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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | IMCweekly | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith
Sahil's insight:

Great infographic highlighting the growing importance of social media in marketing today.

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Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

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Rescooped by Sahil from Program planning, objectives, budgets and measuring success!
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IMCrazy: Establishing Objectives and Budgeting for the Promotional Program

IMCrazy: Establishing Objectives and Budgeting for the Promotional Program | IMCweekly | Scoop.it

Via Mike Kirkwood
Sahil's insight:

An extremely interesting article that looks at the imprtance of advertising and promotional strategy. The article states that advertising is nessesary to create awareness of a company and their produts and effectively displays this through the example of goldfish. It is crucial to know that well established brands can still out sell competitors even if those competitors have better advertising, this may be put down to brand loyalty and trust. As advertising effectiveness is a central theme of this article the author also stated that advertising can sometimes play vital role in company’s marketing program and then sales oriented objectives, but great advertising  can be see as a long term investment.

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Manasi Ambavane's comment, August 22, 2013 10:56 PM
Yes Renay i agree with your point like advertising is really important for the brand as to get awareness of the product. All consumers should be aware of the products and services launched in the market. In article it states that marketer should have objectives of share, profits etc.
Aleisha Snell's comment, August 23, 2013 12:09 AM
All businesses have expenses they need to allocate within the company. A major expense that's evident is the marketing and advertising expense. This can be in a companies favour however also it can be in a negative light. If they allocate to much money to marketing and it doesn't generate the right response then it is a negative aspect for the business. Although, if they generate a lot of sales from the amount of money spent than it can be positive. Businesses need to be logical and strategic when allocating a budget as they need to be able to break even as well as maintaining a consistent level of consumers that are in their target group.
Duncan Robertson's comment, September 23, 2013 9:18 PM
I agree with Andre's insight: by developing all the objectives, analysing budgets and adjusting the promotional plan will create a road of success to your business. As Andre states: ''The primary role of IMC is to communicate the brands knowledge and interest, favourable attitudes and image and purchase intentions.'
Rescooped by Sahil from IMC Understanding Integration: The Concept of Combining Marketing Communications.
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | IMCweekly | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts

Via Ilona Hussain
Sahil's insight:

Love this article, it highlights the complexity of modern day integegration. No longer are we bound by the forgettable pages of magazines, no longer do we have to impatiently wait while advertisers pitch their product or brand. Nowdays we have an array of touch points that we would rather be interacting with and marketers need to understand that utilizing this is key to creating a possible advantage over competitiors.

 

The article talks about how integration is portraying a cosistent identity to allow consumers to recall and recognise a companys brand. Mc Donalds was the example used and to be fair they have done a brilliant job in creating and maintaining their image (who can forget the golden arches). Active integration will drive off fragmentation which can be so damaging to a company, but integration is a long tedious process that some companies do not have the patience for.

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Aleisha Snell's comment, August 23, 2013 12:21 AM
This article is benefitcal for any business as it outlines that interegation for IMC and companiesare infact an important aspect. however it is important to understand that too much integration can cause conflict. Companies as outlined in the article can either get away with using the same marketing messages however there are companies that needs to reinforce the same message but in a new context to help them grow.
Yuhang Wei's curator insight, September 16, 2013 1:03 AM

A very professional explanation about integrated marketing. "Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity." This sentence pretty much explain the whole thing about integration. It does not only mean integrate different message or information together but more important is how they get to integrate and what is the outcome after the integration. Many organizations are now focusing on integrated marketing to improve the efficiency of the whole system. Like the title said: If you knew it, you'd do it.

Shichi Zhong's curator insight, May 14, 2014 12:26 AM

A very professional explanation about integrated marketing. "Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity." This sentence pretty much explain the whole thing about integration. It does not only mean integrate different message or information together but more important is how they get to integrate and what is the outcome after the integration. Many organizations are now focusing on integrated marketing to improve the efficiency of the whole system. Like the title said: If you knew it, you'd do it.

Rescooped by Sahil from Consumer Engagement - Integrated Marketing Communications.
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What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] - AllTwitter

What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] - AllTwitter | IMCweekly | Scoop.it
What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC]

Via Paras Chadha
Sahil's insight:

This article highlight’s the importance of changing media and the shift in modern cultural trends. What’s interesting is the shift to images from body copy and the ability of consumers to manipulate and re-share the image from person to person. The ability of the modern day consumer to share images with the world has become and obsession and marketers need to start utilizing this growing trend.

 

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Taryn Patrix's curator insight, April 8, 2013 5:20 PM

This piece raises questions on how visual social media marketing raises consumer engagement.

My answer, Yes it does, if done correctly. How often has a pop up add come on screen while your on facebook of checking your mail that entices you to want to click on the link? Gor me  that happens more ofeten than not. Visual media is a great tactic in getting consmers attention. The bold bright colours and writing seems to have a way of getting the consumer curiuos thus they click on the link and then they read about what this product and service acan do for them. thus maikng us want to purchase the parcicular item or service.

All in all this is a great way to market your ideas.

Keane Orchard's comment, April 9, 2013 6:05 AM
VSMM is a powerful tool; I particularly like the facts this article shares such as images are processed 60,000 faster than text. In this day and age this concept is possibly one of the most relevant, particularly to certain age groups/ generations. I'm sure everyone commenting on this has followed links due their aesthetic appeal or intrigue caused by the images.
Duncan Robertson's comment, August 12, 2013 9:41 PM
Visual social media definitely raises consumer engagement. Just by doing your day to day activities, the amount of visual social media around if phenomenal. With the generation come through now - alot of advertising will be seen from visual social media in which there is going to be a growing trend as Sahil had stated
Rescooped by Sahil from Startup Revolution
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | IMCweekly | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois, Martin (Marty) Smith
Sahil's insight:

Great infographic highlighting the growing importance of social media in marketing today.

more...
Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

Rescooped by Sahil from Brands and brand managment: The importance of brands!
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The Importance of Branding Your New Business - NYTimes.com

The Importance of Branding Your New Business - NYTimes.com | IMCweekly | Scoop.it
Here's why early branding of a small or emerging company is key to business success.

Via Mike Kirkwood
Sahil's insight:

Since this weeks topic is on branding this article is a perfect representation of how branding can effect a start-up/unknown business. I agree with the theme that even the name of a product the business is selling in this case software has to appeal to the audience that is recieving that product.

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Wu Meng's comment, August 21, 2013 6:56 AM
This article shoes how the company product brands face to the world. The company name, logo how through an organization communications. Branding is also describing these same attributes for a company's products, services, and planning. Such as Apple product, it is simple and clearly designs.
Duncan Robertson's comment, August 21, 2013 8:42 PM
This article as Bronson has stated outlines the importance of branding a new business. Its the head start you need to get of your business in order for consumers to recognize it. The way you present your brand first off, is the vision that consumers will always see and it will become the face of the company as outlined in the definition in the article.
C hu ck's curator insight, May 14, 2014 6:28 AM

This article clearly describes how the branding is a key to business success, especially for new businesses. In general, the branding expresses what a business is, what it can offer, and why the business exists in the first place. The value to business of owning strong brands is incontestable (Clifton et al., 2003).
For a company, the brand is first and foremost the company's face to the world. It is about the name of the company, the logo, and the communications in the company. The brand is also about how the company is perceived by customers. Lastly, a brand is a promise and a reason for the existence of an organization. With a clear band, the company can convey its key audiences, including customers, shareholders, employees, necessary information regarding its products, services and projects. 
Therefore, for a new business, except for funding and product development, branding is also very important at the initial stages and the stages of building its reputation. A successful band should be simple but symbolized and memorable.