This diagram actually made me look at all the apps on my phone to see if it was right. And indeed it is. Most of the stuff on my phone are apps of different companies like Flipboard, AT Public Transport, ASB, Localist and a lot more. Apps I believe are more useful because companies make it easy enough to use on a mobile phone. It makes the user go straight to whatever they wanna do with just a click of a button. ASB for example, they made transferring money to different accounts a lot easier with mobile banking. Apps also are very convenient because almost everyone now has a smartphone which they carry everyday... which means that these apps are easily accessible to the public therefore brands with apps are communicating to the public almost all the time.
I have Instagram and Facebook and I like to say that I completely agree with this article. First, because i follow only a certain number of people/brands on Instagram I get to see almost everything that everyone posts. Instagram in relation to Facebook for me is a lot better in marketing products or events for a company because first off, its a lot easier since its very easy to manage whatever they want to show to the public and second, it's a lot neater to use. Since instagram just shows pictures and whatever caption the company puts, the public is able to have the luxury of going through the brands posts without the unnecessary posts. Plus, instagram uses hashtags which makes the brand easier to find.
In the end of the article it said that Instagram will eventually fail the brands because it has not reached the same number of users as facebook. For advertising their product, I believe it will not fail since the format of Instagram is very easy to use but to manage customer relations is going to be tricky since it will be a mission to read all the thousands of comments for just one picture,
Hashtags are pretty interesting because who would've thought that a simple symbol such as a pound sign, could be a popular marketing stunt used by companies. Twitter, Google + and Facebook aren't the only social media networks that use hashtags, a popular one is also Instagram. Instagram is really useful because companies use it, along with a picture, to promote their events or newly released products to the public. Its quite an ingenious way of marketing really because with just one click, a person gets to see EVERYTHING that is related to that product, event and even that company
I remember when I was a kid, I would always remember the books with the more pictures rather the one with just all words. Why? Simply because I remembered pictures better than words and with the pictures, I can retell the story. I believe the same goes for marketing products. Having more visuals than text appeals more to the public because they won't have to go through the hassle of reading a bunch of words all crammed into a certain space. "A picture is worth a thousand words" this indeed is true, with just a simple picture, brands can show the public what they are marketing. An image and a small amount of words is all an ad needs to get the image engraved into the publics mind.
This article is very useful actually because I always thought that using Facebook as a marketing tool would be very beneficial to your company since most of the people with a computer and internet has a Facebook page and uses it almost everyday. With this article I believe that it is a sign that companies should not solely rely on Facebook to market their products since it cannot be 100% reliable.
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