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Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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2015 PR Trends: The Focus Is On Visual Storytelling

On-Demand Webinar: http://prn.to/1xvWtZ9

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Karen Dietz's curator insight, January 5, 4:03 PM

The PR world is definitely changing and if you are an entrepreneur, business leader, or PR professional, this SlideShare discusses how adding visuals into your press releases and other PR activities will boost your response rate, visibility, etc.


I'm fascinated by the stats here and look forward to incorporating some of the tips shared. 


In the end, it should get us all thinking about how to leverage visuals more effectively in our marketing and PR efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ken Dickens's curator insight, January 7, 1:47 PM

Bottom line, add video and visuals to your PR messages and get a ton more exposure.  Nice survey and stats included here.  Self-serving for PR newswire of course, but, it tells the story.  Get it?  - Ken

 

www.2080nonprofits.org

 

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The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | immersive media | Scoop.it
Leave it incomplete so others can complete it.

Via Karen Dietz
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Valerius Terapeuta Holistico's curator insight, October 3, 2014 10:29 AM

adicionar a sua visão ...

Alexis Niki's curator insight, October 3, 2014 10:41 AM

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

Michael Williams StoryCoaching's curator insight, October 5, 2014 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | immersive media | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Ken Schneider's curator insight, July 23, 2014 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 2014 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 2014 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | immersive media | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...

Via Karen Dietz
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Karen Dietz's curator insight, June 28, 2014 1:03 PM

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | immersive media | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.

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Karen Dietz's curator insight, May 1, 2014 12:22 PM

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's comment, May 3, 2014 5:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 2014 11:22 AM

Be Visual

Don't be Boring

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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

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Karen Dietz's curator insight, April 18, 2014 9:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 2014 6:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
Wendy Flanagan's curator insight, May 8, 2014 12:39 PM

Great stuff on branding.

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | immersive media | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

Via Karen Dietz
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Karen Dietz's curator insight, March 6, 2014 4:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 2014 3:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Truth to Power: The Brand Avatar We Must Kill

Truth to Power: The Brand Avatar We Must Kill | immersive media | Scoop.it
I’ve been talking about brands for 20 years. Got an image, business or job layoff problem? Here’s a magical solution that works every time: the brand.

Via Karen Dietz
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Karen Dietz's comment, October 31, 2013 12:50 PM
Good point Penelope! I wonder what will replace it?
Penelope's comment, October 31, 2013 6:56 PM
Hmm...maybe we should invent a new one and take all the credit! ;)
Karen Dietz's comment, November 2, 2013 2:38 PM
I like that idea Penelope!
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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | immersive media | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
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Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | immersive media | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


Via Karen Dietz
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Karen Dietz's comment, September 4, 2013 3:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
Hein Holthuizen's curator insight, September 21, 2013 5:26 PM

will it work for you?

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The Big Marketing Activity Coloring Book--Fun For All

The Big Marketing Activity Coloring Book--Fun For All | immersive media | Scoop.it
Download this awesomely entertaining marketing activity book and have fun doing our Email Marketing Word Find, Dress up a Marketer, Revenue Cycle Maze, Thought Leader Book Match Up, Content Marketing Crossword, and so much more!

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JettRay's comment, August 4, 2013 11:38 AM
I shared it, as well. There is always great content to share from Karen Dietz! Thanks Karen!!
Tony Gough's curator insight, August 5, 2013 6:16 AM

A little bit of marketing fun!

Alison D. Gilbert's curator insight, August 5, 2013 9:44 PM

Let's have some social media fun.

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The Identifiable Victim Effect and How It Affects Your Storytelling

The Identifiable Victim Effect and How It Affects Your Storytelling | immersive media | Scoop.it
To use the identifiable victim effect in marketing, we first need to understand the psychological underpinnings of this quirk. Let's explore, shall we?

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Carol Sanford's curator insight, June 27, 2013 4:01 PM

This is related to the brain's need to connect the absract and concrete. Innovation, learning and thinking anything new,  are all made possible by having an idea and making sense of it in our real lives. Storytelling is the same. The ideas in it need to be connected to concreteness, therefor a name, for it to 'sink in'.

Karen Dietz's comment, June 29, 2013 3:03 PM
So true Carol! I very much appreciate the comment and insight.
Kim Zinke (aka Gimli Goose)'s curator insight, June 29, 2013 7:13 PM

If a concept is too big, we can become overwhelmed.  It's easier to see how we could help one person, but it can be hard to see how we could help dozens, thousands, or millions.

 

Fellow curator Karen Deitz's comments (see below) summed up this article beautifully.

"One of the biggest mistakes I see that corporations, non-profits, and individuals make when sharing their business stories is they talk about 'a person' or 'a group' without giving them names and characteristics. In other words, whoever they are talking about are not identifiable.

 

If we don't have a name to hang on to, we can't connect. We want to connect with people. Without a name, 'a person' or 'a group' is just a concept."

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

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Karen Dietz's curator insight, November 25, 2014 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | immersive media | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.

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Karen Dietz's curator insight, August 13, 2014 2:34 PM

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Your Story Visually -- 4 Tools To Help

Telling Your Story Visually -- 4 Tools To Help | immersive media | Scoop.it
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.

