Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services (social media marketing 12 essential tips for success http://t.co/qJmFCIqsK0)...
This article is really interesting because it expresses a new idea that not only do businesses need to develop appropiate social media channels to ensure that their internet junkie consumers are able to stay in touch in which way they prefer. But the article presents the idea that businesses should use marketing professional to create a professional voice online to ensure that these channels are used to their fullest capacity for example: sales, marketing strategies and dealing with consumer complaints in a prompt and appropraite manner.
To sum up, it's important to expand your business into the online world but how you present yourself also needs to be taken into consideration which is where the idea of integration across all media and a consistent, relevant message need to be used in very aspect of marketing and consumer communicaiton.
MediaPost Communications United Airlines Continues To 'Fly The Friendly Skies' MediaPost Communications "'Flyer-friendly' resonated in feedback from our customers and co-workers," said Tom O'Toole, United's senior vice president of marketing and...
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
I really enjoyed this article because it's a very informal but practical way of looking at consumer engagement and involving them in the production of brands.
This artcile uses several examples of brands using posts from Facebook or other fan made suggestions to produce their adverts. This could be the future of creative advertising, as the article states that using this method and involving the consumer insight into advertising allows the viewers to actually resonate, which allows further brand recognition and loyalty. This sort of engagement also does a great job and promoting that the viewer is important, as the artcile states that 70% of fan comments on Facebook are actually ignored, the ones that are answered feel more value towards there favorite brands.
I also enjoyed the clips attached and found them to be current and relevant to the artcile title.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
I reviewed a well-known shared direct mail package recently and came up with these 8 suggestions that will help out every small business.
Janessa Bartsch's insight:
This is a great article that focuses on direct mail integration with social media for small local businesses.
I think direct mail, although seen as a dead end for advertising and marketing are perceived better than spam emails which we all receive loads of every day. On the contrary when we receive a personalised, addressed letter advising us of a promotion or upcoming store event, we tend to take a bit more notice. Direct mailers are a great way of making consumers feel more valued and less generic than that annoying spam/
I also thought there was a greta recommendation about involving social media options into a direct mailers to allow consumers to communicate with businesses in their preffered way. This allows them to take the next steps into communicating with your business in a pressure free environment.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.