Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
Conflict Jr Milestone's insight:
Direct mail marketing as it has been made sense by this article is that it can leads to one of the company’s direct source profit provider. As the internet is a fast growing tool for bigger businesses and big companies, direct mail is still an effective tool to mainly small businesses. I like how the author use Info graphic to give more interesting values to direct marketing as it compares itself to the internet as the search engine and email it doesn’t really let consumer’s to be involved with the company product much but just by reading an email, but other than that some opportunities in relation to direct mail marketing and its benefits it provides to consumers relies mostly on the cost as it has been predicted that by near future direct mail marketing will still continue to be on the rise with little less expense of the cost to use this tool but with more sales likely to be made.
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