immersive media
1.1K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
Scoop.it!

Multimedia, Crossmedia, Transmedia… What’s in a name?

Multimedia, Crossmedia, Transmedia… What’s in a name? | immersive media | Scoop.it

Via The Digital Rocking Chair
more...
Vittorio Canavese's curator insight, April 23, 2014 4:01 AM

Giusto per fare un po' il punto... Soprattutto in Italia, a prescindere dall'etichetta, mi piacerebbe vedere buoni esempi.

Ángeles Mirón Martín's curator insight, April 23, 2014 8:36 AM

Evolution....

Karen B Wehner's curator insight, April 29, 2014 2:26 PM

Because epistemology is a time-honored pastime of transmedia folk. And cross-media folk. And multimedia folk....

 

Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
Scoop.it!

The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | immersive media | Scoop.it

Dan Levy:  "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."


Via The Digital Rocking Chair
more...
Dolly Bhasin 's curator insight, January 27, 2013 10:43 PM

"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”

Dolly Bhasin 's curator insight, January 27, 2013 11:04 PM

"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile.

Matmi's curator insight, January 29, 2013 6:38 AM

A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
Scoop.it!

Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | immersive media | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.