IMC Milestone 1#
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IMC Milestone 1#
The first three topics covered in class; An overview of IMC, Branding, and Organizing for IMC - Marketing Communications Partnerships.
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kliatchko-revisiting-the-imc-construct.pdf

Priscilla Tuisamoa's insight:

This is a paper written by Kliatchko. Pages 12 - 21 look at the 4 pillars of IMC; stakeholders, content, channel, and results. It breaks down the role of each pillar in IMC and looks at the interaction between the pillars. These were covered in the lecture so I thought it would be a relevant post for this week. I also thought this might be a good source for our assignmets because in the other pages it talks about the IMC concept, components and implementation. 

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MMC Learning | e-Learning Marketing Knowledge Bank

MMC Learning | e-Learning Marketing Knowledge Bank | IMC Milestone 1# | Scoop.it
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Priscilla Tuisamoa's comment, March 19, 2013 9:31 PM
Reading heaps of articles can be tedious so I added the audio and visual tool that came with the the IMC article.
Nandy Lihandra's comment, March 21, 2013 8:00 AM
Great slides and audio explaining what IMC is and all parts of it. Very helpful with understanding the meaning of IMC.
Nakita Samuel-Carter's comment, March 21, 2013 6:01 PM
Watching this video is really relevant to explaining what IMC is and does so in an easy way to understand.
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Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC) | IMC Milestone 1# | Scoop.it
Integrated Marketing Communications IMC
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Nandy Lihandra's comment, March 21, 2013 7:55 AM
This article did a great job of explaining what IMC is and the benefits and barriers of it. The interesting thing about this article is that they have included the 10 practical golden rules of integrating. I think that would be very helpful for people working and/or studying IMC.
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FLA SINGAPORE

FLA SINGAPORE | IMC Milestone 1# | Scoop.it

This article is about establishing a brand and creating brand awareness. It covers the '5Cs for brand success', communication, confidence, connection, commitment and consistency.

 

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Jasmin Vallance's curator insight, August 22, 2013 5:09 PM

This article can is related to the meanings and definitions of Integrated Marketing Communications. To establish a company you should establish good marketing. Without successful marketing many businesses do not succeed. This article looks at the five C's. These five C's act as a basic guideline as to how marketing can create a good brand or create a brand in general. The five C's which are being discussed in this article are Communication, confidence, connection, commitment and consistency. There are several different definitions for IMC, and this article fits into each one of the IMC definitions. This is a very useful article for looking at the basics of IMC, and creating a brand.

Matthias Röse's comment, August 22, 2013 5:10 PM
I like the 5C and am very sure they are driving forces in the branding process. Especially the “key takeaways” are a very helpful, short summary of what the C is about and why it should be important to a brand. Especially Consistency is a very important factor that drives companies to integrate their marketing business process so that they make sure all marketing campaigns and activities convey the same message. But as the author says there are goals that are to be achieved first like getting in contact with your target audience before you can even think of conveying a special image.
Priscilla Hema's comment, August 22, 2013 9:39 PM
this scoop elaborates on methods to insure a successfull marketing range for a business.