Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
PHAM THU NGA's insight:
This article is relevant to IMC concept.
It stated that" Direct marketing has taken on greater relevance for marketers with the growth of social media and other online interactions. Successful marketers today are reaching more and more customers directly, on a personal level, than ever before. If used effectively in combination with this type of data, direct marketing tools can enable marketers to develop and enhance emotional bonds with individual customers, and customer groups, to grow the value of their customer base in real time." which I totally agree.
Along with social media, I think direct marketing is another powerful tool to commnunicate and interact with your consumers. It helps to increase engagement, loyalty and enhance the long-term relationship between the brand and the consumers, the business and the clients. In my opinion, it's effective , efficient and flexible tool to deliver a message, reach target audience , develop the brand , generate short-term return as well as it's a good way to collect significant information.
Overall, I agree that direct marketing is important marketing mix along with digital media and online media .
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