The development in technology may influence the broad environment of an industry, the ecommerce influencing the way customers purchase products and the way retailers making strategies to enhance their sales performance is one of the best examples. The new technology may increase consumers' attachment for a brand. For example, I download apps for my favourite brand and check it regularly to see if there are something new or special. However, I found that girls are more likely to download favourite brand apps or sign in a brand club than boys. On the other hand, there are some people still prefer on site shopping rather than online shopping. So it is also important to improve the quality of in-store service as well as online service.
Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.
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