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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment

How ‘Captain America’ is just one piece of Disney’s plan to reinvent entertainment | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 10, 7:29 AM

 

Michael Cavna:  "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."

Tom George's curator insight, May 10, 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.

A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. 
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | immersive media | Scoop.it

 

 


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The Digital Rocking Chair's curator insight, July 23, 2014 12:53 AM


Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

Henrik Safegaard - Cloneartist's curator insight, July 23, 2014 6:45 AM

Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.

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herr dennehy's curator insight, July 23, 2014 8:50 AM

I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Disney Infinity takes shape as a huge investment in transmedia (hands-on preview)

Disney Infinity takes shape as a huge investment in transmedia (hands-on preview) | immersive media | Scoop.it

Dean Takahashi:  "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."


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The Digital Rocking Chair's curator insight, May 1, 2013 4:58 AM

A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney.

KARINA CIFUENTES's curator insight, September 18, 2014 8:53 PM

PELICULAS

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Star Wars, Disney and myth-making

Star Wars, Disney and myth-making | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, December 17, 2015 1:46 PM


The Economist:  "How one company came to master the business of storytelling" ...

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia]

Marvel Turns Disney's Theme Parks Into Setting for New Comicbook Adventures [#Transmedia] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 9, 2013 12:12 AM


Marc Graser:  "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...

Henrik Safegaard - Cloneartist's curator insight, October 9, 2013 3:37 AM

 It’s conceivable that stories developed through the comicbooks could eventually be adapted into future films or TV series, should they prove popular with readers.

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Juliana Loh's curator insight, October 9, 2013 1:57 PM

Marvel isn't holding back as it investigates each touchpoint to promote its stories. Some partnerships are just 'meant to be'. Thank you again Fiona!

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | immersive media | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.