СписаниеТО Интернет Маркетинг
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Content Curation Defined and Illustrated by Marketing Experts: a Video Collection

Content Curation Defined and Illustrated by Marketing Experts: a Video Collection | СписаниеТО Интернет Маркетинг | Scoop.it

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Robin Good's curator insight, February 1, 2015 3:53 PM


If you want to really learn and understand a new topic, one of the better ways to do it, is to see it described by different people who have been at it for some time.


This is why I think this showcase of 11 short video clips from different content experts can be of great help to anyone wanting to better understand what content curation is all about.


Each video clip provides a short but insightful contribution from a different angle, helping the viewer build a larger, more comprehensive view of curation, as a content marketing practice.


The clips are curated video excerpts from video interviews recorded at the 2014 B2B Marketing Profs (@marketingprofs) Forum in Boston.



A wonderful collection of insightful videos that helps anyone understand what content curation really is, beyond the hype and the buzz.


Recommended. 9/10


See: https://www.slidebatch.com/what-is-content-curation/





СписаниеТО Интернет Маркетинг
Интернет | Web2.0 | Социални медии | Маркетинг
Curated by Nedko Aldev
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Top Tools to Create Stunning Social Media Graphics

Top Tools to Create Stunning Social Media Graphics | СписаниеТО Интернет Маркетинг | Scoop.it
Are you using graphics in your social media posts? 7 online and mobile apps to help you create stunning social media graphics.
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The Path to Purchase: The Evolution of How We Buy [Infographic]

The Path to Purchase: The Evolution of How We Buy [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Learn how people have changed their purchasing habits during the past hundred years.

 

It's the great American pastime.

 

No, I'm not talking about baseball. Or stuffing your face with apple pie. Or arguing about politics with your family over Thanksgiving dinner. No, I'm talking about the great American pastime of buying stuff.

Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example ...

 

In 1914, you might've been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.

In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-branded summer concert series.

 

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Russ Merz, Ph.D.'s curator insight, January 4, 2015 3:53 PM

A useful summary of the evolutionary changes consumers have made in their #shopping #behaviors over the last 100 years.

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Marketing Psychology: 10 Revealing Principles of Human Behavior

Marketing Psychology: 10 Revealing Principles of Human Behavior | СписаниеТО Интернет Маркетинг | Scoop.it

Brush up on these psychological principles of human behavior to help improve your marketing.

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How To Create a Solid Content Marketing Plan #infographic

How To Create a Solid Content Marketing Plan #infographic | СписаниеТО Интернет Маркетинг | Scoop.it
If you want to succeed at content marketing you need to develop your own content marketing plan as this will help ensure that every piece of content that you create has a reason for existing whilst also helping you achieve your business goals..
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The New Content Marketing: How to Create Successful Content For Today’s Audience

The New Content Marketing: How to Create Successful Content For Today’s Audience | СписаниеТО Интернет Маркетинг | Scoop.it
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Busi…
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Marco Favero's curator insight, June 18, 2015 7:58 AM

aggiungi la tua intuizione ...

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The Purposeful Age

The Purposeful Age | СписаниеТО Интернет Маркетинг | Scoop.it
In this new age a traditional business plan and brand strategy may no longer be enough, they are too easily pried apart and disrupted. In the ‘Purposeful Age’ companies and institution have the opportunity to join a meaningful conversation around things that matter, take their place in culture and demonstrate their responsibility to society.


What is driving the move to the ‘Purposeful Age’?


Disruption.


It is the concern of business; every sector is talking about it. When will the Uber or Airbnb of their sector arrive? When will a company be created that focuses on eliminating the inefficiencies in the existing business model of that sector? Will it be airlines, banking, insurance or the energy sector that will face disruption? Probably all....

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Jeff Domansky's curator insight, June 26, 2015 11:20 PM

Simon Shaw looks at the bigger picture  Implications of operating in the "Purposeful Age."

