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Great Content Creation: Good Ingredients Matter

Great Content Creation: Good Ingredients Matter | Integrated Marketing Communications | IMC | Scoop.it
Great Content Is King! Social Media is our current best friend. It allows us to talk regularly about our businesses (and ourselves) to anyone who’s interested. And there’s the rub: “anyone who�…

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CIM Academy's curator insight, August 20, 2015 4:55 AM

In a digital world how important is content? Well it is king according to this article...

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Turning Facebook Fans into Paying Customers

Turning Facebook Fans into Paying Customers | Integrated Marketing Communications | IMC | Scoop.it
Turning Facebook Fans into Paying Customers should be the aim of every business that utilizes Facebook, after all businesses are here to make money. So How do you convert

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CIM Academy's curator insight, August 6, 2015 4:52 AM
Great suggestions to convert Facebook fans into customers.
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The inside story of why Google is becoming Alphabet now

The inside story of why Google is becoming Alphabet now | Integrated Marketing Communications | IMC | Scoop.it
Hint: it has to do with Legos.

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Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms | Integrated Marketing Communications | IMC | Scoop.it
A side-by-side feature comparison of the seven major social video players -- YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
The post Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms appeared first on Marketing Land.

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Advanced Search Operator's Guide for SEO Link Building

Advanced Search Operator's Guide for SEO Link Building | Integrated Marketing Communications | IMC | Scoop.it
Those who are still saying that SEO is dead are not talking about SEO they are talking about the old ways of SEO although they don’t know about it. SEO is not about tricking search engines for higher ranking, linking schemes, and web spam for traffic and links. If you think this is SEO then yes it is dead. But there is more to the picture than you think, SEO is refers to the process of getting better visibility, better ranking, better traffic, in search engine by playing within the guidelines of the search engines. It is concept which is linked to the search engines for better results and organic reach and until search engines are living, SEO can’t be dead.

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How Mobile Lets Brick And Mortar Stores Fight Back: 3 Branded Applications That Enhance In-Store Experiences | Instant.ly

How Mobile Lets Brick And Mortar Stores Fight Back: 3 Branded Applications That Enhance In-Store Experiences | Instant.ly | Integrated Marketing Communications | IMC | Scoop.it

There’s no denying that showrooming has the potential to become a troublesome problem for some brick and mortar stores. After all, more and more customers are turning to their mobile devices while in store to do product research, compare prices, and read reviews.

 

But rather than give up without a fight, many retail locations are turning to mobile to improve the in-store experience for customers. Here are three big brands that are using the mobile channel to keep customers coming back to their retail stores for more, and here’s what you can learn from their example. 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 12, 2013 8:16 PM

How brick and mortar #retailers are "striking back" at #showrooming with #mobile #apps.

 

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Matt Cutts on How to Tell Google When Multiple Domains are Related

Matt Cutts on How to Tell Google When Multiple Domains are Related | Integrated Marketing Communications | IMC | Scoop.it
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
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CMO’s: It’s Time to Re-think SEO - State of Digital

CMO’s: It’s Time to Re-think SEO - State of Digital | Integrated Marketing Communications | IMC | Scoop.it
Although there some CMO’s doing a great job at optimizing the management of SEO, there are too many where the light bulb has not gone on yet.
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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | Integrated Marketing Communications | IMC | Scoop.it
There has never been more opportunity for marketers to generate creative video campaigns that go viral. YouTube recently noted that more than 500 years worth of YouTube videos a...
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Conversation Targeting: Twitter's New TV Ad Feature

Conversation Targeting: Twitter's New TV Ad Feature | Integrated Marketing Communications | IMC | Scoop.it

Twitter has added another feature to its TV advertising suite called conversation targeting\

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IMCyclopedia.com's curator insight, November 30, 2013 11:43 PM

Conversation Targeting, Twitter's new TV ad targeting, offers brands a way to engage with TV viewers who may have been exposed to their ads during a television show. It basically helps advertisers reach TV viewers engaged in conversation about a particular show. Facinating.

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25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog

25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog | Integrated Marketing Communications | IMC | Scoop.it

We’ve got work to do on our mobile layout and are making adjustments every month to improve how our site is displayed. It’s not easy given all of the different size viewports on devices, but mobile traffic growth continues to outpace desktop growth so we know it’s a great investment. There’s nothing more frustrating than clicking on a link and landing on a page you can’t read when you’re on your smartphone or tablet.+

Call 2014 the year that enterprise mobility really takes hold. Organizations really need to explore mobile marketing strategies to extend their reach. With this rapid adoption of BYOD, the opportunities are growing for marketers and technology providers. Bringing together different tools like cloud computing and big data helps businesses get the most out of their new mobility-focused approach. WebDAM

Mobile marketing in the United States is on track to generate $400 billion in sales by 2015, up from $139 billion in 2012. If you’ve not rethought your strategy yet, you’re already losing ground and need to incorporate mobile sites, apps, text messaging, and promotion to capture the prospect or customer’s attention when they’re on the run.WebDAM’s latest infographic presents 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile usage and more.+

 

 
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Russ Merz, Ph.D.'s curator insight, May 19, 2014 10:45 PM

Many good stats about the state of mobile marketing--what's changing, types, strategy, and who's using it.

Rafael Leite's curator insight, May 20, 2014 10:25 AM

Bom ficar atento às tendências do mobile para 2014! 