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Karen Dietz's curator insight, June 30, 2014 2:16 PM

Here's a terrific post from Social Media Examiner about 4 easy tools to use to create visual stories.


Yes, sharing stories to grow you business is a sure fire strategy. That means creating a mix of stories that you share both orally and visually.


But what tools to use to create an infographic? Or a video? Or a slideshow that you can turn into a video? Or how about a graphic design platform to create cool unique images without spending a fortune on a graphic designer?


All of that is covered here -- and it boils down to 4 recommendations. Yeah! I like that. 


Some of these platforms I've reviewed before. But now the top ones are all in one post. 


Go get creative and have fun with these!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | immersive media | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.

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Karen Dietz's curator insight, April 24, 2014 10:44 AM

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fun New Way For An Elevator Pitch To Trigger Your Biz Story

Fun New Way For An Elevator Pitch To Trigger Your Biz Story | immersive media | Scoop.it
Why cartoons are so memorable.

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Karen Dietz's curator insight, March 12, 2014 10:26 AM

Elevator pitches about who you are or what you do are always challenging. I don't even like the word 'pitch' because it sounds like you are just pushing a message at someone when what you really want to do is start a conversation.


I do like the word 'trigger' because that's the purpose of these few lines about yourself -- to trigger a conversation where you get to tell your story.


And this article shows us a new and very creative way to get that done: draw your Elevator piece! Use a cartoon. Use a powerful visual. Now that will get people chatting with you!


What fun. This might not work for everyone, but my guess is that it can be wildly applicable. And it's also another terrific way to brand your company and stand out from the crowd. How about putting it on the back of your business card?


Enjoy this creative post and the opportunities it presents.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, March 12, 2014 12:05 PM

Great idea.

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Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | immersive media | Scoop.it
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...

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Karen Dietz's curator insight, February 28, 2014 12:14 PM

What a great way to spend a rainy Saturday or Sunday. At least here in Southern California that's what we've got -- finally!


Anyway, not only does this free workbook have great eye-candy because of its graphics, I also find it very useful  for lead generation.


Where do stories come in? There's a solid 'Buyer Persona' worksheet that will help you build strong characters for your stories. And the 'Buyer Journey' worksheet is also another kind of story structure template. So is the 'Landing Page' worksheet.


I just wish the author had placed more emphasis on storytelling front and center as a key ingredient. But we can't always get what we want :))


In any event, it's a worthwhile piece and certainly puts all the mechanics of lead generation into one place. Enjoy working through the worksheets and growing your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, March 4, 2014 8:17 AM

As always, the #Marketo #marketing team provides brilliant "how to" content led by the brilliant @jonmiller

Cypress Cay Pontoon's curator insight, March 5, 2014 1:31 PM


Pontoon fishing boats ,luxury pontoon boats ,fishing pontoon boat,Custom Pontoons,Custom Fishing Pontoon Boats,Premier Luxury Pontoon Boat,Custom Family Pontoon Boat ,Premier Luxury Pontoon Boats ,Premier Luxury Fishing Pontoon Boat.
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Type Your Own Animated Movie/Biz Story w/ This Crazy Software

Type Your Own Animated Movie/Biz Story w/ This Crazy Software | immersive media | Scoop.it
Inside this playful screenwriting software may hide the future of filmmaking: You simply write what you want to see and that vision plays on screen.

Via Karen Dietz
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Jose Nevarez's comment, November 14, 2013 1:17 PM
Looks great for creating "living" storyboards. I will give a try for a proyect I'm working on and let you know.
Karen Dietz's comment, November 14, 2013 2:51 PM
Many thanks Jose! I look forward to hearing your thoughts. I received a report from a colleague on LinkedIn that it's a big program to download.
Ellen Belluomini's curator insight, November 17, 2013 10:33 AM

Think about the possibilites with social work education!

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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | immersive media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | immersive media | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
more...
Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | immersive media | Scoop.it

Via Karen Dietz
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Ron McIntyre's curator insight, August 30, 2013 9:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 9:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Karen Dietz's comment, September 1, 2013 5:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
Rescooped by Melanie Hundley from Just Story It! Biz Storytelling
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"Skip This Ad" cartoon from Tom Fishburne: Tell a story or else!

"Skip This Ad" cartoon from Tom Fishburne: Tell a story or else! | immersive media | Scoop.it
In advertising, there's no such thing as a captive audience. It's easier than ever for people to tune out experiences they don't like (although, sadly, this doesn't apply to boring meetings).

Via Karen Dietz
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Karen Dietz's curator insight, June 30, 2013 4:52 PM

LOL, it's Sunday, I'm slogging away at the computer and ran across the latest cartoon from my favorite biz cartoonist Tom Fishburne. It made me laugh so I wanted to share. And take a break from my writing project :))


Why did I grin when I saw this? Because meetings (along with PowerPoint presentations) can be so boring! Don't you just wish you could be the guy in the cartoon writing on the wall? Ahhhh, fantasies abound...


Moral: create storied ads, share stories in meetings, craft storied presentations! Check out the other cartoons (especially the one on authenticity and transparency) and enjoy the day --


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it