Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.
Ta-Ral Jhagroo's insight:
I agree fully to the way that the branding of a product is associated to and directly compared to a relationship. Personifying the concept of branding gives a great insight for what markers should be striving to achieve when they set out to promote their brands. Having this relationship from brand to customer connects them on a personal level, providing them with these positive feelings, will increase their brand loyalty and keep coming back to purchase the product. Above all, the customer will feel like the product is dependable and that they can trust a brand, much like they would in a person-to-person relationship. This emotional attachment is a very strong method; one that I believe can have very constructive results over time.
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