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Rescooped by Danielle Perkins from Daily Trendings News and Hot Topics On The Web - i4u News
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Super Bowl 2014 Ads: the grand Coke Chase Super Bowl 2014 Ad from Coca Cola - Super Bowl Ads for Geeks

Super Bowl 2014 Ads: the grand Coke Chase Super Bowl 2014 Ad from Coca Cola - Super Bowl Ads for Geeks | IMC articles | Scoop.it

With the phenomenon of Super Bowl 2014 approaching us very soon, businesses have a very short time to come up with their ads. Coming up with new ads for the Super Bowl has always been a top priority for the businesses and the spectators were always amazed with the innovative and engaging ads from their favorite businesses.
Read more at http://www.superbowladsforgeeks.com/2014/01/super-bowl-2014-ads-grand-coke-chase.html#QcgxdcLE5R8CB9Z2.99


Via Sheila Weeks
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Rescooped by Danielle Perkins from Movies
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What Do You Think Of Product Placement in Movies and TV Shows?

What Do You Think Of Product Placement in Movies and TV Shows? | IMC articles | Scoop.it
Recently I read an article about product placement, particularly in film and television, and why many studios use it.  So this inspired today's question: what do you think of product placement? I'v...

Via northierthanthou.com
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Rescooped by Danielle Perkins from social media top stories
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How Miller Lite And Big Mama's & Papa's Pizza Won The Oscars Without Even Trying

How Miller Lite And Big Mama's & Papa's Pizza Won The Oscars Without Even Trying | IMC articles | Scoop.it
Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller Lite won — and neither were even trying to. It’s a lesson that brands need to be ready for anything, just as much trying to “newsjack” an event. Newsjacking? These days, it’s all the […]

Via Janet Fouts
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Janet Fouts's curator insight, March 3, 2014 8:32 PM

Another example of Ellen's social media savvy. The timing was flawless and had it been a huge corporate company it wouldn't have been nearly as awesome as a mom and pop pizza delivery from a real person.

Rescooped by Danielle Perkins from Coca Cola vs. Pepsi: The Refreshing Taste Battle
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Benefits to Society

Benefits to Society | IMC articles | Scoop.it

Coca Cola pledges to give back one percent of earnings to help improve society. They support community improvement in four main areas: water stewardship, healthy and active lifestyles, community recycling and education. They also fund disaster relief in communities facing crisis.  Pepsi says they do business responsibly and ethically around the world.  Bothe Pepsi and Coca Cola provide jobs to people as well.


Via Ben Coxey
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Rescooped by Danielle Perkins from Digital Marketing Platforms
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Facebook wants to steal your soul

Facebook wants to steal your soul | IMC articles | Scoop.it
Mark Zuckerberg's master plan: Transforming your smartphone into his mobile advertising billboard

Via Vince Cavasin
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Vince Cavasin's curator insight, April 5, 2013 11:39 AM
I'm posting this to Digital Marketing Platforms because let's face it, Facebook is becoming more of one every day. And I have no problem with that--actually it will be very interesting to see if FB evolves into some sort of hybrid enterprise DMP/public social community over the next few years. maybe that's where this is headed. i do agree with the author that FB should be more transparent about their motives. Zuckerberg still projects this Man Of The People persona, this "we don't innovate to make money, we make money to innovate" idea that i believe was stated in their IPO prospectus. He can't possibly, honestly still believe that, and I for one would have way more respect for him if he just came clean. Also, do the kids these days really want FB to own their phone homescreen? really? if so i guess i need to start being more depressed about the state of our society.
Rescooped by Danielle Perkins from FacebookTwitterPinterest
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67% of Businesses Say Social is Integral to Marketing Plans [infographic]

67% of Businesses Say Social is Integral to Marketing Plans [infographic] | IMC articles | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

 

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...


Via Lauren Moss, Sandra Auer
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Rescooped by Danielle Perkins from Content Creation, Curation, Management
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Optimizing Twitter Engagement - Tweet Content That Works | Social ...

Optimizing Twitter Engagement - Tweet Content That Works | Social ... | IMC articles | Scoop.it
In this article we look at how the type of Tweet – Image or Text - and the text content of the Tweet, affect Retweet levels for Brands on the Twitter platform.For those who prefer Facebook as a social platform, see our Optimizing ...

Via massimo facchinetti
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Rescooped by Danielle Perkins from #MeaningfulBrands
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This Earth Hour, Durex Encourages Couples To 'Turn Off To Turn On' - DesignTAXI.com

This Earth Hour, Durex Encourages Couples To 'Turn Off To Turn On' - DesignTAXI.com | IMC articles | Scoop.it
Condom makers Durex have found a perfect brand partnership with Earth Hour.

During Earth Hour this year, Durex is encouraging all couples...

Via HavasMediaSingapore
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HavasMediaSingapore's curator insight, March 23, 2014 10:08 PM

Save energy while releasing some. Using a tone only condom company could, Durex plays with words to encourage people to save electricity!

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Spirits Brands Invest in Digital Despite Hurdles | L2's The Daily

Spirits Brands Invest in Digital Despite Hurdles | L2's The Daily | IMC articles | Scoop.it
Spirits Brands Invest in Digital Despite Hurdles http://t.co/txuL5nrzoQ #digital #tech #ecommerce #luxury #luxuryspirits #luxe #socialmedia
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Rescooped by Danielle Perkins from Designing service
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Understanding the Multichannel Customer Journey - Think customers: The 1to1 Blog

Understanding the Multichannel Customer Journey - Think customers: The 1to1 Blog | IMC articles | Scoop.it
Understanding the #Multichannel Customer Journey - Think customers: The 1to1 Blog http://t.co/0rYFwLAZ0H #custexp

Via Fred Zimny
Danielle Perkins's insight:

Adapting to the advancement of technology pushing the focus onto the customer and asking the right questions

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