IMC STUDY 2
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Rescooped by Cen Xun from Integrated Marketing Communications | IMC
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10 Key Benefits of Social Media Monitoring | VOZIQ | Actionable Social Media Analytics

10 Key Benefits of Social Media Monitoring | VOZIQ | Actionable Social Media Analytics | IMC STUDY 2 | Scoop.it
Monitoring social networks for mentions of your brand, tracking keywords related to your brand and industry, and analyzing the data to gain actionable insights can prove very critical for success of your business.

Via IMCyclopedia.com
Cen Xun's insight:

This article is talk about the social media monitoring brought 10 key benefit of the business, 1) social media could easily to makes you find out how big influence of your band to the customer; 2) it is easily to help you to understand your target customer’s behaviors and know is ASAP if it changed; 3) help you understand the attitude and sentiments of the customer and the overall markets towards your business; 4) it help you tracks your competition, analysis their behaviours and new products immediately; 5) social media could told you how big influence and is positive or negative about your brand as soon as possible; 6) it can help you identifying where the conversation about your brand start and what happened; 7) it can tell you the customer’s purchase decision and new opinion; 8) it also a good way and quickly way to do the marketing research, it save time and people; 9) tacking industry your business in if them changed; 10) you can use social media to resolve complain and serve with customer, its quick response could makes the customer feel loyalty.

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Emily Zhang's comment, September 26, 2013 5:07 AM
This article analysis the 10 key benefits of social media monitoring for businesses of any size and has explained what each key benefit can prove of social media. 1.Monitor your brand 2.Know your customers 3.Analyze sentiments 4.Track your competitors 5.Identify influencers 6.Identify where conversations are happening 7.Generate leads 8.Market research 9.Track your industry 10.Serve your customers.
Wenzi Liu's comment, September 26, 2013 6:48 AM
I agree with the 10 key benefits that social media brings to a brand. Using social media effectively would allow the brand to attract more customers and also creates customers loyalty because it allows the brand to understand more about what their potential consumers want and also allow consumers to understand more about the benefit that the brand brings to them.
Rescooped by Cen Xun from Integrated Brand Communications
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Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

Brands, It's Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward | IMC STUDY 2 | Scoop.it

In the latest in his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences.

 

Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”

 

The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences.


Via Russ Merz, Ph.D.
Cen Xun's insight:

This article is talk about the brands expand, it is not only through media, such as TV and Facebook, it also expand through human daily experience. People involve more physical action to feel a new thing that just viewing it, and it can bring deep impression of the products in customer’s brain. And behavior change often precedes changes in attitudes and feelings.

 

So to create an effective branding this article gave use a 7-steps process:

1)    Interrupt the Pattern 
2) Create Comfort 
3) Lead the Imagination 
4) Shift the Feeling
5) Satisfy the Critical Mind 
6) Change the Associations 
7) Take Action

And it give us a good example about Redbull, they ignore to use traditional TV advertisement  to expand their brands, but give a free case to the college student which to join a party, and they do not told them how good this drink, just ask them feel it, and they also sponsor some extreme sports, which clearly to told the customer the spirits of our branding. Those action bring a deep impression of Redbull is a good energy drink to every people, and it becomes the most famous energy drink brand in the world.

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Russ Merz, Ph.D.'s curator insight, September 22, 2013 11:51 AM

Memorability is the essence of an engaging customer experience (#CX). 


Brands are expectations of outcomes based on memories--heuristics or mental shortcuts to easier choices and better lives. Behavioral economist Daniel Kahneman indicates, when it comes to making decisions it is the “remembering self” that decides, not the “experiencing self.” How we feel largely depends upon our memory, not what actually happened.

Emily Zhang's comment, September 26, 2013 5:19 AM
I agree with the article. Brand does not easily occur by seeing from the TV or anywhere. Despite companies continue a huge media investment but customer will best trust in the tangible interactions of authentic human experiences.
Wenzi Liu's comment, September 26, 2013 6:59 AM
I agree with the point of this article. Tangible human experience is important for branding. Customers retention happens when consumers have positve experience with the brand.
Rescooped by Cen Xun from Marketing in Motion
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4 Ways to Measure Your Social Media Success - Forbes

4 Ways to Measure Your Social Media Success - Forbes | IMC STUDY 2 | Scoop.it

Companies big and small have been hesitant to incorporate social media as part of their IMC strategy. The major reason for this is because most business owners and CEOs have difficulty measuring the success of their investment in social media in terms of ROI. This has resulted in the rise of social media analytics, to allow companies to take advantage of all of the data that is collected on various social media platforms. There are many companies including IBM, Adobe, and Salesforce.com that offer comprehensive solutions to allow companies to improve their social media presence and gather insights from customers in order to improve their performance. However, for most smaller and mid-size companies, these solutions are too expensive. This article gives 5 more affordable solutions to allow companies to more effectively measure their success resulting from the use of different social media. (Josh Climans, 05995759, COMM335-2, social media, analytics, article)


Via Joachim Scholz, PhD
Cen Xun's insight:

Social media’s influence is more and more important in today’s marketing, and how to analysis if your business success on social media? This article is talk about 4 useful tools to measure is a social media business success or not, they are all free and very useful.

