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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Platform Or Publisher? Whatever You Call It, It’s The Future Of Media

Platform Or Publisher? Whatever You Call It, It’s The Future Of Media | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, December 5, 2014 12:07 PM


Tobi Bauckhage:  "There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: The more we give away, the more people will pay

Nuno Bernardo: The more we give away, the more people will pay | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, September 5, 2014 1:41 PM


"What is the true value of content? A thought-provoking post from beActive's CEO [Nuno Bernardo]"

Tim Brook's curator insight, September 8, 2014 4:17 AM
Thought-provoking
Rescooped by Melanie Hundley from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic]

One Way Businesses Can Survive Data Overload In A Sea Of Social Media [Infographic] | immersive media | Scoop.it
How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.

Via Ivo Nový, Fred Zimny, Juliana Loh
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malek's curator insight, November 3, 2013 6:30 PM

Moving from data scarcity to abundance

Carlos Bisbal's curator insight, November 4, 2013 9:15 AM

La infografía se pregunta si las empresas pueden mantenerse a flote en medio de la avalancha de información que se genera en el mar de plataformas de medios sociales que tenemos actualmente.

MarcoFabris2013's curator insight, January 14, 2014 7:11 AM

il filtro per località: bisognerà pur provare per non annegare nei social 

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Randy Finch's Film: Is the YouTube Economy Screwed?

Randy Finch's Film: Is the YouTube Economy Screwed? | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, September 1, 2013 1:08 AM

In an excellent analysis of YouTube's MCN (Multichannel Network) environment, Randy Finch asks  "Is the YouTube economy screwed?"

Note, the image above is from an article, cited in Randy's post, that you might also like to read:  The Current YouTube Economy Is In Peril by Fruzsina Eördögh.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Trion and Syfy redefine licensing with Defiance

Trion and Syfy redefine licensing with Defiance | immersive media | Scoop.it

Steve Peterson:  "Trion SVP Nick Beliaeff on how this game and TV show developed together."


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The Digital Rocking Chair's curator insight, January 23, 2013 5:19 AM

An interesting look at the business model behind Defiance.


Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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How Netflix is impacting kids consumer products sales

How Netflix is impacting kids consumer products sales | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 11, 2014 2:12 PM


Aaron Hutchins:  "Can the SVOD service drive ancillary revenues for content studios? Analysts and execs from DreamWorks and Scholastic Media weigh in."

Wendy Yackimec's curator insight, November 12, 2014 1:05 PM

Streaming Video On Demand is the future.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Mapping transmedia success

Mapping transmedia success | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, July 15, 2014 5:36 AM


Fiona Milburn journeys into Transmedia 2.0 and finds that it's platform agnostic and mirrors the studio system of old Hollywood.

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Crowdfunding's Secret Enemy Is PayPal

Crowdfunding's Secret Enemy Is PayPal | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, September 25, 2013 12:35 AM


Patrick Klepek:  "How the ubiquitous online payment system has systematically crippled project after project, until creators go public and criticize the company in exchange for help."

Andrea Rossi's curator insight, September 30, 2013 4:49 PM

"When you have to launch a program called “Customer First,” you have a problem."

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | immersive media | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | immersive media | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."