Madison Dixon's curator insight, June 28, 2015 11:56 AM

How can we create better business plans with all the knowledge we have? With so much technology it would be foolish to go about doing things in old ways. How can we move forward as a generation using technology to make better businesses?

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10 Facts You Need to Know About Social Media in 2015 | Simply Measured

10 Facts You Need to Know About Social Media in 2015 | Simply Measured | СписаниеТО Интернет Маркетинг | Scoop.it

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.

 

I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....

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Jeff Domansky's curator insight, June 28, 2015 1:01 AM

Really useful summary of the social marketing report in the SlideShare.

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What Google+ Changes Mean for Marketers

What Google+ Changes Mean for Marketers | СписаниеТО Интернет Маркетинг | Scoop.it
The major announcement is that Google+ is splitting the social network into different focus areas, however specific plans or details have not been released on what this will exactly look like.
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Peg Corwin's curator insight, March 15, 2015 10:10 AM

The changes to Google Plus are not live yet, but it looks like they will split the platform into communications, photos and the Google+ stream.


  Quote:  "As social and mobile intertwine and change how we communicate, these services are naturally fragmenting and splintering into applications that are more straightforward and easy to use on mobile devices.  The fragmentation of Google+ isn't an indication of the social network dying as much as it is observing the changes in the space and adapting to those changes."

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How to change which YouTube channel connects to your Google+ account! - Plus Your Business

How to change which YouTube channel connects to your Google+ account! - Plus Your Business | СписаниеТО Интернет Маркетинг | Scoop.it
This will give you the process you need to take, and then the link to YouTube support when you are ready to make the switch.
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Peg Corwin's curator insight, January 17, 2015 9:54 AM

Steps to do something that can be tricky.

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How To Increase Reader Engagements With Your Business Blog - Social Media Week

How To Increase Reader Engagements With Your Business Blog - Social Media Week | СписаниеТО Интернет Маркетинг | Scoop.it
I cannot be the only person who thinks that many of business blogs are an utter failure. Hell, I will go even further and say that almost any blogs used sp
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Microsoft built a fun tool that guesses your age

Microsoft built a fun tool that guesses your age | СписаниеТО Интернет Маркетинг | Scoop.it
Today at Microsoft BUILD the company showed off a tiny tool that guesses your age based on a photo, built to demo the capabilities of Azure. All you need to do is upload a photo and the tool will analyze your face to guess your age.
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Everything Microsoft announced at Build Developer Conference 2015: Day 1

Everything Microsoft announced at Build Developer Conference 2015: Day 1 | СписаниеТО Интернет Маркетинг | Scoop.it
As day one of Microsoft Build Developer Conference comes to a close, here’s a roundup of the most exciting news the company announced today.
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17 life lessons from professional freelancers

17 life lessons from professional freelancers | СписаниеТО Интернет Маркетинг | Scoop.it
Shannon is the Chief Content Officer for CloudPeeps, where she crafts words, creates strategies, and recruits loyal brand advocates.
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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | СписаниеТО Интернет Маркетинг | Scoop.it

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

 

Here's a look at some fascinating facts about the human mind, from a marketing perspective.

Did you know that the human brain processes emotions far more quickly than rational thought? "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.

 

Our brains also really love images. "Our brains process images 60,000 times faster than text," states Emma. "We comprehend and remember pictures with text more than text alone."

To get more facts about the human brain to help you improve your marketing, check out the following infographic:

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Russ Merz, Ph.D.'s curator insight, February 15, 2015 5:31 PM

Do you use any of these #neuroscience factoids in your #marketing planning? Perhaps you should.

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33 powerful tools to get the most out of your users

33 powerful tools to get the most out of your users | СписаниеТО Интернет Маркетинг | Scoop.it

Check this unique list of handy apps that can help you multiply your website’s visitor or paying customer count without bleeding too much cash.

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Alin Olariu's curator insight, June 28, 2015 3:42 AM

i think www.fazanul.ro is better than 9gag, what do you think?