GOOGLE ANALYTICS is use to track the activity viewers of your website in real-time. And not only account the number, but also tell you how they find your website and how long the stay and which content is more popular. It is a good tool to help you find the shortage of your website and change it immediately

KLOUT is good tool, very easy, you just need to signed up and it could tell you how many people influenced by your website or other social media through last 90 days, and how stronger they were been influenced, you can clear to see if you social media influence raise or down.

WILDFIRE’S SOCIAL MEDIA MONITOR could help you easy to compare the twitter and facebook numbers include followers and check-ins number of your competition.

MY TOP TWEET is a tool to let you check which of your top 10 tweets got the most retweet, its useful to taught you what kind of content use for your business.

Use those easy tools to monitor your social media business, you could easily find out which idea works and which not, and also good experience for your new business. 

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Sophie Pagani AUT's curator insight, September 26, 2014 9:34 PM

This is interesting as nowadays social media seems to be a crucial IMC channel however from a business perspective all marketing must be measured some how. Social media can be measured in 'likes' or 'followers' however this may not directly result in sales. What it will do however is build up a more personable side of the brand

Kailee.Zimmerman's curator insight, September 28, 2014 9:18 PM

Social media: This article talks about methods in which can measure the success of using social media as an imc strategy, in order to gain insight into how well it is working and what can be done to improve it further

Lady Lee Cope's curator insight, October 1, 2014 7:14 PM

incorporating social media in businesses is becoming a crucial part of their IMC strategy because most consumers use social media nowadays. But does this actually reflect the actual performance and success of a company? This article talks about the 4 useful tools to measure social media success.

Rescooped by Cen Xun from Integrated Marketing Communications | IMC
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Why Every Business Should Use Facebook | SproutSocial.com

Why Every Business Should Use Facebook | SproutSocial.com | IMC STUDY 2 | Scoop.it
This infographic highlights some key Facebook stats that show the benefits businesses can gain from marketing on Facebook - in case you still have reservations.

Via IMCyclopedia.com
Cen Xun's insight:

Social media is more and more important during today’s marketing, and this article is focus on the most popular social media tool – Facebook,which with 1.5 billion totally user and over700 million daily user. Each user post 36 posts every month. That why the branding could expand through the social media so quick, over 50% of users follow their online friend’s recommendation about products and services, and 47% user said their purchasing behavious are influenced by the Facebook.

For that reason, nowadays over 93% marketers use social media for their business, and people think it is more trust with the business which their leader use social media to communication. And over 93% smaller businesses believe that social media bring benefit for their business.

It is very clearly to see how and why social media to influence the marketing and business, and no doubt that social media paly important role of marketing now.

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Only the Best's curator insight, May 11, 2014 9:13 PM

For those under 35 years old, social media reports are an important part of the decision making process. Avoid SM at your businesse's peril.

Holly Knowles's curator insight, May 16, 2014 1:49 AM

WIth social media usage in an IMC program becoming more popular it important to consider the types of social media networks available to use. Facebook can be considered one of the largest with a stated 1.15 billion users. From a business to consumer perspective facebook is said to be very useful and has a high percentage rate of generating leads from using this site.

Tyla McKenzie's curator insight, October 1, 2014 10:24 PM

The article highlights some key statistics that show the benefits of businesses using Facebook, and the marketing they can gain through the social media platform.

Rescooped by Cen Xun from Integrated Brand Communications
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10 Brands That Do Social Media Really Well

10 Brands That Do Social Media Really Well | IMC STUDY 2 | Scoop.it

Social media has become one of the most popular trends today. Both teens and adults flock to social platforms to stay social and connected. Fortune 500 companies and small businesses reap the benefits of social media while connecting with millions of engaged and potential customers.

 

Yet, not all social brands are created equal. While some brands master social media, others are slower to get in the game. Here’s a look at ten brands that do social media really well.

 

 


Via Russ Merz, Ph.D.
Cen Xun's insight:

Those brands are all very familiar for the people, and the most interesting thing is ,I know the last one Jetsetter all through the social media, I was planned a travel to Aus and my friend on Facebook told me about this website.

Not only new brand need the social media to expand them, some big and famous brand also need social media to communicate with customer, this article is talk about 10 famous brand which is also use social media as well.

One of the secrets that those brands gain many fans on social media is always share their news and discount information on their Face book and Twitters, new products and discount coming are all shared trough social media with people as soon as possible , its not makes the customer aot new information quickly, also expand the new product quickly.

 

 

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Emily Zhang's comment, September 26, 2013 4:49 AM
Social media has become a popular trend in today's market, most of companies all use it as a tool to advertise to attract customer. In this advancing society, this is a great way for companies to communicate with consumers and create their trust.
Wenzi Liu's comment, September 26, 2013 6:27 AM
As social media became more and more popular among consumers, it is a good way for companies to communicate with their customers. Companies that uses social media effectively creates customers loyalty because this allows the brand to communicate with their consumers about the benefits that it brings to them and also allowed brands to understand more about the wants and needs of their potential customers.
Only the Best's curator insight, May 11, 2014 9:15 PM

One sale to a customer who likes you through social media sites will potentially influence many others to buy from the same firm.