Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller Lite won — and neither were even trying to. It’s a lesson that brands need to be ready for anything, just as much trying to “newsjack” an event. Newsjacking? These days, it’s all the […]
Coca Cola pledges to give back one percent of earnings to help improve society. They support community improvement in four main areas: water stewardship, healthy and active lifestyles, community recycling and education. They also fund disaster relief in communities facing crisis. Pepsi says they do business responsibly and ethically around the world. Bothe Pepsi and Coca Cola provide jobs to people as well.
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.
The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.
The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...
In this article we look at how the type of Tweet – Image or Text - and the text content of the Tweet, affect Retweet levels for Brands on the Twitter platform.For those who prefer Facebook as a social platform, see our Optimizing ...
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