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Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Gabrielle Madé: "YouTube is not a one-hit business"

Gabrielle Madé: "YouTube is not a one-hit business" | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, November 12, 11:51 AM


mipblog:  "How to be the signal in the noise? Canadian Media Fund's media trends analyst explains all the tricks!"

David Collet's curator insight, November 12, 10:16 PM

Once again, about creating new career paths and opportunities.

 

This is something that I have noticed several years ago. Most of the new stuff is coming by way of the new media. Newspapers and Magazines are still around but not nearly as relevant.

 

The main message I get from this article is that while the medium may have changed, the message remains the same. Convince your audience of your sincerity in a niche, and you will draw the audience. Draw the audience and you will (eventually) get financial reward.

 

And as an aside, I believe it to be much more difficult to convince a diverse audience of your sincerity if it is not genuine. Because this becomes a universe of niche's, most people devoted to a particular niche can recognize a fake pretty quickly.

Aileenexa's curator insight, November 12, 11:13 PM
bdf
Rescooped by Melanie Hundley from Transmedia: Storytelling for the Digital Age
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Why JK Rowling Should Open Harry Potter Up To Other Writers

Why JK Rowling Should Open Harry Potter Up To Other Writers | immersive media | Scoop.it

 

 

 


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The Digital Rocking Chair's curator insight, July 20, 12:56 AM


Lauren Davis:  "Earlier this month, Harry Potter creator J.K. Rowling released a short piece of prose that offered a quick look at Harry Potter and his Hogwarts classmates as adults. The response indicated that fans are still hungry for stories of the wizarding world—and perhaps it's time for someone other than Rowling to give it to them."

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The Endangered Author – a species under threat, for good and for bad.

The Endangered Author – a species under threat, for good and for bad. | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 1, 2013 12:55 AM


Simon Staffans:  "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!Keynote, X Media Lab 2013, Lausanne, Switzerland.

Hans Heesterbeek's curator insight, October 1, 2013 12:57 AM

Keynot from x media lab lausanne 2013 

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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | immersive media | Scoop.it

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malek's curator insight, August 9, 2013 8:22 AM

Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.

Lindsay Wilson's curator insight, August 15, 2013 1:10 PM

How would you feel to listen to stories that interact with the GPS of your smartphone/tablet/computer to include appropriate sound cues and character introductions?

Sandrine Delage (Borgé)'s curator insight, August 17, 2013 2:00 AM

Bonjour,

 

L'article montre ici comment aller plus loin dans l'interaction et c'est sans doute un modèle inspirant pour l'engagement de followers sur les réseaux sociaux.

Tous les ingrédients sont présents : des personnages et une histoire qui nous accrochent et qui nous rappellent l'enfance qui n'est pas si loin, un dispositif d'interaction simple par le mobile, une prise en compte rapide du retour des utilisateurs.

Recette qui semble gagnante mais qui demande un contenu de valeur, une stratégie sans faille de l'organisation qui accompagne l'opération. Pas si simple !

 

Bonne semaine,

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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | immersive media | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | immersive media | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!

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Hollywood explores the virtues and evils of social media

Hollywood explores the virtues and evils of social media | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, October 18, 3:19 PM


Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, May 21, 1:43 AM


Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | immersive media | Scoop.it

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The Digital Rocking Chair's curator insight, August 29, 2013 12:12 AM


"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

Hans Heesterbeek's curator insight, August 29, 2013 12:35 AM

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising -  and in the EU we are - mine opinion- miles behind look at zeebox for instance. 

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The Nielsen Family Is Dead

The Nielsen Family Is Dead | immersive media | Scoop.it

Tom Vanderbilt:  "From Game of Thrones to the new Arrested Development, television is better than ever. And it's not just a lucky accident. Turns out that networks and advertisers are using all-new metrics to design hit shows."


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The Digital Rocking Chair's curator insight, March 21, 2013 3:43 AM
A look behind the curtain: "the new rules of the hyper-social, data-driven, actor-friendly, super-seductive platinum age of television".
Tom Brehme's curator insight, March 22, 2013 12:20 PM

Interesting article regarding the influence social media has on programming. 

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | immersive media | Scoop.it

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins."


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The Digital Rocking Chair's curator insight, March 7, 2013 5:14 AM

How to "completely immerse your audience into the world of the movie" ...

Pagina Uno's curator insight, March 7, 2013 10:12 AM

La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.

 

Luca Brigada's curator insight, March 19, 2013 6:30 PM

The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."