immersive media
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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The media is the message

The media is the message | immersive media | Scoop.it

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Jahmila Canale's curator insight, April 18, 2015 7:38 AM

Una nueva manera de ver la comunicación. Encontrado en sugerencias. 

Jo Campbell's curator insight, April 19, 2015 11:41 PM

The use of transmedia and platforms in teaching

Dr. Pamela Rutledge's curator insight, April 20, 2015 12:32 PM

The media isn't the message (and Jeff Gomez never says that).  It is the grand disrupter, the gamechanger, the brain bender.  The innovations in media technologies have upended traditional storytelling across all industries and challenged storytellers to learn new tools.  Media technologies and network connectivity have also, as Gomez points out, rewired consumer's brain with a new set of assumptions and expectation about the function and role of media.  Where media becomes part of the message, is in how it frames content within that set of expectations and meanings.  Our expectations of content, impact and interactivity are vastly different across platforms, i.e. mobile versus the big screen or web versus TV or digital versus paper.  The new environment as Gomez notes, demands integration of expectations in the content design

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia]

No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 27, 2014 3:14 PM


Colin Kennedy:  "Applying Jeff Gomez's principle of [transmedia] story telling to market the NZ brand" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, April 16, 2014 3:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Scriptchat: Jeff Gomez Talks Transmedia - [Storify] Transcript November 9, 2014

Scriptchat: Jeff Gomez Talks Transmedia - [Storify] Transcript November 9, 2014 | immersive media | Scoop.it

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Simon Staffans's curator insight, November 9, 2014 10:58 PM

The Storified version of the scriptchat with Jeff yesterday.

The Digital Rocking Chair's curator insight, November 10, 2014 12:34 PM


@jeannevb:  "Jeff Gomez @Jeff_Gomez rocked Scriptchat tonight, sharing his advice on what makes a great transmedia concept and how to expand your story ideas to think bigger than just the spec screenplay."

garassini's curator insight, November 11, 2014 4:22 AM

Jeff Comez on Transmedia storytelling, A repoort full of links and resources

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood

5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, August 26, 2014 6:07 PM


Jeff Gomez:  "What Hollywood is learning from the blockbuster that stars a sitcom second banana, a pro wrestler, a walking tree and a talking raccoon" ...

Henrik Safegaard - Cloneartist's curator insight, August 28, 2014 10:09 AM

It's the #1 movie of the summer, and Guardians is shockingly on track to become the #1 superhero movie of the year, beating out Spider-Man 2X-Men: Days of Futurepast, and even Disney Marvel’s own Captain America: The Winter Soldier.

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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia]

Creating blockbuster worlds:  an interview with Jeff Gomez [#transmedia] | immersive media | Scoop.it

With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?

US based transmedia luminary Jeff Gomez, who has worked on 'blockbuster universes' such as Pirates of the Caribbean, Halo and Avatar, shares some of his expertise with Fiona Milburn.


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XYEYE's curator insight, June 6, 2013 12:18 PM

#XYEYE #transmedia #JeffGomez

Alex Alexander's curator insight, June 26, 2013 12:21 AM

"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections,  paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"