagement, loyalty, etc.

 

In business storytelling we often stop at simply sharing a story with another person. Karthik demonstrates how to use the power of sharing a story with the next most powerful person in the influence chain, and what can happen.

 

Knowing this secret is how strong cultures are built and org change happens. Read this article so you too can be smarter and wiser in your business storytelling, and reap the rewards.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Hero's Journey In Trouble! Time For A New One

A New 'Hero's Journey.' - The Gentle Revolution - Medium
A critical post about the biggest cliche story of all time and suggestions for a new story lines towards a more united e…

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Karen Dietz's curator insight, May 5, 2016 1:02 PM

If the link doesn't work above, here's the original link to the article on Medium: https://medium.com/@floriskoot/a-new-heros-journey-cdd8ca77a7d3#.jy0ai2uv3

 

What a refreshing and thought provoking post! The author, Floris Koot, makes a convincing case for updating the hero's journey. He explains how our addiction to the current hero's journey has gotten us into a lot of trouble. Business guru Rosabeth Moss Canter, on the faculty at Harvard Business School, pointed this out many years ago. Her position is that the hero's journey in companies leads to "cowboy heros" who can't effectively lead.

 

Koot makes a similar case, although much more detailed. He then suggests an update to the hero's journey to fit our modern needs. Right on Koot!

 

I am sure this article will make people mad, who make their living off the current hero's journey. Oh well. Time for an upgrade.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | immersive media | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.

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Karen Dietz's curator insight, January 20, 2016 1:00 PM

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Latest Research: 5 Data-Based Storytelling Trends

Latest Research: 5 Data-Based Storytelling Trends | immersive media | Scoop.it

Brand Management - Get the scoop on what makes for compelling brand stories, and check out new data on referrals, social media, and sponsored content.


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Karen Dietz's curator insight, December 22, 2015 1:04 PM
  • Got issues/questions with data storytelling? 
  • Not sure why to do it?
  • Afraid of revealing too much info?
  • Confused about how to do it?


Then this post is for you. Written by Ioana Pelehatai  for MarketingProfs, the author tackles the resistance to data storytelling, what the research tells us about the effectiveness of data storytelling, and the sweet spot between data and emotion.


She repeatedly says throughout the post how most people/marketers/companies are ineffective in their efforts to merge data with storytelling. I agree wholeheartedly. 


I disagree when Pelehatai suggests getting help from sociologists or trained statisticians. Hello......how about getting help from trained business storytellers??!! 


In my book written with Lori Silverman, Business Storytelling For Dummies ,we devote an entire chapter on how to do data storytelling well (Chapter 8). Plus I've curated several great articles on how to improve data storytelling skills.


Dig in here for the latest research and Pelehatai's take on data storytelling. Let's beef up our skills and get better at this in 2016!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | immersive media | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.

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Karen Dietz's curator insight, November 23, 2015 12:04 PM

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…

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Karen Dietz's curator insight, October 6, 2015 12:04 PM

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

Insight Narrator's curator insight, October 7, 2015 5:05 AM

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, September 27, 2015 4:47 PM


"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

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The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…

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Karen Dietz's curator insight, September 10, 2015 7:04 PM

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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4 Reasons Why Product Placement Can Be Good for Indie Film

4 Reasons Why Product Placement Can Be Good for Indie Film | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 22, 2015 11:50 PM


Ethan Saplenza:  "It's not just big-budget blockbusters that get sponsorship deals. Indies do too - and there's quite a big upside."

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | immersive media | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.

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Karen Dietz's curator insight, July 8, 2015 1:00 PM

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Teaching Prompts's curator insight, July 9, 2015 1:20 AM

Great idea!

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | immersive media | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.

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Karen Dietz's curator insight, May 18, 2015 1:34 PM

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Interview with Kim Moses: How to engage on all platforms with one show

Interview with Kim Moses: How to engage on all platforms with one show | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 11, 2015 3:06 PM


James Martin:  "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"

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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...

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Karen Dietz's curator insight, March 2, 2015 12:50 PM

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Steve Whitmore's curator insight, March 12, 2015 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | immersive media | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.

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Karen Dietz's curator insight, June 2, 2016 1:01 PM

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling | immersive media | Scoop.it
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms, Bourdain talked about why he's increasingly in

Via Karen Dietz
Melanie Hundley's insight:

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 15, 2016 1:03 PM

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | immersive media | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

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Karen Dietz's curator insight, January 12, 2016 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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15 Storytelling Techniques Everyone Should Know

15 Storytelling Techniques Everyone Should Know | immersive media | Scoop.it
Storytelling techniques any marketer can use to tell a brand story.

