The power of ideas; integration across all media.
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The power of ideas; integration across all media.
The power of ideas; integration across all media.
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Rescooped by Fatana Faghiryar from IMC Integrated Marketing Communication
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | The power of ideas; integration across all media. | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon
Fatana Faghiryar's insight:

That is a very interesting article by shea. This article points out that social media eg facebook and twitter are helpful sites for companies to advet their products and service, but this does not mean social media is always great strategy for engaging customers effectively. Customer Engagement is an important tool as it helps companies to talk directly to their customer and achieve the most effective information of their brand image and products.   Social media extremely influences consumers lives therfore, marketers need to understand the effect that social media has on customers. 

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Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
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Corporate Redesigns That Work - Speckyboy Design Magazine

Corporate Redesigns That Work - Speckyboy Design Magazine | The power of ideas; integration across all media. | Scoop.it
To stay afloat during this tough economic period, companies must change with the times; this sometimes includes a new logo or even a whole new brand identi
Fatana Faghiryar's insight:

 

I loved this article as it simply highlights the history to changing logo to. In my opinons I definitely agree that the logos have become common these days, as consumers will find this easier to remember a company.logo sends a message about your services or product and attracts the target market also logo strengthens branding which helps business become memorable. It's often easier for customers to remember images than words.Great article by Charlotte, definitely highlights that the brand image and logo are important in creating an emotional response with consumers.

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Yangyu Wang's comment, August 22, 2013 2:43 PM
I agree with the article that the company need to change their look with logo's and marketing to keep their consumers engaged, but we have to think about it critically because not all the changes are successful, especially when changes of the logos. If pay enough attention on those successful examples displayed by author, it is obvious that almost all the new looks are very similar with their old looks. This somehow explains that logo is very important to brand image and identity. The unsuccessful changes may also cause the brand loses bonding between their consumers.
James Bradley's comment, August 22, 2013 9:48 PM
This article is very interesting. Having an understanding for design trends in terms of branding is important. Consumers are increasingly aware of trends and creating an emotional response using the consumer perspective of what is unique or up with the times so to speak is essential when determining the direction for a brand. Simplifying logos and moving away from complicated logos does make sense. Consumers today have less time and head space for marketing communications. As a result memory and recall of brands and communications need to be simple yet informative and creating an emotional response to a particular communication is essential for a brand to compete in todays environment.
Will Costello's curator insight, August 22, 2013 10:35 PM

This article articulates an importance of changing a brand to adapt to new times in order to keep relevant in the market and with consumers. The article identifies many well-known brands that have redesigned their logos and they brand identity to gain a constructive response from consumers. Firstly they identify Pepsi, who have changed their brand countless times leading towards simplicity. This has helped Pepsi with their color association, as the product removes the jargon and concentrates more on exploiting the red, white and blue. This is an extremely valuable strategy for Pepsi as a brand, as consumers draw an emotional response being able to easily associate these colors with the brand. The article identifies many different brands that have had simple but effective changes such as Pepsi. Something as small as simplicity can have give the brand a major advantage and help it adapt in the eye of the consumer, triggering a positive response in the market.

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Marketing Budgets: How Much Should My Small Business Spend on Marketing?

Marketing Budgets: How Much Should My Small Business Spend on Marketing? | The power of ideas; integration across all media. | Scoop.it
Here are six baseline budgeting frameworks you can use to determine the best marketing budget allocation for your small business: (Marketing Budgets: How Much Should My Small Business Spend on Marketing?

Via Sharifa Al-Barami, Trang Tran
Fatana Faghiryar's insight:

Great article by Sharifa and Trang in my opinons the title and the first line sums up the article up. “How much should a mall business spend on marketing?”  I think that small businesses are on there first step so, they should spend less on marketing and fouces more on their products or service. Sometimes businesses spend too much money on advertising and promotions, which in return they forget about vital marketing strategies."Many small businesses grapple with the idea of spending too much–or too little–on marketing” this line explains quite a lot of ideas about marketing itselfs. Small businesses should look at their overall current profits then try to allocate the suitable budgets. I agree with this article as simply explains about the small marketing strategies.

 

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Eden's comment, April 8, 2013 6:17 AM
Totally! Businesses have their own set of objectives to meet within their marketing plan. Therefore they require different budgets that work. Businesses also need to identify what marketing tactics they are to use that are more cost effective. I couldn’t agree more with this statement “When you develop a sound marketing budget, it is easier to hold your team accountable, make your dollars work harder and fix what isn’t working down the road”. Simplifies the importance of having budgets.
Deveshnee Moodley's comment, May 9, 2013 5:22 AM
This is quite a useful article. I definitely businesses do get carried away with spending money on promotion and advertising. Setting a budget is really important for all business. I agree with your statement Fatana that small businesses should look at their overall current profits then try to allocate the suitable budgets.
Delzin Balsara's comment, May 9, 2013 11:34 PM
good article! It really explains the objectives clearly and shows how promotion is important in todays world. By setting a budget, businesses are benefiting from the outcome and are being more cos effective. This is very important in term of IMC and consumer communication.