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The 5 Fundamental Pillars Of Mobile Marketing For 2014

The 5 Fundamental Pillars Of Mobile Marketing For 2014 | Integrated Marketing Communications | IMC | Scoop.it
There are five fundamental pillars to a mobility marketing plan I had an interesting discussion about mobile marketing this week with Brad Wright, an investor in a company my agency is working with in the mobility space. Disclosure: The company is Zuldē, offering on-demand mobile apps to businesses that are delivered [...]
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Landing Page Conversion Optimization - Which Hypothesis to Test First

Landing Page Conversion Optimization - Which Hypothesis to Test First | Integrated Marketing Communications | IMC | Scoop.it

We tell you all about the principle of Occam’s razor and, if used properly, how you can harness it for landing page conversion optimization for B2B.

IMCyclopedia.com's insight:

Great article by Marc Schenker on the principle of Occam’s razor and, how, if used properly, can be harnessed for landing page conversion optimization.

 

  
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Wrapping Your Brain Around Social Media Strategy - Pulse

Wrapping Your Brain Around Social Media Strategy - Pulse | Integrated Marketing Communications | IMC | Scoop.it
Most businesses have long since caught on to the fact that they need to cultivate some kind of social media presence, but many don’t know how or where to get started.

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The Science Behind Why Native Ads Work [Infographic]

The Science Behind Why Native Ads Work [Infographic] | Integrated Marketing Communications | IMC | Scoop.it
Advertising - Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 9, 2015 10:19 AM

Do you know why native advertising can be more effective than banner ads? Here are some reasons from neuroscience.

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Pinterest Announces Buyable Pins for iPhone, iPad

Pinterest Announces Buyable Pins for iPhone, iPad | Integrated Marketing Communications | IMC | Scoop.it
Buyable Pins are coming to iPhone and iPad later this month. Rollouts for Android and desktop are planned in the future, but with no timetable yet.

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5 Key Strategies For Implementing Social Media For Small Business

5 Key Strategies For Implementing Social Media For Small Business | Integrated Marketing Communications | IMC | Scoop.it
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business  (those with less than...

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15 Mobile Marketing Websites you Must Read [INFOGRAPHIC]

15 Mobile Marketing Websites you Must Read [INFOGRAPHIC] | Integrated Marketing Communications | IMC | Scoop.it

Useful infographic with links to 15 mobile marketing blogs.


Via Russ Merz, Ph.D.
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The Big Mobile Shopping Handbook | IAB UK

The Big Mobile Shopping Handbook | IAB UK | Integrated Marketing Communications | IMC | Scoop.it
The IAB is committed to making mobile easier for brands and agencies to tap into the growing market.

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CIM Academy's curator insight, October 17, 2013 9:45 AM

Keep up to date with what's happening in mobile marketing in the UK

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Top 10 Trends in Mobile Across Paid, Owned, Earned Media

Top 10 Trends in Mobile Across Paid, Owned, Earned Media | Integrated Marketing Communications | IMC | Scoop.it
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.
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GeoLocal: The Rise of Consumer Location-based Services

GeoLocal: The Rise of Consumer Location-based Services | Integrated Marketing Communications | IMC | Scoop.it
Geo-targeting and location-based services are all the rage these days, with a core group of startups already fighting for market share. But Facebook, Google and Twitter are hot on their heels. Here’s a look at who offers what, and how they aim to make money.
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Google - Get to Know Advertising & Search Result Secrets | Infographics

Google - Get to Know Advertising & Search Result Secrets | Infographics | Integrated Marketing Communications | IMC | Scoop.it
Infographic on Hidden Secrets of Google in Advertising and Search Engine Result Position with top factors and publishers choosing adword as best ad network
 
Via Maurice Parisien
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Maurice Parisien's curator insight, May 17, 2014 6:55 PM

This Infographic provides an interesting peek under the hood of significant dynamics at play with Google Search.  For example, for those who believe that they've been able to crack the code on search, it's worthwhile to note that Google is making over 500 changes to its search algorithm every year, more than a change a day!

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Brands Aren't Dead, But Traditional Branding Tools Are Dying

Brands Aren't Dead, But Traditional Branding Tools Are Dying | Integrated Marketing Communications | IMC | Scoop.it
Reports of the death of the brand have been greatly exaggerated.
IMCyclopedia.com's insight:

"Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, Information Rules, in 1999 (Varian is now chief economist at Google).

The book predicted that the power of brands would shrink as people had access to more and more free information. This has clearly turned out to be wrong. In fact, the web has become dominated by, yes, a few big brands."

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haodi's curator insight, October 1, 2014 7:57 AM

So instead of discussing “brand versus not brand” marketers and executives should ask themselves: How can we strengthen our brand when the traditional tools such as advertising, corporate identity programs, and PR are becoming impotent? 

Tell a story through actions and products, not words, is the only way to win.The role of a brand is and never was just about solving an information problem. It’s about providing meaning and satisfying emotional needs. These fundamental human needs have not changed.

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How Nivea Combined Creative Marketing with a Mobile Flare

How Nivea Combined Creative Marketing with a Mobile Flare | Integrated Marketing Communications | IMC | Scoop.it
Nivea is very well-known for being committed to skin and body care. Recently, however, they’ve taken a different approach to their marketing that moves away from body care and instead focuses on one of their larger groups of customers. Nivea has designed a magazine advertisement that doubles as a
IMCyclopedia.com's insight:

Brilliant!

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