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Karen Dietz's curator insight, December 14, 2015 2:44 PM

This is a good post that covers lots of ground. I like that the author, Mydee Lasquite, starts out by emphasizing the need to prepare your story before doing anything else. What does she mean by preparation? Understanding your motivations, along with knowing a lot about your audience.


Lasquite continues with a through list. She's writing for content marketers (aren't we all one of those?) but anyone can benefit from her advice. When she gets to archetypes, however, of the 5 listed only 1 is an archetype. The rest are plot lines/story types. The best resource for using archetypes in marketing/branding is Margaret Mark and Carol Pearson's book "The Outlaw and the Hero: Building Extraordinary Brands Through The Power of Archetypes".


Scroll through the Lasquite's list and pick up some tips in each. Since it's the end of the year, it's a perfect time to read this and start honing/upgrading your stories for 2016.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The power of selfie marketing

The power of selfie marketing | immersive media | Scoop.it

Via Dr. Pamela Rutledge, The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, October 13, 2015 12:39 PM

Selfies are a way to create immediate stakeholders.  WAAY back in 2013 (doesn't that seem like eons ago from a social media perspective?), I published Branding with Selfies on Psychology Today arguing for the power of integrating selfies into marketing and branding strategies. I like how invited participation extends our concept of the "selfie" from its early technophobic labels of "narcissistic attention seekers with low self esteem who need a life"  (Nevermind that some of those things are mutually exclusive) and shifts our vision to how we capture personal experience.  As an advocate for selfies as mindfulness and gratitude tools,  I love to see mental models busted open.


As John Bohan's article reiterates, selfies are the ultimate WOM.  They trigger all kinds of social influence--social proof and social validation--practically screaming "We all like this, so you should too!"  It's fun to see the different approaches to selfie-imagery and gives psychologists a whole new realm to analyze for impact and meaning. #mediapsychology.

The Digital Rocking Chair's curator insight, October 18, 2015 2:33 PM


John Bohan:  "From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies" ...

Kristin Russell's curator insight, December 10, 2015 10:18 AM

This article talks about the power of a selfie. Selfies are so well know today that they are a great way for marketers to get involved with social media. For example, by saying send a selfie into our website and the best selfie could win money allows the viewer to do something common in their lives and connect with the business at the same time. Selfies are great because they are evidence that someone is actually where they say they are.

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Five Communication Principles for Adaptive Content Design: Towards the Holy Grail

Five Communication Principles for Adaptive Content Design: Towards the Holy Grail | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 1, 2015 10:31 PM


Steve Seager:  "Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous" ...

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Customer Storytelling by IKEA

Customer Storytelling by IKEA | immersive media | Scoop.it
Learn how IKEA uses the power of video storytelling with this Content Marketing of the Year finalist – Content Marketing Institute.

Via Pantelis Chiotellis, Lianne Picot
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Lianne Picot's curator insight, September 15, 2015 8:36 PM

One of my favourite story pieces of the week. What I like about this is that Ikea actually makes the customer the story. Too often we forget to involve our customers in our storytelling and it is so powerful when we do. If we can see ourselves in the story, we are more likely to engage and buy. For brands like IKEA, the customer really is the story. In the literal sense too as we have to put the darn stuff together! ;)


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Thorsten Strauss's curator insight, September 24, 2015 8:17 PM

best practice: video story telling

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | immersive media | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

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Karen Dietz's curator insight, September 1, 2015 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | immersive media | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.

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Karen Dietz's curator insight, July 10, 2015 12:32 PM

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, July 11, 2015 4:05 PM

Hero's journey primary and some more...

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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | immersive media | Scoop.it
It’s your most important currency.

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Karen Dietz's curator insight, July 7, 2015 5:18 PM

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, July 10, 2015 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | immersive media | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

Via Karen Dietz
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Karen Dietz's curator insight, April 13, 2015 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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Sigh -- I Wish I Had Known My Story

Sigh -- I Wish I Had Known My Story | immersive media | Scoop.it
 
My Story of the Week from my radio show Story Powered™
When I was growing up I knew exactly who I was and what I wanted to be. I knew right from wrong and what I stood for in the world. As I got older things got a little fuzzier.

Via Karen Dietz
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Karen Dietz's curator insight, March 4, 2015 2:21 PM

What a great essay about our personal stories -- when we are clear about them and what happens when we are not.


Author Lianne Picot writes about her personal experiences when not being clear about her own story made her unable to communicate her vision to her Board of Directors. Or that lack of story clarity leading to her to walk down strange paths.


What is good for the goose is good for the gander. In other words, what we can learn from our personal stories has direct bearing on working with business stories.


Companies who aren't clear about their stories experience the same problems Picot so eloquently writes about.


There are great lessons to take to heart here and apply personally and to business life. This isn't a long article -- and it is a delightful read.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it