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Move Over Mobile, 2015 Is the Year of the Consumer

Move Over Mobile, 2015 Is the Year of the Consumer | СписаниеТО Интернет Маркетинг | Scoop.it

Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people first.

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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | СписаниеТО Интернет Маркетинг | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
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Christina McCale's curator insight, January 15, 2015 2:29 PM

Visual is just too important to ignore... if you find a reasonably priced good source or tool - use it. http://goo.gl/4hdJZA

Faumuina Felolini Maria Tafuna'i's curator insight, January 15, 2015 5:00 PM

Photo editing simply. Am already using Canva and will try these others esp the infographic tool.

Alfredo Corell's curator insight, January 18, 2015 2:23 PM

Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.

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Online Tools that Help with PR

Online Tools that Help with PR | СписаниеТО Интернет Маркетинг | Scoop.it
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help.
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Marco Favero's curator insight, January 9, 2015 3:42 AM

aggiungi la tua intuizione ...

Jaione's curator insight, January 15, 2015 6:17 AM

Zenbait erraminta erabilgarri.

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | СписаниеТО Интернет Маркетинг | Scoop.it

Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.

 

We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....

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Jeff Domansky's curator insight, June 27, 2015 1:17 AM

Learn everything you need to know about effective influencer marketing on Instagram from some of the top social media marketing brand & agencies.

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Influencer Marketing Is The New King Of Content - #infographic

Influencer Marketing Is The New King Of Content - #infographic | СписаниеТО Интернет Маркетинг | Scoop.it

The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.

According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.

To learn more about the emerging space of influencer marketing, take a peek at the below infographic....

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Jeff Domansky's curator insight, June 28, 2015 11:36 PM

Here's why influencers are so valuable in any smart social marketing campaign.

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How to Discover Analytics With the Google+ Dashboard

How to Discover Analytics With the Google+ Dashboard | СписаниеТО Интернет Маркетинг | Scoop.it
The Google+ Dashboard has greatly improved the analytics it offers. Discover the Google+ page dashboard and the analytics included in each option.
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Peg Corwin's curator insight, March 12, 2015 3:46 PM

In the Google+ page Dashboard, see engagement and demographics of your audience as well as Google Analytics stats and reviews.

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Using Google+ to Appear in the Top Results Every Time

Using Google+ to Appear in the Top Results Every Time | СписаниеТО Интернет Маркетинг | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.
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Peg Corwin's curator insight, January 1, 2015 7:41 AM

If people follow you on Google Plus or exchange emails with you in Gmail, they are being shown your +1ed links in Google search results with very broad keyword matching, according to this late 2013 post that I am just discovering.  Anyone know if this has changed lately?

Neil Ferree's curator insight, January 8, 2015 4:47 PM

I've said before and I'll say it again.


Its to your advantage to create, curate and share content that will encourage your fans & followers to Add you to a Google+ Circle so your content will rank high in the organic personalized search results.

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Top Analytical Tools to Monitor Social Media Popularity

Top Analytical Tools to Monitor Social Media Popularity | СписаниеТО Интернет Маркетинг | Scoop.it
Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly
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Marco Favero's curator insight, April 28, 2015 3:26 PM

aggiungi la tua intuizione ...

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WikiLeaks has started accepting secret documents again after nearly five years

WikiLeaks has started accepting secret documents again after nearly five years | СписаниеТО Интернет Маркетинг | Scoop.it
You can once again submit secrets to WikiLeaks anonymously, without worrying that some network spy — or even a WikiLeaks staffer — will reveal your identity.
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The sharing economy is here to stay

The sharing economy is here to stay | СписаниеТО Интернет Маркетинг | Scoop.it
The sharing economy has been taking a bit of a beating recently. Uber continues to attract controversy, Airbnb seems to be in the news for all the wrong reasons, and car sharing is yet to become a genuine replacement for inner city vehicle ownership.
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